Branded back-to-school selfie walls, in-messenger sales tools and social media filters for the Olympics are a few of the ideas that are explored within September 2016 mobile marketing.
A slew of newly released branded apps from Ford, IKEA and the Emirates airline all put a focus on augmented and virtual reality technologies in order to help consumers access more interesting and engaging experiences.
When it came time to reach the audiences attending a music festival, automotive brand Toyota created a Snapchat filter that doubled as a VIP ticket for an exclusive concert experience. This is just one of the many creative ways that brands are making the most of the platform. Recently, there have also been a number of updates to popular social media platforms that give brands the chance to share their stories in new ways. For instance, brands may now create Promoted #Stickers for Twitter users or upload Instagram Stories.
Top 35 Mobile Marketing Ideas in September
35
Revealing Social Media Campaigns
'Wren Kitchens' Shows That Instagram Perfection Isn't Reality
34
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
33
Fashion Icon Emojis
Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
32
Augmented Reality Decor Apps
The Ikea Catalog App Helps You Visualize Your Home Decor Ideas
31
Pixelated Tennis Career Games
'Match Point' Explores Serena Williams' Victorious Tennis History
30
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
29
In-App Handbag Sales
Dior Promoted Its Luxury 'Lady Dior' Bag Exclusively Through WeChat
28
Automotive VR Apps
The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts
27
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
26
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
25
AR Amenity Kits
Emirates Designed an Augmented Reality Amenity Kit That Unlocks Immersive Content
24
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
23
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
22
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
21
Olympic Game Emojis
Twitter has Released All the Emojis to Be Used During the Rio Olympic Games
20
Presidential Messenger Bots
The White House Chatbot is an Updated Way to Contact the President
19
Apartment Rental Chatbots
The 'Trulia' Chatbot Can Now Show Users Apartment Listings for Rent
18
Vertical Video Ads
The 'Flipboard' App Has a New Video Feature for Advertisers
17
Chat-Based Retail Apps
The Lookup App Helps Indian Consumers Chat With Local Businesses
16
360-Degree Olympic Coverage
The BBC Sport 360 App Will Give Viewers a 360-Degree View of the Games
15
Small Business Sales Platforms
Facebook Shop Allows Business to Sell Products Through the Website
14
Olympic Social Filters
Snapchat Debuts New Olympic-Themed Stickers and Filters for the Rio Games
13
Luxury Jeweler Geofilters
The Tiffany Snapchat Account Appeals to Young Consumers
12
Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic Event
11
Banking Messenger Bots
Absa Bank Uses Facebook Messenger to Offer 'ChatBanking'
10
Ephemeral Social Stories
Instagram Stories Let Users Create an Ephemeral Snapchat-Like Story
9
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
8
Promoted Social Media Videos
Pinterest is Rolling out a 'Promoted Videos' Feature for Advertisers
7
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
6
Messaging Travel Bots
Skype's New Skyscanner Chat Bot Offers Flight Advice Within the Platform
5
Athletic Swimmer Emojis
The Phelpsmoji Provides Emoticons Exclusive to the Michael Phelps' Life
4
Sporty Social Media Campaigns
Ford's New Snapchat Ad Plays on the Spirit of the Olympic Games
3
Shoppable Recipe Apps
Gordon Ramsay's 'Cook With Me' Lets Users Plan Meals and Grocery Lists
2
Helpful Reminder Bots
The Wonder Bot Can Remind Users of Important Info Via Text Message
1
Satirical Political Bots
The 'BFF Trump' Facebook Bot Reviews Controversial Opinions
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
AI-Enhanced Marketing Automation Platforms
Aurora Mobile's EngageLab Improves Customer Outreach
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Premium Mobile Advertising Applications
Discord is Expanding its 'Video Quests' to Mobile
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Smartphone Photography Editing Apps
The Adobe Photoshop App for iPhone is Available Now for Free
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
App Strategy Insights
ScreensDesign Reveals Proven Tactics Behind Top iOS Subscription Apps
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Curated Martech Directories
Marketing Tools List Helps You Discover Top Marketing Apps and Tools
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Mobile App Builders
AppBuzz Transforms Your Ecom Site into a Mobile App in 60 Seconds
Beauty Platform Communications
Fresha is Enhancing Customer Engagement Through Interactive Tech
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
App Ideation Platforms
AppIdeaHub Helps You Discover and Validate Profitable App Ideas
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Nursery Brand Parenting Apps
The Mamas & Papas App Offers Support and Inspiration for Parents
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Developer Portfolio Hubs
App Showcase Lets You Share Mobile Apps, Stats, and Revenue Publicly
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Relationship Communication Assistants
TouchBase’s Smart Reminders Deepen Connections and Emotions
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Birthday Management Apps
BN Provides Reminders, Gift Suggestions, And Birthday Planning Tools