HOOD BY AIR Drops an Exclusive JUICE Capsule Collection
References: juicestore & hypebeast
Fashion imprint HOOD BY AIR works in collaboration with JUICE on an exclusive collection, perfectly merging both brands' aesthetics together. The New York City-based brand played a role in the elevation of streetwear aesthetics when it made its journey from underground club apparel to the runways.
The new capsule stars Edison Chen, a singer and also the founder of JUICE AND CLOT, to showcase the new looks. The capsule is made up of six items in total -- this includes a hoodie, tees, and a cap. All of these are designed in a relaxed manner and in unisex shapes. The most notable items include the HBA Box Logo hoodie and the HBA Layered long sleeve Hockey top.
Image Credit: JUICE
The new capsule stars Edison Chen, a singer and also the founder of JUICE AND CLOT, to showcase the new looks. The capsule is made up of six items in total -- this includes a hoodie, tees, and a cap. All of these are designed in a relaxed manner and in unisex shapes. The most notable items include the HBA Box Logo hoodie and the HBA Layered long sleeve Hockey top.
Image Credit: JUICE
Trend Themes
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Singer-starring Fashion Collaborations — Fashion collaborations are becoming more prominent with the involvement of celebrities as brand ambassadors.
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Streetwear as Luxury Fashion — Streetwear is no longer considered as subculture fashion but has become mainstream and a luxury item.
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Relaxed Unisex Fashion — Designs that allow for roomier, unisex wearables as opposed to gender-specific clothing are taking over the fashion industry.
Industry Implications
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Fashion and Entertainment — Convergence of fashion and entertainment industry is disrupting traditional promotional strategies.
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Luxury Streetwear — Emergence of fashion brands that blur the line between streetwear and luxury fashion are disrupting the fashion industry.
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Unisex Fashion — More fashion brands are blurring gender lines in fashion and disrupting the gender-specific clothing industry.
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