From in-store sneaker creators to smiling payment systems, the October 2017 retail trends demonstrate that brands are making a major push to personalize the in-store shopping experience.
One way in which brands are making their stores a destination for consumers is by offering hands-on experiences that cannot be enjoyed online. For instance, Nike unveiled a new in-store sneaker creation tool called the Nike Makers Experience that allows consumers to make custom footwear on the spot. A similar example is Muji's Aroma Bar, which was staffed with experts who helped customers put together the perfect fragrance for their home.
However, this personalized experience isn't just limited to the products consumers are buying, but also the way that they are buying them. One perfect example of this phenomenon highlighted by the October 2017 retail trends is the case of KFC China's Smile to Pay system, which uses facial recognition software to process each customer's payment.
Top 25 Retail Ideas in October
From In-Store Sneaker Creators to Smiling Payment Systems:
Katherine Pendrill — Oct 28, 2017 — Business
25
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
24
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
23
Pure Beauty Boutiques
'The Detox Market' Sells All-Natural Health, Wellness, and Beauty Products
22
Shopper-Friendly Retail Stores
This Target Store Design Reimagines the Shopper Experience
21
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
20
Pop-Up Shop Carts
The Poundshop Cart Can Be Used in Lieu of Store Space
19
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
18
Digitized In-Store Experiences
Nordstrom's 'Reserve Online and Try in Store' Service Has Expanded
17
Zero-Packaging Grocery Stores
The Zero Waste Shop Makes You Bring Your Own Food Containers
16
Spooky Retailer Pop-Ups
The Macy's Herald Square Activation Featured Halloween-Themed Decor
15
Sustainable Denim Pop-Ups
'The Denim Counter' Will Sell Everlane's New Denim Collection
14
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
13
Organic Big Box Eateries
Walmart Has Partnered with Grown Restaurant to Open a New Location
12
Diverse Donut Shops
The Donut Monster Brand is Looking to Expand to Brick and Mortar
11
Co-Curated Designer Boutiques
The Adidas X Concepts Store is Now Open in Boston
10
Labor-Minimizing Concept Stores
'Simply Goodwill' Offers Shoppers a More Traditional Approach
9
eCommerce Grocer Acquisitions
Amazon's Acquisition of Whole Foods Has Already Seen Big Results
8
Retail Store Apartments
John Lewis Invites Consumers to Temporararily Live In Its In-Store Spaces
7
Downscaled Designer Retailers
Nordstrom Local is a New Store By the Nordstrom Brand
6
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
5
Artist-Run Interfaith Pop-Ups
Miranda July is Opening a Secondhand Shop in Selfridges
4
Toronto Beauty Brand Pop-Ups
This Limited-Time Glossier Pop-Up Will Be in the West Queen West Area
3
Smiling Payment Systems
Alipay Uses Smile to Pay to Let KFC China Customers Pay With Smiles
2
In-Store Concert Spaces
Selfridges' 'Music Matters' Turns the Retail Space Into a Music Venue
1
Accessible Discount Store Formats
Myer's Announces a New Floor Plan to Cater to Bargain Shoppers
Related Ideas
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Pop-Up Recovery Shops
Nike’s Soup Shop in China Redefines Comfort Post-Run Experiences
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
AI Beauty Shopping Apps
Amorepacific Introduces a ChatGPT-Based Shopping App
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Autonomous Smart Store Installations
VenHub Global and Circa Introduced the VenHub Smart Store
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Inflight K-Beauty Retail
EasyJet Launches an Exclusive Korean Skincare Box Onboard
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Flagship Value Fashion
Primark expands affordable fashion with a major Manhattan flagship store
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Gen Z Concept Stores
UO Insiders Insights Informed the UO x Glendale Store Experience
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
AI-First Shopping Experiences
Walmart and OpenAI are Partnering to Simplify Purchases
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Beauty Retail Delivery Partnerships
Ulta Beauty Has Added 1500 Stores to the Uber Eats Marketplace
shop-in-shop streetwear installations
U Urban Outfitters debuts the Vans 'On Rotation' experience
AI Retail Concierge Systems
Puma’s In-Store AI Assistant Offers Multilingual Product Guidance
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
DTC Physical Retail Expansions
Povison Opens Its First Permanent Store in Los Angeles
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Compact IKEA Retail Spaces
IKEA Launches Smaller Stores Focused on Quick Visits and Essentials
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Consumer-Driven Grocery Stores
The Waitrose Home of Food Lovers Concept Store is in Newbury
Hyper-Personalized Beauty Destinations
LANEIGE seoul Shares AI-Based, Customized Experiences
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Residential-Inspired Beauty Stores
The Tom Ford Beauty Brand Opens in the SoHo District
Hypermarket Sleepover Experiences
Carrefour's CarreNight Invites Customers to Stay the Night
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
AI-Powered Shopping Tools
Target Partners with ChatGPT to Highlight New AI Shopping Capabilities
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Milk-Themed Mall Exhibits
The Care Corner by Milk Pop-Up is Coming to Yorkdale in November
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
AI Checkout Kiosks
Retailers Embrace AI Vision To Speed Self-Checkout Lines
Mobile Retail Terminals
Toshiba Launches the TCx M7 for Flexible In-Store Checkout
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
In-Store Return Kiosks
Save Mart And Amazon Simplify Box Free In Store Returns
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Hyper-Realistic Premium Eyewear Stores
Gentle Monster Opens its First Canadian Flagship in Toronto
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Immersive Tech Retail Experiences
The Latest Xiaomi Store in London Showcases Tech and Lifestyle
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Content-First Shopping Experiences
Gopuff and SpaceXAI Launched Go, a Personal Shopping Genius
Rewarding Retailer Subscription Services
Ocado Retail Smart Pass Rewards Has Exclusive Offers
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
AI-Powered Discovery Commerce
Shopen AI Personalizes Product Discovery and Deal Finding
Retail Design Landmarks
D14.2 Concept Store in Oslo Rethinks the Shopping Experience
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
AI-Powered Fashion Consultants
Meadowhall's Style Suite Provides Free, Fast, Custom Color Analysis
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
AI Bespoke Beauty Labs
Amorepacific’s Flagship Creates Personalized Cosmetics On-Site
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
AI Store Assistants
xPilot Helps Retailers Make Proactive Moves with Digital Twin Technology
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
South Korean Monotone Shop-In-Shops
juun.j Debuted a Shop-In-Shop at The Hyundai Seoul
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Future-Facing Food Retailer Ranges
The Ocado Future of Food Edit Aisle Spotlights Modern Varieties
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Charitable Holiday Retail Programs
Meijer Distributes Financial Gifts to Shoppers and Employees
Healthcare Apparel Retail Concepts
Kindthread Opens an Omnichannel Scrub Store
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Store-In-Store Fandom Retail
DICK'S and Lids Create Dedicated Fan Destinations Across U.S. Stores
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Discovery-Led Beauty Zones
Watsons Launches BeautyVerse And Jubilee Wellness Corners