Inspired by corporate meal voucher systems across Europe, La Roche-Posay launched the Buoni Sole (Sun Tickets) initiative in Italy to improve access to sun protection for outdoor workers—and double down on the belief that sun protection is a fundamental worker right. “Outdoor workers are significantly more exposed to UV rays, which increases their risk of developing skin cancer by around 60% compared to indoor workers,” shared Stefania Guida, Associate Professor of Dermatology at Università Vita-Salute San Raffaele.
La Roche-Posay Italy and BETC Paris' B2B initiative introduces tickets that function as a subsidy for sunscreen, so that the burden of protecting themselves doesn't fall entirely on workers, who require a considerable amount of sun protection if they are working outside, day after day.
Key Themes Behind This Trend
- Employer-provided Sun Protection
- Subsidized sunscreen programs present opportunities to integrate preventive dermatological care into standard employee benefits, transforming how companies budget for occupational health.
- Health Voucher Expansion
- Voucher-style subsidies patterned after meal tickets open possibilities for modular, targeted health spending that can broaden access to preventive products for underserved worker groups.
- Occupational Prevention Rights
- Framing sun protection as a worker right creates room for new compliance-driven services and products that embed prevention into labor standards and procurement practices.
Where This Applies
- Construction and Outdoor Labor
- High UV exposure among outdoor workers suggests demand for integrated protective solutions combining durable PPE with accessible sunscreen distribution and monitoring.
- Insurance and Risk Management
- Insurers could reimagine underwriting by incorporating preventive dermatological support as a loss-reduction measure that affects long-term claims dynamics.
- Pharmaceuticals and Skincare
- Skincare brands and pharma companies have room to develop workplace-focused formulations and distribution channels that are tailored to heavy, repeated occupational use.
