Ash Stymest Blends 80s Punk & 50s Greaser for System Campaign
Marissa Brassfield — September 19, 2009 — Fashion
References: system.kr & thefashionisto
Ash Stymest is the model in this System campaign, and it’s a hot one. Photographer Karim Sadli photographs the tatted-up male model in the Korean label’s latest offerings, but it’s Ash Stymest’s half-shaved pompadour that intrigues me most. It reminds me of a combination between the half-shaved styles that ruled the day in the 80s (and are currently making a revival) and the slicked-back greaser hairstyles that were all the rage in the 50s.
Check out more images of Ash Stymest in this System campaign above.
Check out more images of Ash Stymest in this System campaign above.
Trend Themes
1. Retro Hairstyles - With the revival of 80s and 50s hairstyles, there is a growing demand for hair products that cater to the vintage look.
2. Tattooed Male Models - With tattoos becoming more mainstream, the fashion industry should consider using more tattooed models to appeal to wider audiences.
3. Asian Fashion Labels - As Asian fashion labels are increasingly gaining global recognition, they could benefit from collaborations with Western models to appeal to international markets.
Industry Implications
1. Haircare Industry - The haircare industry could capitalize on the popularity of retro hairstyles by creating a line of products specifically designed for these styles.
2. Fashion Industry - The fashion industry has an opportunity to increase diversity and inclusivity by hiring more models with tattoos.
3. Asian Fashion Industry - The Asian fashion industry has an opportunity to expand globally by partnering with Western models and expanding its marketing campaigns.
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