Nestlé-owned chocolate brand KitKat has extended its partnership with Riot Games for League of Legends’ '2023 EMEA Masters.' The renewed partnership will see KitKat continue to be a main partner for the EMEA Masters Spring and Summer tournaments. This means that KitKat will continue to operate as the main partner of the EMEA Masters Spring and Summer tournaments.
The partnership will help KitKat reach a wider audience and promote its brand to gamers across Europe, the Middle East, and Africa. The partnership is also expected to help Riot Games grow its audience in these regions, as well as increase engagement with existing fans. Overall, the partnership between KitKat and EMEA Masters is a great example of how brands can work together to reach new audiences and promote their products in innovative ways.
Image Credit: Riot Games, KitKat
What's Driving This Trend
- Esports Partnerships
- Brands can form partnerships with esports events and gaming platforms to reach a wider audience and promote their products.
- Brand Sponsorship
- Brands can sponsor esports events to enhance brand awareness and reach younger audiences.
- Gaming Brand Collaborations
- Collaborating with gaming brands to jointly organise events, team up for marketing campaigns can offer significant opportunities for companies to reach a new audience.
Who This Affects Most
- Food and Beverage
- Food and beverage brands can partner with esports events to promote their products and increase brand recognition among younger audiences.
- Esports
- Esports events can form partnerships with non-endemic brands to generate new sources of revenue and reach new audiences.
- Gaming
- Gaming brands can collaborate with others to create joint events and marketing campaigns to expand their reach and offer fresh experiences for their audiences.
