Publicity campaigns are a great advertising strategy, especially when it comes to raising awareness of a product. This tactic tends to involve getting the public, rather than a targeted consumer's, attention in an entertaining way while also somehow integrating the product or service. Depending on where the stunt is staged, however, more specific segments of customers can be reached.
These publicity campaigns are all food-related. This either means the company doing the stunt is in the food industry, or it uses food to appeal to their hungry audience. For example, fashion-focused food trucks use the concept of a food truck to appeal to clothes shoppers. On the other hand, some publicity stunts are very direct with their messaging, such as tiny soda stands and asphalt-cooked meals. Others are using social media to increase engagement, like provocative social campaigns and tweet-fueled rickshaw rides.
29 Food-Related Publicity Campaigns
From Unexpected Drive-Thru Pranks to Poutine-Eating Contests:
Alyson Wyers — Oct 27, 2014 — Marketing
29
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
28
Bacon-Fueled Motorcycles
Hormel Foods Promotes Its Black Label Bacon Line in a Badass Way
27
Fashion-Focused Food Trucks
The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week
26
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
25
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
24
Edible Snowy Publicity Stunts
Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London
23
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
22
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
21
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
20
Unexpected Drive-Thru Pranks
The McDrive Surprise Delivered a Funny April Fool's Prank
19
Visiting Chef Pasta Ads
The Sleepover Chef Spends the Night with New Yorkers and Cooks Them Pasta
18
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
17
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
16
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
15
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
14
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
13
Felon Food Trucks
The Crazy Pyes Foot Truck Celebrates the Orange is the New Black Series
12
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
11
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
10
Tweet-Fueled Rickshaw Rides
Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
9
Bread-Infused Yoga Spoofs
This Video is a Funny Take on Subways' Controversial Chemical in Bread
8
Customer-Attracting WiFi Campaigns
Mcdonalds Uses Funny WiFi Network Names to Attract Customers
7
Music-Playing Fruit Campaigns
Artist 'J.views' Plays Music Using Fruits for This Grocery Store Ad
6
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
5
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
4
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
3
Lava-Based BBQs
Bompas & Parr Creative Studio Cook Steaks with Molten Lava
2
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
1
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
Related Ideas
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Expert-Paired Prague Food Tours
Prague Foodie's Team of Experts Spotlight Local Food & Attractions
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
QSR Game Shows
'Rule the Drive-Thru' Was Filmed in an Actual Drive-Thru Lane
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes