QR codes are widely considered one of the last effective strategies aimed at increasing consumer engagement across social media platforms, enticing consumers to interact with the brand through the incorporation of unique QR-enabled features.
QR code campaigns are particularly useful in product packaging designs as they encourage continued brand awareness after the consumer has already made the purchase.
Successful recent examples of QR-enabled features include a Budweiser bottle that adds others users on Facebook, a Sephora box that links to product ingredient information as to not interfere with the packaging's sleek aesthetics and Australia Post's 'Video Stamp' campaign, which enables users to add a video message to their snail mail packages through the use of a QR code.
QR code campaigns are particularly popular in Asia, given that the majority of smartphones purchased there already have a QR code reading software pre-installed, which is not possible on the iOS platform.
22 QR Code Package Designs
These Clever Packaging Designs Incorporate Unique QR-Enabled Features:
Rebecca Byers — Mar 31, 2015 — Tech
23
Custom-Designed Shopping Bags
Choose Your Package Can Be Printed with Ads or Nutritional Info
22
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
21
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
20
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
19
Food Freshness Fridge Magnets
This QR Fridge Magnet Keeps Tabs on Your Produce's Quality
18
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
17
Wearable Social Networks
The youWare Collection Offers Efficient Connectivity
16
Fruity Makeup Boxes
Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease
15
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
14
Tech-Savvy Jean Shopping
Hointer Revolutionizes Retail Using Efficient Mobile Shopping
13
Product-Boasting Barcodes
Vanity Barcodes Makes Bland Boxes Brilliant
12
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
11
Artisanal Potato Packages
The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
10
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
9
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
8
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
7
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
6
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
5
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
4
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Scannable Food Pairings
Moore Brothers's QR Code Labels Offer Instant Tasting Notes
1
Medicative Seasoning Merchandizing
The S-Capsule Concept Standardizes Salt Serving
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Digital Age Dinner Makers
The F3D Food Printer Instantly Prepares Meals to Improve Eating Habits
QR Coded Pavilions
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Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Booze Market Infographics
The Alcohol Industry Graph Reveals Tipsy Figures
Honest Beer Ads
Newcastle's Funny Beer Ads Promise 'No Bollocks'
Detailed Peeled Fruit Sculptures (UPDATE)
This Amazing Banana Sculpting Will Drive You Bananas
Non-Committal Tattoo Kits
Makeup Company Sephora Has a New Temporary Body Ink Applicator
Stove Top Tablecloths
The cookCloth Lets You Bring a Bit of Your Kitchen to a Picnic in the Park
Upscale Beer Bottles
Alfaia's Craft Beer Bottles Borrow Traits from Upscale Wine
Contemporary Tech-Driven Structures
The i-City Pavilion Uses QR Codes as its Interior Facade
Wrist-Worn Cooking Companions
TheCHEF Helps You Shop and Delegate to Produce Scrumptious Suppers
Shopping Survey Tablets
Co-operative Food's Smart Shopping Cart Asks Customers for Feedback
Device-Unlocking Wristbands
The Everykey Wearable Password Manager Supplants Passwords and Keys
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
Minimalist Stationery Organizers
Post Point by Sebastian Bergne is Perfect for Papers and Pens
Tiny Window-Washing Bots
The Electrolux Splash Scours Every Inch of Exterior Fenestration
Double-Duty Shopping Bags
The Hangbag Converts into a Practical Hanger
Polished Pink Beauty Captures
This Sephora China Beauty Series Focuses on Pink Makeup
Multi-Screen Tablets
The Claudia Copersito Wallet is an All-in-One Device
Dead Celebrity ID Photos
The Vintage Everyday Iconic Passports Series is Nostalgic
Biodegradable Chip Packaging
The Boulder Canyon Chip Snacks are Sold in Compostable Bags
Kaleidoscopic Cosmetic Campaigns
The Sephora 'Where Beauty Beats' Series is a Bold Neon Makeover
Evolution of Socializing Stats
Fascinating Facts About Facebook Graph Exposes Marketing Tactics
Dapper Beer Cans
Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
Packaged Emotional Fulfillment
The Flow Market Canned Intangible Needs Provide Inner Peace
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
Earthy Produce Merchandizing
Cyclades Packaging Emphasizes the Food's Raw and Natural Qualities
Virtual Denim Fitting
The Rag & Bone JEAN Fit Room Introduces 360 Degree Views
Grossly Branded Vinos
'Urine Therapy' by Tommaso Bovo Makes White Wine Look Unappealing
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
Scan-Coded Chemistry Charts
Artist Yiying Lu Gives the Periodic Table a QR Code Upgrade
Optical Illusion Labels
Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
Cubed Nail Polish Collections
The Formula X for Sephora Collection of Nail Varnish is Neatly Cubed
Hand Model Photography
Head Shots of Hand Models Shines a Light on a Strange Profession
Fruit-Shaped Food Dicers
The Hutzler 571 Banana Slicer Swiftly Cuts Snacks into Bite-Sized Bits
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
Charitable Booze Rebuttal Campaigns
Budwiser Beer Ad Takes a Stand Against Critics During Trial
CEO-Commemorating Postal Stamps
The Iconic Steve Jobs Stamp Celebrates His Legacy and Creativity
Alcoholic Interactive Installations
This Beer Dispensing Device Made Networking More Enjoyable
Recycled Wine Bottle Cups
These Kaleidoscope Colored Glasses Are a Great Way to be Eco-Conscious
Fruity Flash Drives
This Banana USB Stick Features a Scrumptiously Fun Design
Wearable Walking Coaches
The Life Balance-Promoting Arki Posture Corrector is a Smart Wristband
Wearable Smartphone Visors
The Ashkelon Visor's Head-Up Display Uses Your Smartphone
Heart Rate-Tracking Watches
The Basis Band and App is a Convenient Health Monitor
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Glowing Neon Nail Kits
The 'Corrupted Neon' Nail Kit Transforms Colors Under Blacklight
Wholesome Chip Packaging
Svenska LantChips Present Themselves as Earthy, Healthy Chips
Single-Serving Liquor Packaging
These Stack Wines are a Perfect Way to Transport and Taste Vino
Globally Crowdsourced Fonts
Bic's Universal Font Was Created by Thousands of User-Written Letters
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
Burning Violence Ads
The Amnesty International Fan the Flame Campaign is Utterly Powerful
Distracted Driver Simulation Games
'Tweet Chat Like & Drive' Shows Distracted Driving on the Road
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
Playful War Scenario Captures
Artist Slinkachu Gives a Voice to Helpless Children
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
Handyman Bag Branding
Hold on Tools Packaging Turns Implement Purchases into Prized Commodities
Multi-Device Interactive Experiences
Orange's Hello 2014 Uses a Computer and a Phone to Be Seen
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
Multi-Device Soccer Games
Google's Kick with Chrome Virtual Soccer Games Celebrate the World Cup
Motivational Coaster Designs
These DIY Mug Mats Feature Inspirational and Positive Messages
Headphone-Branded Bags
KebecSon Packaging Realistically Represents the Store's Stock
Banana Recreation Tables
The Banana Pool Table is a Quirky Recreational Update
Spherical Soup Stirrers
The Kitchenary Ritaball Blender Takes the Tediousness Out of Cooking
Location-Based Brew Branding
Budweiswer Project 12 Lets Individual Brewers Switch Up the Recipe
Digital Barcode Art Illustrations
Yiying Lu Creates Beautiful Hand-Drawn QR Codes
Convenient Potato Carriers
Black Gold Farms' Red Potato Packaging is Easy to Transport
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
Potato Starch Packaging
Tom's of Maine Explores New Forms of Biodegradable Material
Cannibal Chianti Collections
Silence of the Lambs Wine Pairs Particularly Well with Very Rare Meat
Multimedia Meal Preparation
The Cookscan Records and Replays Recipes for Perfection Every Time
Feminine Hi-Tech Jewelry
The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially
Alcohol Can Illuminators
The Beer Can Track Light by ZAL Creations Brings a Boozy Spin to Decor
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
Paint Chip Cosmetic Collections
Sephora's Cosmetics Feature the Pantone Color of the Year 2014
Football Ad-Previewing Channels
YouTube Ad Blitz Gives Super Bowl Ads Their Own Pre-Game Show
Princess-Inspired Makeup
Sephora's Reigning Beauties Collection Channels Disney Characters
E-Commerce Expansion Charts
The Mobile Online Shopping Market is Growing at an Exponential Rate
Big Wheel Wine Coasters
This Bottle Holder is Perfect For the Car Junkie and the Vino Lover
Bacon Burger Buns
This Burger Substitutes a Traditional Bread Bun for Strips of Bacon
Scannable Corn Fields
The Kraay Family Creates the World's Largest QR Code Using Farm Land
Stove Safety Devices
The SAMAG Uses a Magnetic Field to Reduce the Risk of Cooking Injuries
Snail Mail Beer Campaigns
Heineken Urges People to 'Spark Your Holidays' with Handwritten Notes
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
Pinned Fruit Portraits
The Artist Honey Sweet-station Pieces Are Made with Bananas
Animalistic Paper Towel Ads
These Premier Kitchen Towel Ads Feature Hungry Origami Creatures
Gigantic QR Codes
The Volkswagen Crafter Shows How Much Room There is in its Vehicle
U.S. Ale House Charts
The 'Breweries of the United States Map' Pins Down Lager Locations
Hashtag-Based Search Engines
Hshtags is the New Google Search of Social Media
Alcohol-Saturated Sweets
The DIY Guinness Brownies are Liquored Up
Dracula-Inspired Wines
This Vampire Merlot is Been Made for the Bloodthirsty Connoisseur
Phone-Incarcerating Beer Ads
The 'Amstel Safe' Campaign Gave Beer to Those with Locked Up Phones
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
Technicolor Bathroom Tissues
The Renova Paper Products Will Add Some Color to Your Home This Fall
Food Slot Machine Ads
The 'Foot Slot' Machine Dispenses Random Mayo-Inspired Samples
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
Faux Family Business Booths
The Bluth Banana Stand Appears in London to Market the Shows Return
Customized Card Delivery Apps
Felt App Customizes and Delivers Handwritten Cards via iPad
Collaged Paper Towel Art
Elise Mazac's 'Nunuche' Collages Use Paper Towels as Canvases
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
Perfume Packaged Printer Ink
Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
Modern Mobile Saucepans
The Movpot Has a Built-in Element to Bring Cooking Out of the Kitchen
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
Mobile Phone-Snooping Games
Norton's 'Enjoy Your Privacy' Game Shows Mobile Security Breaches
Paper Towel Newspaper Dispensers
Mexican Newspaper Mas Por Mas Prints Out on Bathroom Paper Towels
Musical Merlot Branding
Piano Wine Packaging Alludes to the Lovely Notes in the Bottle
Remote Control Gloves
This Wearable Remote Control Uses Bluetooth to Interact With Your Phone
Intergalatic 8-Bit Bottle Labels
The Space Invaders Beer Markers Will Defend Against Drink Thieves
Hunky Postage Stamps
The Steamy ‘Tom of Finland’ Stamp Collection Celebrates Queer Culture
Weight-Conscious Vino Cups
The 100 Calorie Wine Glass Gives You The Perfect Portions
Stamped Child-Finding Posters
A Poster Made from 1,000 Stamps Helps to Find Missing Kids in Canada
Affluent Anarchist Ads
A Black Card Magazine Campaign Features Rioters in High-End Couture
Emotion-Detecting Eyeglass Apps
The Fraunhofer Google Glass App Uses Facial Recognition Technology
Heavy Metal Brews
Motorhead Bastards Lager Will Have You Moshing at Backyard BBQS
Maritime Potato Packaging
The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
Tough Paper Towel Ads
These Brawny Ads Have U.S. Soldiers Describe What 'Tough' Means to Them
Steriod-Infused Intoxicants
The BrewDog 'Never Mind the Anabolics' Beer Has Performance Enhancers
Online Fan Feedback Aggegrators
VenueSeen Combines Brands' Social Media Mentions in One Place
DIY Baked Banana Chips
This Simple Vegan Banana Chip Recipe is Sweet and Crispy
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Convient Coffee Cocktails
Get Energized With the New Kahlua Cans-to-Go Bevarages
Furniture Brand Brews
IKEA Beer 'Ol Mork Lager' is Now Available at UK Stores
Bubble-Wrapped Fruit Ads
This Banana Ad by PA Publicidade Showcases the Secure Packaging of Food
Branching Booze Dispensers
Pour Two Different Ways with the Porron Wine Bottle Spout
Cheeky Beverage Indicators
These Wine Identifiers Label How Much More is Needed in Each Glass
Crowdsourced Survey Sites
UserScout Connects and Helps to Refine Marketing Focus Groups
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
Magical Movie Postage
The United States Postal Service Previews Their Harry Potter Stamps Designs
Violent Paper Towel Holders
An Assault Paper Towel Stand May Freak Out First Time Guests
Feel Good Football Pranks
This Tostitos Chips Commercial Surprises Military Veterans
Protective Baseball Sleeves
The Motus Sleeve Protects Baseball Pitchers From Injury