Newspapers, magazines and flyers may be dying forms of communication and advertising, but these examples of engaging marketing show them being revitalized with help from technology.
Despite looking like normal prints, examples like Beck's Playable Posters and the record cover for DJ QBert's Extraterrestria trigger sounds when prompted by touch. Similarly, other actions can be offset, such as C&A's magazine ad that features a real Facebook like button, or Wired's ad for the Motorola Moto X, which actually changes color when different buttons are pressed. Appealing to more than a consumer's sense of sight and touch, getting multiple senses to be involved at once through print advertising creates a novel experience that's also much more memorable.
25 Interactive Print Marketing Examples
From Content-Sharing Coffee Cups to Animated Obituary Ads:
Laura McQuarrie — Mar 31, 2015 — Marketing
25
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
24
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
23
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
22
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
21
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
20
Touch-Worthy News App Ads
The Veja for iPad Campaign Promotes Very Tangible Tablet Events
19
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
18
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
17
Augmented Reality Romance Apps
Starbucks Valentine's Day Cup Magic Helps You Spread the Love
16
Interactive Shopping Tomes
The 2013 IKEA Catalog App Offers a Unique Buying Experience
15
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
14
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
13
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
12
Noisy Interactive Posters
Saxsofunny Promotion Uses Themed Tactile Print Ads
11
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
10
Lamp-Converting Posters
The Lladro Lighting Ad Campaign Transforms into a Practical Light Source
9
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
8
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
7
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
6
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
5
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
4
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
3
Currency-Augmenting Apps
KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
2
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
1
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Expressive Smart Home Displays
The 'Smart Pad' Concept by Kai Xia Has a Comical Personality
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
3D Fashion-Printing Technologies
'3DFashion' From Stratasys is Direct-to-Textile and Full-Color
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
3D-Printed E Ink Typewriters
Vincente Cruz Designs the Tapico Typer with a Minimal Look
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Freestyle Desktop Printers
The Conceptual 'DUAL' Printer Device by Joonyeol Bae is Handheld
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
E-Ink Digital Wall Displays
Chester Chen Designs the Fusion to Maximize Productivity
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Sticky Note Printers
Mangoslab's Nemonic Gen 2 Brings Memo Making to a New Generation
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Power-Free Retail Displays
The Philips Tableaux 5150I Uses E Ink Spectra 6 Technology
AI Shirt Design Studios
BlueCotton's AI-Powered Design Studio Uses Text-to-Image Generation
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Digital Glass Design Breakthroughs
Researchers at MIT Media Lab Annouced 'G3DP 2' Glass Printing
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Offline Newspaper Publications
County Highway Revives Print Culture
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Chromatic E-Ink Marketing Posters
The Sharp ePosters Use E Ink Gallery Plus ACeP Technology
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Water-Saving Textile Printers
TRUE BLUE TEXTILE Highlights Kyocera's FOREARTH Printer
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Retro Phone-Inspired Label Makers
102 Design Lab Presents the Vintage Phone Labeling Machine
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Written-to-Digital To-Do Lists
Papper Let's Users Scan and Digitize Handwritten Notes and Lists
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Interactive Mapping Solutions
Mapplic Turns Static Images Into Engaging Maps
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Double-Sided Photo Printers
Epson Introduces the MiniLab Photo Printer with Double-Sided Printing
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic