Branded back-to-school selfie walls, in-messenger sales tools and social media filters for the Olympics are a few of the ideas that are explored within September 2016 mobile marketing.
A slew of newly released branded apps from Ford, IKEA and the Emirates airline all put a focus on augmented and virtual reality technologies in order to help consumers access more interesting and engaging experiences.
When it came time to reach the audiences attending a music festival, automotive brand Toyota created a Snapchat filter that doubled as a VIP ticket for an exclusive concert experience. This is just one of the many creative ways that brands are making the most of the platform. Recently, there have also been a number of updates to popular social media platforms that give brands the chance to share their stories in new ways. For instance, brands may now create Promoted #Stickers for Twitter users or upload Instagram Stories.
Top 35 Mobile Marketing Ideas in September
35
Revealing Social Media Campaigns
'Wren Kitchens' Shows That Instagram Perfection Isn't Reality
34
Snapshot Adoption Campaigns
Tomba Latas' Adoption Project Uses Snapchat to Introduce Rescues
33
Fashion Icon Emojis
Iris Apfel's Emojis Represent the Fashion Icon's Unique Style
32
Augmented Reality Decor Apps
The Ikea Catalog App Helps You Visualize Your Home Decor Ideas
31
Pixelated Tennis Career Games
'Match Point' Explores Serena Williams' Victorious Tennis History
30
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
29
In-App Handbag Sales
Dior Promoted Its Luxury 'Lady Dior' Bag Exclusively Through WeChat
28
Automotive VR Apps
The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts
27
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
26
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
25
AR Amenity Kits
Emirates Designed an Augmented Reality Amenity Kit That Unlocks Immersive Content
24
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
23
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
22
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
21
Olympic Game Emojis
Twitter has Released All the Emojis to Be Used During the Rio Olympic Games
20
Presidential Messenger Bots
The White House Chatbot is an Updated Way to Contact the President
19
Apartment Rental Chatbots
The 'Trulia' Chatbot Can Now Show Users Apartment Listings for Rent
18
Vertical Video Ads
The 'Flipboard' App Has a New Video Feature for Advertisers
17
Chat-Based Retail Apps
The Lookup App Helps Indian Consumers Chat With Local Businesses
16
360-Degree Olympic Coverage
The BBC Sport 360 App Will Give Viewers a 360-Degree View of the Games
15
Small Business Sales Platforms
Facebook Shop Allows Business to Sell Products Through the Website
14
Olympic Social Filters
Snapchat Debuts New Olympic-Themed Stickers and Filters for the Rio Games
13
Luxury Jeweler Geofilters
The Tiffany Snapchat Account Appeals to Young Consumers
12
Olympic Navigation Chatbots
'Askrio2016' Bot Directs Tourists Through the City to an Olympic Event
11
Banking Messenger Bots
Absa Bank Uses Facebook Messenger to Offer 'ChatBanking'
10
Ephemeral Social Stories
Instagram Stories Let Users Create an Ephemeral Snapchat-Like Story
9
Charity Selfie Apps
The CR7 Selfie App Lets Users Take Selfies with Cristiano Ronaldo for Charity
8
Promoted Social Media Videos
Pinterest is Rolling out a 'Promoted Videos' Feature for Advertisers
7
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
6
Messaging Travel Bots
Skype's New Skyscanner Chat Bot Offers Flight Advice Within the Platform
5
Athletic Swimmer Emojis
The Phelpsmoji Provides Emoticons Exclusive to the Michael Phelps' Life
4
Sporty Social Media Campaigns
Ford's New Snapchat Ad Plays on the Spirit of the Olympic Games
3
Shoppable Recipe Apps
Gordon Ramsay's 'Cook With Me' Lets Users Plan Meals and Grocery Lists
2
Helpful Reminder Bots
The Wonder Bot Can Remind Users of Important Info Via Text Message
1
Satirical Political Bots
The 'BFF Trump' Facebook Bot Reviews Controversial Opinions
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
IRL Dating App Events
Tinder Events Helps Daters Connect in Low-Pressure, In-Person Groups
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
AI-Powered Beauty Discovery Platforms
MyLondonBeauty Debuts Mobile Applications & an AI Assistant
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Efficient Photo-Enhancing Mobile Applications
Leia Inc. Recently Released the Immersity App
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Fintech Mobile Plans
Cash App Launches an Unlimited 5G Phone Service
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
AI-Assisted Messaging
WhatsApp Introduces AI Writing Help and Photo Editing Features
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Curated Martech Directories
Marketing Tools List Helps You Discover Top Marketing Apps and Tools
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Beauty Platform Communications
Fresha is Enhancing Customer Engagement Through Interactive Tech
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
DIY Inspiration Apps
Daily DIY Reminder App Delivers Creative Upcycling Ideas And Reminders
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Relationship Communication Assistants
TouchBase’s Smart Reminders Deepen Connections and Emotions
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Birthday Management Apps
BN Provides Reminders, Gift Suggestions, And Birthday Planning Tools