For metropolian commuters, tourists and travelers, the subway is both a blessing and a curse. Riding the subway thwarts the street congestion caused by pedestrians, cyclists and cars, but the cramped quarters of a subway car during peak travel times pose their own uncomfortable challenges.
Taking the subway is an eco-friendly and efficient mode of mass transportation, but it isn’t always the first choice for travelers. Observing the interactions between the unique blend of people that appear on a subway is a social experiment in itself.
The 25 articles in this cluster explore different relationships with the subway. Some explore the physical feeling of high-speed travel, like the slanted Carmelit subway. Others play on the aesthetics of the subway car itself by redecorating it to look like a living room, using a car as the stage for a fashion shoot, or organizing 900 individuals to drop trou on a subway ride in New York City. Still others utilize a subway’s captive audience as a prime opportunity for advertising.
24 Subway Innovations
22
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
21
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
20
Insane Party Locations
Subway Shindigs Take Public Parties Underground
19
Mini Car Subway Exit
18
Subway Cart Fashion Shoots
Alberta Ferretti Fall Campaign
17
Sexist Subways
Women-Only Transit In Seoul
16
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
15
3-D Tongues
Japanese Subway Ads
14
Tranquil Spanish Subway Ad
Metro Madrid
13
Urban Survival Kits
Subivor for Subway Emergencies
12
Animated Subvertising
Subway Ads Flicker in Asia
11
Subway Street Art
The Take a Seat Project
10
Branded Landmarks
NYC Subway Car Gets Wrapped
9
Rollercoaster Metro
Carmelit Slanted Subway
8
Subway Ticket Art
138,000 Tickets Converted Into Astro Boy Pixel Art
7
Underground Art Galleries
The Platform at Degrave Street Subway Station
6
Subway Stations Get Mobile Service
NYC Tunnel Talk
5
Subway Cafes
Subway Tries Espresso & Paninis
4
LED Technology for Subways
See-Through Information
3
Subway Ticket Portraits
Parisian Metro Artist Luc Grateau
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Subway Car Room
Michal Tatarkiewicz's Mural
Related Ideas
Multiplayer Mobile Game Updates
Subway Surfers is Getting a Competitive Multiplayer Mode
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Escapism-Inspired Streetwear Apparel
Ksubi Drops its Pre-Fall ’25 Collection No Vacancy Nirvana
Branded Express Buses
The Ordinary Bus Supports Accessible Travel in Brooklyn
Pull-Out Vehicle Toilet Seats
Seres Unveiled A Pull-Out Toilet Patent for Convenience
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Women-Centric Vehicle Designs
The Buick Envision Celebrates Human-Centred Innovation
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Automotive Restaurants
Hyundai is Opening Backseat Bites, the UK’s First Restaurant Inside a Car
Luxuriously Modern Hospitality Designs
Transit Studio Redesigns Le Méridien Ra Beach Hotel & Spa
Prebiotic Soda QSR Expansions
Subway Welcomes Two Flavors of poppi Prebiotic Sodas
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Car Transfer Apps
The Daytrip App Provides Customizable Car Transfers
Practical Cubic EV Concepts
The Dacia Hipster is Ready for Commuting with 125-Miles of Range
Bookable Autonomous Shuttles
Uber and May Mobility Partner to Launch Robotaxi Fleet
Child Mobility Concepts
Toyota Unveils a Self-Driving Ev for Children That Challenges Conventions
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Nba Transit Collectibles
The 34th Street Penn Station Recreates a Knicks-Themed Subway Entrance
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Futuristic Train Cafes
The Future Train Kyoto Diner & Cafe is Housed Inside a Thunderbird Train
Color-In Commuter Tunnels
MasterPeace Pain-ting Creates Space for Community Art in Bangkok
Urban Metropolis-Inspired High-End Fashion
The Gucci NY Capsule Captures the Ethos of the City
Compact Urban Delivery Vehicles
The Fiat TRIS EV Has a Three-Wheeled Build for Deliveries
Streamlined Airport Metro Hubs
The Metro Transit Center Station Links LAX to Rail and Buses
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Single-Seater Electric Vehicles
The Conceptual YKSI Electric Vehicle is Ultra-Efficient
Spicy Sandwich Menus
Subway Canada's Wannabe Spicy Menu Offers a Choose-Your-Own Flavor Journey
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Future Urban Mobility Cars
Volkswagen Numa Concept Imagines Cars as Part of Shared City Life
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Collaborative E-Bike Designs
Dott and Segway Introduce a New Bicycle — Urban B200
Luxury Chauffeur Apps
Wheely’s NYC Launch Introduces Concierge-Level Chauffeur Services
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Single-Day Promotional Sandwich Campaigns
Subway Embraces the Numerical Alignment of 2/6/26
Cost-Conscious Sandwich Promotions
Subway's BOGO Footlong Promotion Seeks to Provide Some Relief
Power-Free Hydrofoil Bikes
The SUBI Surfing Bike Allows Riders to Freestyle on the Water
Innovative Maritime Transportation Systems
SeaTrain Technology Presents a Groundbreaking Approach
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Playful Transport Management Missions
Urban Games Transport Fever 3 Campaign Mode
Luxury Experiential Rail Travel
Napa Valley Wine Train Combines Gourmet Dining and Winery Visits
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Autonomous Electric Microbuses
MOIA And Uber Began Testing Its ID. Buzz Microbuses In Los Angeles
Conversational Rental Finders
The RentCafe App in ChatGPT Helps with Finding a New Apartment
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Urban Runner Hubs
Seoul's Runner's Bases Add Value to Unused Subway Spaces
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Smart Mobility Vehicles
The Strutt ev¹ Features Tech Pioneered for Autonomous Cars
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Entertainment-Integrated Luxe Vans
Mercedes-Benz Introduces the Vision V with a Spacious Cabin
Rail Network Accessibility Tools
Transreport & Hankyu Railway Implement Passenger Assistance Web
Inversion Living Concepts
The Tiny Getaway Explores Upside-Down Living in Compact Spaces
Custom Adaptive Slipper Designs
Swapz Modular Slippers Redefine Comfort with Style & Eco Design
Luxury Electric Van Concepts
Mercedes Vision V offers a first-class travel experience on wheels
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Alpine Basecamp Trains
The All Conditions Express Relaunches Nike's All Conditions Gear
In-Car Spa Treatments
Hyundai's Spa in a Car Shares Complimentary 20-Minute Relaxation Sessions
Scenic Train Experiences
The Skunk Train Debuts Two New Experiential Journeys
Driver-Owned Ride-Share Cooperative
Drivers Cooperative–Colorado Launches Its Driver Owned App
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Passanger Assistant App Pilots
NJ TRANSIT is Enhancing Assistance for Passengers at Major Stations
Experiential Afternoon Teas
High Sociétéa serves tea aboard a touring double-decker bus
Accessible Train Upgrades
Journey Beyond Rail Implements a Range of Accessible Provisions
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Lie-Flat Night Bus Seats
Twiliner Reimagines European Night Travel with Hotel-Grade Sleeping Seats
Smart Travel Planners
CityOne Offers Real-Time Bookings And Seamless Trip Planning
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Urban Pod Networks
Glydways Launches Its Personal Pod Pilots & Backed by Khosla Ventures
Enigmatic Graffiti Incidents
Toronto's Museum of New Calls Attention to Mystery Graffiti
Neighborhood Stationery Boutiques
Moleskine Debuts Community-Focused Concept Store In Manhattan
Delhi-Based Electric Buses
Delhi Government Representatives Advocate for a New Electric Bus Fleet
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Express In-Store Restaurant Orders
Walmart Express Delivery Now Supports Subway Meal Orders
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
Intimate Social Dinner Concepts
Dinner With Friends NYC Features Low-Pressure Communal Dinners
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Subterranean Social Spaces
The Lounge Beneath William Vale Hotel Reimagines Nightlife in Brooklyn
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Expanded Membership Benefits
Uber One Introduces Family Sharing and Complimentary Ride Upgrades
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Senior-Friendly Rideshare Services
Lyft Siver Makes Transportation Easier and Less Intimidating
Digital Trip Planning Platforms
The Sound Transit Agency Debuts the Sound RideGuide
Forest Shuttle Buses
Utrecht's Boshalte Connects Gen Z to Nature
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Robotaxi Membership Programs
Waymo introduces premium perks for frequent autonomous riders
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Prepaid Rideshare Passes
Uber Prepaid Passes Help Riders Avoid Surge Pricing
Lightweight Four-Wheeled Bikes
The Acticycle Fuses Elements of a Car and a Bike Together
Elevated Private Train Accommodations
Nox Presents an Ambitious Vision for European Travel
Zero-Carbon City Concept Installations
Finding Infinity Presents the New Normal Exhibition
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Civic Landmark-Inspired Metro Stations
UNS and Collaborators Will Design Turin’s Metro Line 2
Premium Ride-Perks Subscriptions
Waymo Premier Is Waymo's New Invite-Only Membership
Commuter Dashboard Apps
NYC Subway Widget Shows Real-Time Transit Times On Home And Lock Screens
AI Commute Planning Tools
Rush Hour Planner Helps Users Avoid Traffic and Optimize Travel Time
Accessibility-Focused Metro Initiatives
MTA Initiates Renovation & Accessibility Improvement
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Interactive Lobby Installations
Con-Vivere Transforms MAXXI's Lobby into a Social Environment
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Travel Networking Apps
Floo Connects Like-Minded Travelers Heading To The Same Destinations
AI Infrastructure Monitoring Tools
Transit Tech Lab Announces Its Cohort Including Cyvl & Delph
London Urban Stay Concepts
The July London Victoria Apartment-Hotel Designed for Digital Nomads
Three-Row Electric SUVs
Subaru Unveils the Getaway SUV Model at the Official NY Auto Show
Device-Free Coffee Shops
Silver Fox Coffee Boutique Bans Devices to Promote Human Connection
Civic-Inspired Bathing Spaces
RECESS by Future Simple Studio Rethinks Spa Culture as Social Ritual
Discounted Rideshare Partnerships
Lyft and NerdWallet Collaborated on a Limited-Time Promotion
Recycled-Steel Bus Stations
The Amazon Bus Station in Belém Cuts Carbon Emissions by 70%
Atmospheric Cantonese Dining
Cafe Kowloon by Daytrip Studio is a Restaurant Under Railway Arches
Slow Immersion Travel
Tripmasters Promotes Longer Stays and Experience-Focused Vacations
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Pedestrian Viaduct Extension
The Albi Footbridge Redefines Mobility & Views Along Historic Viaduct
Global Art Exhibitions
Keith Haring: a World in Motion Traces the Artist’s International Work
Protein-Packed Sub Sandwiches
The Subway Fresh Fit Sandwiches Have a Full Serving of Veggies
Convenience-Focused Transportation Apps
MBTA Debuts an App for Paratransit RIDE Customers
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Travel Seat Optimizers
ShadySide Helps Travelers Choose Seats That Avoid Direct Sunlight
Regionally Inspired Public Murals
Patrick Vale Unveils the 'This is My Philly' Mural
Location-Based Smart Alarms
Sleep&Arrive Launched Its Smartwatch Alarm App for Transit Commuters
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location
Public Accessibility Initiatives
The City of York Council Launches for Your Convenience