These summer marketing campaigns use the heat in their favor, playing up refreshment and cool summer activities like going to the beach. These marketing campaigns take many forms, including physical products, apps, interactive advertisements and experiences. However, one thing that most of them have in common is that they were launched outside, since the majority of people want to make the most of the good weather while it's around.
While some of these ads are directly powered or influenced by the sun, others offer a way for people to beat the heat. Some of the best examples of this include Coca-Cola bottles that were sculpted from solid ice and given out at the beach, or Lipton's bus stop ad that lightly mists sweaty people as they go by.
36 Summer Marketing Campaigns
From Sun-Activated Coupons to Flip Flop Vending Machines:
Laura McQuarrie — Aug 31, 2014 — Marketing
36
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
35
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
34
Food-Inspired Fashion Shops
Anya Hindmarch's Fashion Pop Up Presents Luxury Goods Like Groceries
33
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
32
Beach Sandal Vending Machines
The Havaianas Flip Flop Machine is Ideal for Aquatic Settings
31
Weather-Activated Advertisements
These Ads for Stella Artois Cidre Only Appear in Warmer Weather
30
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
29
Photographic Straw Campaigns
Coffee Bean & Tea Leaf's Instagram Advertising Campaign Uses Straws
28
Confined Outdoor Ads
Outside Magazine's Ads Urge People to Escape Underground Mazes & Go Outside
27
Virtual Seashell Ads
TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
26
Metropolitan Sand Castles
The Matt Long Giant Sand Castles Found Their Way to New York City
25
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
24
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
23
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
22
Contactless Payment Saddles
People Can Use Contactless Payments for Donkey Rides at this UK Beach
21
Automotive Beach Chairs
Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
20
Dance-Rewarding Vending Machines
Seventeen's Ice Cream Vending Machine Initiates a Dance Off
19
Off-Season Donation Campaigns
Salvation Army's Charity Donation Campaign Thinks Winter in Summer
18
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
17
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
16
Heat-Banishing Promotional Branding
The ‘Make It Pop’ Promotional Campaign is Smart
15
Illusory Beach Beverage Ads
This Minimal Coke Ad Hides the Coca-Cola Swoosh Between Two Ladies
14
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
13
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
12
Sun-Powering Promotions
Nivea Releases Advertisements with Solar Chargers Built Into Them
11
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
10
Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
9
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
8
Sizzling Summertime Campaigns
The Dolce & Gabbana Time Campaign Will Leave You Dreaming
7
Sun-Made Soccer Fields
Cancerfonden's Play in the Shade Campaign Features a Uniquely Shaded Field
6
Event-Attending Robotic Avatars
This Robot Lets Teens Virtually Go to Coca-Cola Summer Love 2013
5
Ice Sculpted Pop Packaging
This Campaign Offers a Literal Way to Enjoy an Ice Cold Coca-Cola
4
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
3
Sand Angel Installations
The Lifesaving Society's Beach Art Piece Raises Awareness on Drowning
2
Automated Volleyball Machines
ASCIS' 'Kerri Machine' Plays Just Like Kerri Walsh Jennings
1
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
Related Ideas
Guinea Pig Photography
BooBoo and Friends Come Together in an Adorable Portrait Series
Extended Phone Cases
The Fonhandle by Yonatan Assouline Boasts a Versatile Handle
Feminine Rainbow Fashion
The Wildfox Couture Pre-Fall 2014 Collection Channels 'Rainbow Brite'
Visual Pitch Promotional Cards
Make Sure People Remember You with These Visual Business Cards
A Refreshingly Honest Look
A Peek at Modern Dating by Lipton Ice Tea Sparkling (SPONSORED)
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
Tousled Bikini Editorials
Model Flavia De Oliveira Poses for Elle Spain
Rainbow Arched Drink Displays
This Coca-Cola Display Brings the Smiles with Rainbow
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Animal Selfie Ads
This Opel Eye Auto Safety Camera Ad Shows a Boar Taking a Funny Selfie
Automated Grocery Stores
The Speedy Store is a Vending Machine for Basic Necessities
Ambitious Fashionista Editorials
Nikko Lamere Photographed Minji Money for C-Heads
Nostalgic Rebel Photography
The Michelle Ma Belle Exclusive for The Ones 2 Watch is Retro-Infused
Spilled Embroidered Landscapes
Ana Teresa Barboza Goes Far Beyond the Hoops with Her Works of Art
Pod-Constructed Treehouses
The Treehouse Djuren Provides a Tranquil Escape
Stadium Housing Complexes
Casa Futebol Turns Unused Soccer Arenas into Low-Income Homes
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Sticky Phone Cases
ExtraVerso Phone Cases Leave Your Hands Free for Better Selfies
Lush Wilderness Editorials
Faith Picozzi Stars in the 'Faith on Sunday' Editorial for C-Heads
Ethereal Ethical Fashion
Beulah London Counts Princesses as Their Customers But Cause is Still Key
Artful Fast Food Packaging (UPDATE)
Artist Ben Frost is Back With Several Package Iconographies
Graffiti Art Product Branding
The Curtis Kulig Love Me Graffiti Art Products are Red Hot
Edgy Sporty Editorials
The ELLE US 'Screen Stars' Photoshoot Stars Model Karlie Kloss
Drown-Simulating Websites
CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
Spiked Facial Piercing Editorials
The W Korea June 2014 Photoshoot Stars a Tribal Codie Young
Buying Assistant Apps
The Fetch E-Commerce Platform Makes Online Shopping a Simpler Process
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
Designer Bag Vending Machines
This Designer Handbag Vending Machine Makes Style Accessible
Recycled Skateboard Trophies
These Epic Trophies are for a Skateboard Charity Event
Wearable Wrist Payments
Barclaycard's Contactless Payment bPay Bands Will Reduce Cash Transactions
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
Updated Sci-Fi Aircrafts
The New X-Wing for 'Star Wars: Episode VII' is Revealed by J.J. Abrams
Watertight Phone Sheaths
The Safe5 Waterproof iPhone Case Protects your Device without Hassle
Controversial Actor Swimsuits
Clashist's James Franco Onepiece is an Ode to the Popular Film Star
Waterproof Social Cameras
TheQ Camera is a Colorful Option for Summer Vacations
Snack Shaming Vending Machines
An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
Suggestive Cabana Editorials
Julia Suszfalak Stars in This Summer Fashion Story by Bruno Barbazan
Reversible Retail Bags
The Eco-Friendly Rag Bag Gives Customers the Chance to Donate Old Clothes
Comprehensive Shopping Apps
The Duane Reade App Makes Shopping Easier Than Ever
Evolutionary Logo Infographics
This Logo Infographic Explains the Science of Iconic Emblems
Implement-Mimicking Marketing
Matcha Milk Tea Packaging Takes the Shape of the Tool That Makes It
Bathroom Mirror Selfies
Mirrorsme Takes Creative Selfies Using Her Incredible Art Skills
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
Selfie-Printed Toast
The Vermont Novelty Toaster Corporation Now Offers Personal Toast Art
Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
Adorably Packaged Sweets
Omnom Handmade Chocolate Features Enticing Flavors like Burned Sugar
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
Recycled Crate Stadium Seating
BNKR Arquitetcura's Social Topography Installation is Dramatic
Drinkable Sunscreens
Harmonised H2O UV Protection by Osmosis Skincare Blocks UVA and UVB Rays
Recycled Door Bus Stops
Detroit's Door Stops Bus Shelters Are Made From Abandoned House Materials
Teeth-Baring Box Branding
The New McDonald's Mascot is a Happy Meal Box with a Toothy Smile
Dedicated Selfie Apps
'Selfie' is an App for Selfies Where You Can Connect with Other Photo Lovers
UPC Code Bracelets
Giorgio Bonaguro's Bar Code Bracelet Can be Individually Customized
Artistic Outdoor Furnishings
These Deck Chairs from Artware Editions Feature a Variety of Artists
Cross-Cultural Hipster Boutiques
No Wodka Pop-Up Shop Celebrates the Best in Polish Design Talent
Iconic Underwear Campaigns
The Rankin x Ronaldo Campaign Showcases the CR7 Underwear Line
Charitable Donation Boxes
The Salvation Army's Boxes for Goods Represent the Items It Accepts
Real-Life Photoshop Erasers
This Street Art Draws Attention to Photo Manipulation
Disruptive Social Change Centers
The Young Foundation is Determined to Create Equal Societies
Sporty Coconut Ads
Pacific Sun's Coconut Water Ad Presents the Natural Beverage with a Kick
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
Mixologist Soda Machines
The Pepsi Spire Encourages Users to Mix Together New Flavors
Sun-Sensitive Wristbands
The Smartsun Wristband Turns Pink When You've Been in the Sun Too Long
Cosmic Watercolor Paintings
Artist Stella Maria Baer Creates Otherworldly Artworks
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
Generous Foodsharing Campaigns
Ben & Jerry's Food Waste Campaign Shares What You Don't Eat
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
Rice-Dispensing Machines
This Food Vending Machine Produces Steaming Rice for Chinese Students
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
Classical Music Twerkers
The No. 9 Allegro Music Video is a Classical Comeback for Youth
Warmth-Sharing Campaigns
SOS Mayday Asks: Would You Give Up Your Jacket to a Child in Need?
Incessant Hashtag Illustrations
Djordje Djukanovic Makes Fun of Overusing Instagram Hashtags
Bird Seed Billboards
Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks
Naked LGBT Calendars
The Warwick Rowers Calendar Design Bares it All in Support of Gay Rights
Scratch-Off Advertisements
These Ads Promote an Exhibit at the Museum of Contemporary Art Chicago
Employee-Owned Beer
The New Belgium Brewing Company is a Certified B Corporation
Transitional Finnish Pavilions
'The Resilient of Architecture' Exhibit Stands the Test of Time
Dance-Rewarding Vending Machines
Seventeen's Ice Cream Vending Machine Initiates a Dance Off
Anti-Gun Violence Ads
The 'Unload Your 401(k)' Ad Urges People to Boycott Public Gun Companies
Social Media-Blocking Ads
This Coca-Cola Ad Uses Dog Cones to Get People Away from Their Phone
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
Building Block Bus Stops
London's LEGO Bus Stop Celebrates 200 Years of Bus Service
Peace-Making Volleyball Matches
This Volleyball Match Between Japan and China Was Oddly Amicable
Repetitive Color Branding
Rich D Designs the Identity for the Salford Symphony Orchestra
Considerate Concert Apps
The Kimd App is for Taking Pictures at Concerts Without Disturbing Others
Movie Completion Ads
Orville Redenbacher's Night Time Billboard Requires Dark to Make Sense
Internet Saving Posters
Protesting PCAs are Placed in Bus Shelters Prior to a Net Neutrality Vote
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
Tent-Inspired Soccer Stadiums
Qatar's Al Bayt Stadium is Being Designed for the 2022 World Cup
Picturesque Bus Shelters
These Unique Bus Shelters Are Situated in Krumbach, Austria
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Crowdsourced Burger Campaigns
Mcdonald's is Leaving the Fate of Its New Burger to the Public
Patriotic Laundry Ads
Bonux Created a World Cup Ad That is Simple and Universal
Growing Philanthropic Contributions
Preserve's Social Good Mission Will Change as it Grows
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
Celebratory Aerial Soda Branding
Soft Drink Cans Get a Makeover for the Tet 2014 Festivities
Mosquito Repellent Newspapers
Sri Lankan Mawbima Used Citronella-Laced Ink For Dengue Prevention
SIM Card Vending Machines
This Vending Machine Automates the Process of Giving Out Mobile Tech
Robotic Soccer Tournaments
The World Cup for Robots Will Help Ease the Void for FIFA Fans
Unifying Sports Campaigns
Carlsberg's Border Football World Cup Campaign Unites the Divided
Optical Illusion Billboards
'Thjnk' Designs Signs That Show Missing Children
Diva Fight Purse Ads
This Anya Hindmarch Ad Addresses the Beyonce, Jay-Z and Solange Fight
Lightweight Basketball Kits
The New Brazil Basket Uniform is Nike's Lightest Basketball Kit Ever
DNA-Dispensing Vending Machines
The DNA Vending Machines Portrays a Powerful Message
Classical Revival Radio Campaigns
Faro Took an Unusual Route to Save Its Classical Music Station
Rainbow-Accompanied Ads
Coca-Cola's Man-Made Rainbows Celebrate South Africa's Rainbow Nation
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
Hooped Soccer Kits
The New Western Sydney Warriors Jersey Features Accentuated Hoops
Imaginary Charity Ads
'CareDrop' is an Imaginary Charitable Venture Inspired by Apple's 'Airdrop'
Legendary Ingredient Ads
Mcdonald's Big Mac Ad Breaks Down the Components of Famous Icons
Comedic Cancer Campaigns
The Joke Appeal Brings Humor to the Lives of Young People with Cancer
Colorfully Hidden Product Ads
IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads
Cannabis Vending Machines
This Marijuana Dispensing Machine was Installed for 420 2014
Vintage Cereal Clutches
Anya Hindmarch's Cereal Box Bags Make Breakfast Ultra Chic
Free-Spirited Retro Editorials
Damien Fry Photographs Lydia for an Exclusive Editorial
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
Mini Makeover Billboards
The Obi Renovated Billboards Make Buildings More Beautiful
Stealth Storage Sunscreen
Secret Compartment Sunscreen Keeps Your Belongings Safe on the Beach
Faux Facial Hair Novelties
These Awesome Party Beards from HOTTT.COM Celebrate Fully Groomed Looks
Meaty Floral Corsages
The Kfc Chicken Corsage is Perfect for Prom-Going Chicken Lovers
Bizarre Facial Workout Ads
The Pao Facial Fitness Ad Stars Soccer Superstar Cristiano Ronaldo
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
Selfie Messaging Apps
iOS Messenger App React Lets You Have Entire Conversations of Just Selfies
Experiential Music Photography
This Exhibit Asks How Do You Experience Music
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
Interactive Beverage Ads
The New Pepsi Ad Campaign Aims to Take Advantage of World Cup Buzz
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
Nostalgic Cereal Bags
Anya Hindmarch's Bags Celebrate the Most Important Meal of the Day
Reflective Adolescence Photography
Simon Duhamel's Teenage Photography Shows Youth Through Windows
Unifying World Cup Ads
Coca Cola’s ‘One World, One Game’ Ad Celebrates Football’s Ability to Unite
Gourmet Grub Dispensers
Trend Hunter's Courtney Scharf Discusses Unique Food Vending Machines
Gravity-Defying Soccer Videos
The Nike 'Perfect Kick' Video Features an Animated Cristiano Ronaldo