As a means to get more consumers on board with its product, service or message, companies are thinking up innovative ways to make its name stick -- this being something that stays constant in this collective of October 2016 interactive ideas.
In a partnership with the Miami Ad School, Toronto Public Health launched a competition to design a new condom wrapper between current students and recent grads. With the grand prize being either a paid scholarship or $9,000 in courses, those hoping to further their careers in advertising and design were granted a great opportunity.
In another effort that's included in these October 2016 interactive ideas, newspaper Peru 21 worked with ad agency McCann Lima to transform its front and back pages to function as signs. Used to protest for women's rights and bring more exposure to issues regarding violence against women, the signs were made for the country's first major rally of its kind.
Top 45 Interactive Trends in October
From Motion-Tracking Billboards to Digital Dialogue Contests:
Riley von Niessen — Oct 29, 2016 — Marketing
43
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram
42
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
41
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
40
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
39
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
38
Perfumed Mirror Mazes
This Maze Created by Es Devlin Functions as an Interactive Art Piece
37
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
36
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
35
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
34
O2O Jewelry Campaigns
The Fall/Winter Pandora Jewelry Pieces are Being Promoted with Tumblr
33
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
32
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
31
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
30
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
29
Commemorative Toy-Building Promotions
This In-Store Promotion Celebrates National Teddy Bear Day
28
Carousel-Themed Beauty Exhibits
Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
27
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
26
Alternative Arcade Architecture Websites
BIG's Interactive Website Lets You Play the Arkanoid Game
25
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
24
Video Game Dialogue Contests
BioWare's Contest Gives Fans the Chance Voices the New 'Mass Effect'
23
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
22
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
21
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
20
Opinionated Whisky Campaigns
Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery
19
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
18
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
17
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
16
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
15
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
14
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
13
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
12
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
11
Fast-Forwarding Browser Extensions
This Mini Cooper Internet Browser Extension Speeds Up Videos
10
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
9
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
8
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
7
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
6
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
5
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
4
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
3
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
2
Stadium Restoration Projects
Heineken is Campaigning to Revive Miami Marine Stadium
1
Pirate-Themed Seafood Giveaways
This Chain is Rewarding Those Who Talk Like Pirates with Free Fish
Related Ideas
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Immersive Grid Campaigns
Madonna Confessions II Campaign Transforms Grindr into a Global Rollout
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Digital Displays
Intellino Signamic Unites a Brand's Online and Physical Presence
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Playful Interactive Donut Contests
Tim Hortons Debuts the Battle of the Donuts in Canada
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Helicopter-Towed Digital Screens
HELI-D and NINJA GAIDEN 4 Set a Guinness World Record
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Digital Focus Tools
Impulse Buddy Introduces Social Accountability For App Usage Control
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform