These smart packaging innovations range from scannable record sleeves to app-connected pill bottles that monitor one's medicine intake. Modern technology has made retailers grow more conscious of the millennial market and has encouraged many to step outside of the traditional marketing box.
In addition to efforts by chocolate and beer companies, unexpected brands like paper towel manufacturers are also joining the smart packaging movement and are leaving a lasting impression on their consumer.
Standouts from this list include augmented reality packaging concepts by candy and chocolate brands along with app-connected bottles offered by recognized Whisky manufacturers. While the first examples give consumers access to a fun mobile game through an easy-to-scan code, the latter informs them of contests, promotions and money-saving giveaways.
18 Smart Packaging Innovations
18
Cloud-Connected Liquor Bottles
Johnnie Walker Whisky Tech-Savvily Confirms Age Authenticity
17
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
16
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
15
Holographic Beer Boxes
The Branding for Hoptical Illusion Uses 3D Holographic Film
14
Glowing Liqour Bottles
The Limited Edition Skyy Vodka Electrifyy Bottle Glows to the Beat of Music
13
Visual Vodka-Recognition Apps
Select Absolut Vodka Bottles Feature Shazam to Unlock New Content
12
Streamlined Headphone Packaging
The Sol Republic Relays Has an Unexpectedly Elegant Design
11
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
10
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
9
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
8
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
7
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
6
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
5
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
4
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Innovative Anti-Biofilm Packaging
TZD Sheath Can Protect Fresh Produce from Bacteria Contamination
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Integrated Smartwatch Pillbox Concepts
The Apple Watch Pillbox is an Imagined Medical Design
Infection-Detecting Wound Coverings
The SmartHEAL Sensor Connects Through RFID to Monitor Wounds
Sustainable Circular Pouch Bags
Telfar Launches the Pill, Which is a New Circular Pouch Bag
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Compostable Beauty Bottles
Sulapac Unveils the New Compostable Materials for Fragrance Bottle Caps
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Paper-Made Frozen Food Packaging
PACK'D is Introducing New Recyclable Paper Bags
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Sustainable Ecommerce Packaging
RollsPack Creates Eco-Sense to Change Sustainable Packaging
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Seaweed-Crafted Watch Packaging
ID Genève Develops New Sustainable Packaging Solutions
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Refillable Prescription Services
Cabinet Rx Replaces Single-Use Bottles with a Refillable System
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Plastic-Free Protein Bar Packaging
Moonvalley Protein Bars are Now in Paper Packs from Billerud
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Asia-Focused Sustainable Packaging
aCommerce & Johnson & Johnson Create New Sustainable Packaging
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
RFID-Enabled Tableware
Checkpoint Systems & McDonald's France are Enhancing Reusable Tableware
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Accessible Pill Dispenser Bottles
The 'SoloPill' Medication Dispenser Expedites Pill Dosing
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Resilient Recyclable Paper Packaging
ProAmpac ProActive Recyclable RP-1000 HB is Durably Made
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Private Label Pill Dispensers
The CVS Health QuickServe Vitamin Dispensing System is Easy to Use
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
AI-Powered Plastic Collection
Aldi is Utilizing AI to Track Plastic Packaging from Customers
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Multifunctional Sleek Pill Dispenser
Chanho Ju Designs the Clock Pill Dispenser Concept
RFID-Equipped QSR Containers
McDonald's France Launches RFID Containers Across 1,200 Locations
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Sustainable Medical Packaging
Coveris Debuts Recyclable Thermoforming Film for Medical Purposes
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Water-Soluble Detergent Sachets
MACK & Notpla Created an Industry First Detergent Sachet
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Medication Management Apps
GoodRx Medicine Cabinet Keeps Track of Patient Medications
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Hassle-Free Snack Packaging
ProActive Recyclable R-2200D Easy-Peel Open Packaging is PE-Based
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Video-Equipped Smart Shelf Tags
UNFI and 'Cornerstone for Natural' Launch 'Smart Shelf Tags'
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Fiber-Reduced Eco Packaging
DS Smith Debuts the 'Light Wrap' to Lower Packaging CO2 Emissions
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
AI-Designed Treat Packaging
Hempacco is Using AI Technology to Generate Snoop Dogg's New Packaging
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Single-Handed Pharmaceutical Caps
SnapSlide is an Adaptive, Child-Resistant Lid for Rx Amber Vials
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Fiber-Based Sandwich Packaging
The ProAmpac MAP RAP Sandwich Wedge Packaging is Versatile
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Digital Product Story Brochures
Malmgård Castle Offers Connected Packaging with 'Second Thought'
Water-Inked Ovenable Packaging
Sirane Debuts Ovenable Films & Pouches with Water-Based Inks
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh