Sesame Street writers know how to keep their material fresh. Taking inspiration from Old Spice’s “Smell Like A Man” viral ad campaign, Street resident Grover is featured in a spoof ad smelling like a monster.
This Sesame Street Old Spice commercial is the latest example of kid TV catering to parents as well as tots.
Implications - Parodies have always served as a hilarious source of enjoyment for consumers, with the digital age making parodies more prevalent than ever. This may be due to the ease of sharing in today's society, making it easy to share the news that is being parodied as well as the parody itself. Ultimately, consumers appreciate content that is familiar, but fresh.