Fashion imprint HOOD BY AIR works in collaboration with JUICE on an exclusive collection, perfectly merging both brands' aesthetics together. The New York City-based brand played a role in the elevation of streetwear aesthetics when it made its journey from underground club apparel to the runways.
The new capsule stars Edison Chen, a singer and also the founder of JUICE AND CLOT, to showcase the new looks. The capsule is made up of six items in total -- this includes a hoodie, tees, and a cap. All of these are designed in a relaxed manner and in unisex shapes. The most notable items include the HBA Box Logo hoodie and the HBA Layered long sleeve Hockey top.
Image Credit: JUICE
Why This Trend Is Growing
- Singer-starring Fashion Collaborations
- Fashion collaborations are becoming more prominent with the involvement of celebrities as brand ambassadors.
- Streetwear as Luxury Fashion
- Streetwear is no longer considered as subculture fashion but has become mainstream and a luxury item.
- Relaxed Unisex Fashion
- Designs that allow for roomier, unisex wearables as opposed to gender-specific clothing are taking over the fashion industry.
Industries Being Reshaped
- Fashion and Entertainment
- Convergence of fashion and entertainment industry is disrupting traditional promotional strategies.
- Luxury Streetwear
- Emergence of fashion brands that blur the line between streetwear and luxury fashion are disrupting the fashion industry.
- Unisex Fashion
- More fashion brands are blurring gender lines in fashion and disrupting the gender-specific clothing industry.
