Mascot marketing is a trick that has been used for decades. From the Marlboro man to Trix the Rabbit, brands that use mascot marketing usually create quite the lasting impression among consumers.
This familiarity is why the mascot still lives and thrives in today's world. From the Old Spice guy to the Twitter Fail Whale, mascot marketing is as alive now as ever.
Implications - In a society so image-driven, mascot advertising is crucial to a company's commercialism. Consumers live fast-paced lives and now have the ability to skip television commercial spots, meaning that slogans and oral-driven advertisements have less impact. If industries implement mascot-driven advertisements into their marketing strategies, they can reach their visual audience quickly and boldly.
21 Mascot Marketing Campaigns
21
Football Fashion Crimes
Sondra Fortunato, ‘Miss Big Blue', Asked to Cover Up At Games
20
Humanized Fast Food Icons
Scotty Trigg Tells Ronald McDonald's Secrets in 'Behind the Burger'
19
Creative Craft Packaging
Burger Kings ‘Create Your Own King' Packaging is Fun Fastfood
18
Abrupt Bear Outbursts
The "Never Say No to Panda" Campaign is Uproariously Funny
17
Birthday Suit Ad Spoofs
The Sun Page 3 Old Spice Parody Celebrates 40 Years of Fantasy
16
Social Media Caps
The 'Twitter is Over Capacity' Hat Makes the 'Fail Whale' Fashionable
15
Fast Food Restaurant Bars
Burger King Bar Opens in South Beach in Miami, Florida (UPDATE)
14
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
13
Mascot Phone Commercials
Samsung Pixon ‘Life Does Not Wait'
12
Linebacker Hygiene Commercials
The Ray Lewis Old Spice ‘Swagger' Ad Makes a Sudsy Spla
11
Boozing Robot Mascots
The Svedka Vodka Ad Features a Super Curvy Fembot
10
Twitter-Inspired Accessories
The Keecies Fine Leather Collection Channels Birds and Pigs
9
Recalable Random
The Old Spice Deodorant Ad Offers Some Fresh Humor
8
Christmas Fitness Mascots
Santas Getting Sporty
7
Social Media Plushies
Toy Company Crefun Makes a Stuffed Plush Twitter Bird and Other Toys
6
Muppetized Ads
The Hilarious Sesame Street 'Old Spice' Commercial
5
Fast Food Linens
The Burger King Breakfast Pillow Lets You Literally Wake Up With "The King"
4
Mc Nuts
Rapping Squirrel Promotes Cumbria
3
Viral Adman Proposals
The Old Spice Proposal Video is a Hilariously Romantic Sentiment
2
Giant Plush Activists
The 'Treeless Squirrel' Fights for the Environment
1
Tourism-Boosting Mascots
Fun Characters Created to Augment Regional Development
Related Ideas
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Bunny-Inspired Lifestyle Accessories
Starbucks Launches a New Collection Inspired by Miffy
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Temporary Tooth Tattoos
Hismile's SmileStika Enhances Teeth with a Touch of Whimsy
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Bunny-Shaped Marshmallow Cereals
Trix with Marshmallows is Suited for Breakfast or Snack Time
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Restaurant Mascot-Themed Collectibles
Funko Released a Retro Chuck E. Cheese 1st Edition Funko Pop
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Cartoon-Shaped Pastas
Kraft Mac & Cheese Revives SpongeBob SquarePants Shapes Amidst Fan Demand
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Monochromatic Mascot-Themed Collections
UNDERCOVER and BOUNTY HUNTER Release a New Capsule
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Cartoon-Inspired Sneaker Collections
Puma Launches Spongebob Squarepants-Themed Sneaker Collection
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Business Slogan Generators
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