ElevenLabs AI partnered with Pantalones Organic Tequila to create a multilingual World Cup-themed greeting featuring actor and co-founder Matthew McConaughey.
For the campaign, McConaughey recorded an original English-language welcome message for soccer fans worldwide. With his authorization, ElevenLabs’ AI voice technology was used to generate dubbed versions in multiple languages, allowing the campaign to reach international audiences while preserving the distinctive qualities of his voice; demonstrating how AI-powered voice localization can support global marketing efforts by adapting content efficiently across linguistic markets.
In the video spots, McConaughey welcomes the global football community and delivers a humorous message encouraging fans to enjoy Pantalones Organic Tequila before attempting to speak a new language. Overall, the campaign combines celebrity participation, AI-enabled translation, and culturally adaptable storytelling to engage audiences during a major international sporting event.
Image Credit: Pantalones Organic Tequila
What Makes This Trend Stand Out
- AI Voice Localization
- Multilingual voice cloning preserves recognizable celebrity delivery across markets, creating scalable global campaigns with lower production complexity and stronger cultural reach.
- Celebrity Synthetic Media
- Authorized AI-generated performances extend talent participation beyond traditional recording sessions, opening new models for brand storytelling, licensing, and personalized audience engagement.
- Event-driven Brand Storytelling
- Major sports moments provide high-attention cultural contexts where adaptive content, humor, and localized messaging can make consumer brands feel more relevant worldwide.
Sectors Adopting This
- Alcoholic Beverages
- Premium spirits brands can use AI-enabled localization and celebrity partnerships to differentiate global campaigns while maintaining consistent brand personality across regions.
- Advertising Technology
- Voice AI, translation tools, and synthetic media platforms are reshaping campaign production by making multilingual creative assets faster, more flexible, and more cost-efficient.
- Sports Marketing
- International tournaments create demand for culturally adaptable sponsorship content that connects global fan communities through localized entertainment and recognizable personalities.
