ElevenLabs AI partnered with Pantalones Organic Tequila to create a multilingual World Cup-themed greeting featuring actor and co-founder Matthew McConaughey.
For the campaign, McConaughey recorded an original English-language welcome message for soccer fans worldwide. With his authorization, ElevenLabs’ AI voice technology was used to generate dubbed versions in multiple languages, allowing the campaign to reach international audiences while preserving the distinctive qualities of his voice; demonstrating how AI-powered voice localization can support global marketing efforts by adapting content efficiently across linguistic markets.
In the video spots, McConaughey welcomes the global football community and delivers a humorous message encouraging fans to enjoy Pantalones Organic Tequila before attempting to speak a new language. Overall, the campaign combines celebrity participation, AI-enabled translation, and culturally adaptable storytelling to engage audiences during a major international sporting event.
Image Credit: Pantalones Organic Tequila
