The American Apparel Spring 2010 look book has just been unveiled and -- no surprise here -- it's filled with imagery that pushes the envelope. Defying the trends being seen in campaigns of many other fashion designers, American Apparel opted for unphotoshopped, models of different sizes and colors wearing little or no makeup.
The gallery above includes a few looks from the American Apparel Spring 2010 collection which seem to take inspiration from different fashions of eras gone by.
What Makes This Trend Stand Out
- Unphotoshopped Models
- Disruptive innovation opportunity: Create a marketing campaign that celebrates diverse body types and minimizes the use of photo editing software.
- Natural Makeup
- Disruptive innovation opportunity: Develop a line of cosmetics that promotes a more natural and minimalistic approach to makeup.
- Retro Fashion
- Disruptive innovation opportunity: Design a clothing line that draws inspiration from vintage styles and incorporates modern elements.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introduce inclusive and body-positive fashion lines that break away from traditional beauty standards.
- Cosmetics
- Disruptive innovation opportunity: Create a brand that emphasizes natural beauty and develops makeup products with healthier ingredients.
- Photography
- Disruptive innovation opportunity: Offer photography services that focus on capturing unedited and authentic images of subjects.
