Nordstrom is a designer department store that tends to be around 140,000 square feet in size, but the brand is opening a much smaller location in West Hollywood, California, called Nordstrom Local.
The new store design sees the brand doing a complete 180 in what it offers, with the store layout itself being only 3,000 square feet in size. In addition, it will not sell any clothes but instead will have various services like personal stylists, a bar, manicures, and in-store pick ups for online orders. The Nordstrom Local will also have eight dressing rooms in which shoppers are able to try on clothes and accessories that the personal stylists will have retrieved from Nordstrom locations, or through the brand's website.
Though visitors cannot purchase clothing or accessories from this new retail concept, they will be able to interact with the brand in a way that is more engaging and experiential than its more traditional counterparts.
What's Driving This Trend
- Downsized Designer Retail
- Retail brands are shifting to smaller scale pop-up stores to offer unique shopping experiences.
- Service-oriented Retail
- Retailers are adding services to their offerings to create more engaging customer experiences.
- Hybrid Retail Spaces
- Retailers are creating hybrid spaces that combine services and virtual storefronts to cater to different customer needs.
Who This Affects Most
- Fashion Retail
- Fashion retailers are testing new store formats to meet the changing demands of consumers and create unique brand experiences.
- Beauty and Personal Care
- Beauty and personal care retailers are adding new services to their stores to enhance the customer experience and create more customer loyalty.
- E-commerce
- E-commerce businesses are finding innovative ways to combine digital and physical services to better meet the needs of their customers.
