As a means to get more consumers on board with its product, service or message, companies are thinking up innovative ways to make its name stick -- this being something that stays constant in this collective of October 2016 interactive ideas.
In a partnership with the Miami Ad School, Toronto Public Health launched a competition to design a new condom wrapper between current students and recent grads. With the grand prize being either a paid scholarship or $9,000 in courses, those hoping to further their careers in advertising and design were granted a great opportunity.
In another effort that's included in these October 2016 interactive ideas, newspaper Peru 21 worked with ad agency McCann Lima to transform its front and back pages to function as signs. Used to protest for women's rights and bring more exposure to issues regarding violence against women, the signs were made for the country's first major rally of its kind.
Top 45 Interactive Trends in October
From Motion-Tracking Billboards to Digital Dialogue Contests:
Riley von Niessen — Oct 29, 2016 — Marketing
43
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram
42
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
41
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
40
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
39
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
38
Perfumed Mirror Mazes
This Maze Created by Es Devlin Functions as an Interactive Art Piece
37
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
36
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
35
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
34
O2O Jewelry Campaigns
The Fall/Winter Pandora Jewelry Pieces are Being Promoted with Tumblr
33
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
32
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
31
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
30
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
29
Commemorative Toy-Building Promotions
This In-Store Promotion Celebrates National Teddy Bear Day
28
Carousel-Themed Beauty Exhibits
Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
27
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
26
Alternative Arcade Architecture Websites
BIG's Interactive Website Lets You Play the Arkanoid Game
25
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
24
Video Game Dialogue Contests
BioWare's Contest Gives Fans the Chance Voices the New 'Mass Effect'
23
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
22
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
21
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
20
Opinionated Whisky Campaigns
Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery
19
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
18
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
17
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
16
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
15
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
14
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
13
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
12
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
11
Fast-Forwarding Browser Extensions
This Mini Cooper Internet Browser Extension Speeds Up Videos
10
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
9
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
8
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
7
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
6
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
5
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
4
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
3
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
2
Stadium Restoration Projects
Heineken is Campaigning to Revive Miami Marine Stadium
1
Pirate-Themed Seafood Giveaways
This Chain is Rewarding Those Who Talk Like Pirates with Free Fish
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Interactive Video Mapping Experiences
Istituto Europeo di Design Presents Denoise at Alcova Miami
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Clinical Programs Management Platforms
WebMD Ignite Launches the HealthHub Interactive Service
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes