This Xampagne Autumn/Winter 2009 campaign features a number of conservative separates and outerwear choices for men, but it's the bubble hem hoodie in the first image that has caught my eye. This stellar cold-weather choice looks like a hybrid between 90s lumberjack grunge and the bubble hems we saw so frequently in women's fashion during the early 00s.
The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa.
Why This Trend Is Growing
- Bubble Hem Fashion
- Incorporate bubble hem elements into different clothing categories, creating unique designs bridging different eras.
- Gender-fluid Clothing
- Create diverse clothing options that blur the traditional boundaries of what is considered menswear and womenswear.
- Hybrid Fashion
- Explore combining elements from different fashion categories or eras to create new and exciting clothing designs.
Industries Being Reshaped
- Apparel Industry
- Incorporate bubble hem features into different garments or create gender-inclusive clothing pieces.
- Fashion Photography Industry
- Experiment with incorporating different styles and eras into fashion photo shoots.
- Fashion Video Advertising Industry
- Explore creating fashion campaigns or advertisements that combine different styles and eras to stand out from competitors.
