Given the immense purchasing power held by powerful Latin communities, the development of viral Hispanic commercials is becoming essential to the success of multifaceted brands.
Innovative, all-encompassing approaches to this ever expanding field have resulted in bacon-filled film festival ads and cross-cultural beer campaigns, both of which speak to the diversity of contemporary Hispanic marketing.
One thing shared in common between these ventures is the desire to target Spanish speaking consumers of all stripes. Known for being constantly connected and hyper informed, this clientele niche is apt to respond to interactive advertising that makes use of technology and cultural references. At the same time, companies can also incorporate creative touches that engage viewers and listeners in imaginative ways.
28 Viral Hispanic Commercials
From Bacon-Filled Film Festival Ads to Cross-Cultural Beer Campaigns:
27
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
26
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
25
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
24
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
23
Co-Branded Beverage Ads
This Casa Noble Tequila Ad Features Also Promotes Corona Beer
22
Hispanic Fast Food Campaigns
The McDonald's Jalapeno Double Ad Understands the Target Market
21
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
20
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
19
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
18
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
17
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
16
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
15
Silly Endorsement Ads
This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos
14
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
13
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
12
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
11
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
10
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
9
Latino Comedy Channels
Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
8
Bacon-Themed Film Festival Ads
This Ad for the Chicago Latino Film Festival Has Bacon Subtitles
7
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
6
Mayhem-Causing Insurance Mascots
Allstate Targets a Hispanic Market with Mala Suerte
5
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
4
Hispanic Actress Cosmetic Ads
The L'Oréal Paris Revitalift Firming Cream Ad Features Eva Longoria
3
Emotional Caregiver PSAs
This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
2
Motherly Soccer Match Security
Ogilvy Brazil Had Moms Patrol a Sport Club Do Recife Match
1
Hispanic-Targeting Mobile Ads
This Sprint Ad Features the Company's Spanish-Speaking CEO
Related Ideas
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
Upscale Fast Food Restaurants
This McDonald's Modern Restaurant Design in Hong Kong is Futuristic
Moral Harassment Campaigns
Escala Creates Series of Eye-Opening Ads for Brazil's Ministry of Labor
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
Child Abuse Ads
The Abrinq Foundation Wants to "Write a Story in the Lives of Those Who Need It"
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
Music Festival Beer Cans
The Latest Bud Light Cans are Individually Decorated with Bright Colors
Cartoon Alien Fries
The New Minion Character Fries are Exclusively Offered at McDonald's Brazil
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
Doubled Dollar Menu Promotions
McDonald's Replaces its Dollar Menu with Two Meals in McPick 2
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
Temporal Menu Recommendations
McDonald's New Menus Suggests Items Based Off of Current Weather
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
Hispanic Beauty Campaigns
Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
Multistream Gaming Platforms
Restream Lets Gamers Share Live Videos on Multiple Networks
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
Football-Branded Beer Cans
These Bud Light Beer Cans Promote the NFL with Team-Specific Logos
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
Hispanic Music-Celebrating Festivals
iHeartRadio Fiesta Latina Honors Cultural Entertainers
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
Latina Fitness Apps
Latina Fit Shares Daily Exercise Routines and Tracks Caloric Intake
Inclusive Male Underwear Campaigns
The #AerieMan Campaign Takes on the Issues of Male Self Image
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
Kid Entertainment Platforms
Toon Googles Boasts Music, Video and Gaming Capabilities
Thermal Energy-Trapping Buildings
The Rocky Mountain Institute's Building is Aptly Eco-Friendly
Interactive Beer Fridges
Bud Light's Digital Fridge Displays Reveal Branded Content
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
App-Connected Beer Fridges
The 'Bud-E Fridge' Alerts You When Your Beer is Cold and Ready to Serve
Comforting Christmas Commercials
This McDonald's Holiday Ad Shows Us the Importance of a Hug
User-Friendly Photo Editing Apps
The 'Polarr' App Includes Advanced Photo Editing Features
Scientific Hair-Restoring Treatments
This L'Oreal Professionnel System is Based on Hair Science
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Cry-Proof Mascara Ads
L'Oreal Waterproof Mascara was Tested on a Theater of Crying Women
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
Jetsetting Bar Stunts
KLM & Heineken Celebrate King's Day by Flying Bar Customers to Amsterdam
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
Silly Endorsement Ads
This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos
Untranslatable Spanish Ads
Target's 'Sin Traduccion' Ad Highlights Uniquely Spanish Moments
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Bacon-Themed Film Festival Ads
This Ad for the Chicago Latino Film Festival Has Bacon Subtitles
Boxing Legend TV Channels
De La Hoya TV Makes Use Of A Boxing Legend's Personal Brand
3D Taco Videos
People Can Watch Danny Trejo Eat Tacos in 3D, 360 Degree Video From Home Now
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
French Fry Short Films
McDonald's Introduced Its New Loaded Fries Through 'Fryflix' Ads
Hispanic Actress Cosmetic Ads
The L'Oréal Paris Revitalift Firming Cream Ad Features Eva Longoria
Religious Diabetes Initiatives
Diabetes UK's Ramadan Campaign Urges Muslims to Manage Treatments
Comforting Insurance Commercials
AAA's Auto Insurance Ad Reveals How It Improves Overall Life
Humorous Health Insurance Ads
United Healthcare's 'Our Song' Ad Depicts a Romantic Day Gone Wrong
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
Melting Organ Campaigns
These Melting Ice Sculptures Reveal Organs to Encourage New Donors
Gluten-Free Bakery Stunts
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
Emotional Caregiver PSAs
This AARP Ad Demonstrates How Quickly Children Can Become the Caregiver
Political Marshmallow Campaigns
This Digital Campaign Pits Peeps Candy Against the Groundhog
Spanish Fast Food Desserts
The McDonald's Menu in South Korea is Adding Sweet Spanish Churros
Cuban Currency Commercials
The New Western Union Television Spot Takes Place in Embargoed Country
Fast Food Macaroni Meals
This Fast Food Chain Now Offers a Mac and Cheese Option for Kids
Bicultural TV Subscriptions
TuYo is an OTT TV Subscription Service for Millennial Latinos
Latino-Centric Car Campaigns
The 'My Mitsubishi' Campaign Encourages Individuality Among Hispanics
Hispanic-Targeting Mobile Ads
This Sprint Ad Features the Company's Spanish-Speaking CEO
Nostalgic Television Channels
'The Splat' by Nickelodeon Will Revive 90s Cartoon Series
International Streaming Tools (UPDATE)
'TuneIn' Now Offers a Premium Tier and Ad-Free Radio