Branded back-to-school selfie walls, in-messenger sales tools and social media filters for the Olympics are a few of the ideas that are explored within September 2016 mobile marketing.
A slew of newly released branded apps from Ford, IKEA and the Emirates airline all put a focus on augmented and virtual reality technologies in order to help consumers access more interesting and engaging experiences.
When it came time to reach the audiences attending a music festival, automotive brand Toyota created a Snapchat filter that doubled as a VIP ticket for an exclusive concert experience. This is just one of the many creative ways that brands are making the most of the platform. Recently, there have also been a number of updates to popular social media platforms that give brands the chance to share their stories in new ways. For instance, brands may now create Promoted #Stickers for Twitter users or upload Instagram Stories.
Top 35 Mobile Marketing Ideas in September
35
Revealing Social Media Campaigns
'Wren Kitchens' Shows That Instagram Perfection Isn't Reality
34
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
33
Fashion Icon Emojis
Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
32
Augmented Reality Decor Apps
The Ikea Catalog App Helps You Visualize Your Home Decor Ideas
31
Pixelated Tennis Career Games
'Match Point' Explores Serena Williams' Victorious Tennis History
30
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
29
In-App Handbag Sales
Dior Promoted Its Luxury 'Lady Dior' Bag Exclusively Through WeChat
28
Automotive VR Apps
The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts
27
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
26
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
25
AR Amenity Kits
Emirates Designed an Augmented Reality Amenity Kit That Unlocks Immersive Content
24
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
23
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
22
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
21
Olympic Game Emojis
Twitter has Released All the Emojis to Be Used During the Rio Olympic Games
20
Presidential Messenger Bots
The White House Chatbot is an Updated Way to Contact the President
19
Apartment Rental Chatbots
The 'Trulia' Chatbot Can Now Show Users Apartment Listings for Rent
18
Vertical Video Ads
The 'Flipboard' App Has a New Video Feature for Advertisers
17
Chat-Based Retail Apps
The Lookup App Helps Indian Consumers Chat With Local Businesses
16
360-Degree Olympic Coverage
The BBC Sport 360 App Will Give Viewers a 360-Degree View of the Games
15
Small Business Sales Platforms
Facebook Shop Allows Business to Sell Products Through the Website
14
Olympic Social Filters
Snapchat Debuts New Olympic-Themed Stickers and Filters for the Rio Games
13
Luxury Jeweler Geofilters
The Tiffany Snapchat Account Appeals to Young Consumers
12
Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic Event
11
Banking Messenger Bots
Absa Bank Uses Facebook Messenger to Offer 'ChatBanking'
10
Ephemeral Social Stories
Instagram Stories Let Users Create an Ephemeral Snapchat-Like Story
9
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
8
Promoted Social Media Videos
Pinterest is Rolling out a 'Promoted Videos' Feature for Advertisers
7
Messaging Travel Bots
Skype's New Skyscanner Chat Bot Offers Flight Advice Within the Platform
6
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
5
Athletic Swimmer Emojis
The Phelpsmoji Provides Emoticons Exclusive to the Michael Phelps' Life
4
Sporty Social Media Campaigns
Ford's New Snapchat Ad Plays on the Spirit of the Olympic Games
3
Shoppable Recipe Apps
Gordon Ramsay's 'Cook With Me' Lets Users Plan Meals and Grocery Lists
2
Helpful Reminder Bots
The Wonder Bot Can Remind Users of Important Info Via Text Message
1
Satirical Political Bots
The 'BFF Trump' Facebook Bot Reviews Controversial Opinions
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Consolidated Automotive Apps
The 'Fisker' App Caters to Every Aspect Of the Customer Experience
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Employee Task Applications
Home Depot Launches a Mobile App to Prioritize Employee Tasks
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Photo Editing Mobile Expansions
Capture One Launches its Platform on Mobile Devices
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Curated Newsreading Apps
The 'Samsung News' App Offers Access to Diverse News Media Sources
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More