Christmas Fitness Mascots

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Santas Getting Sporty

— November 19, 2008 — Lifestyle
Santa has to keep his jollu body fit with all those presents he needs to deliver, right children?

Here are ten of the best fit Santas, a bizarre visual to associate with a fat old guy with a beard, I know. But there are so many shots of him swimming or jogging, I could not walk away from this one. If you ever wanted to swap your traditional Santa fur for a wetsuit or spandex, what more inspiration do you need?

And what a brilliant photo stunt - swimming and jogging Santas!

2,200 Santas participating in the traditional 1.5 kilometer Great Scottish Santa Run.

The second Santa is a bit too close to zentai Santa, even for me - he also looks like a power ranger. Why he is dressed in such a spandex-tastic outfit is not explained.

Credits: blogger | Stonnington | flickr | flickr | discover

Trend Themes

  1. Fitness Santas — Opportunity for fitness apparel and equipment companies to target the Santa market and create specialized products for active Santas.
  2. Swimming Santas — Potential for event organizers to create swimming events for Santas and capitalize on the trend of swimming Santas.
  3. Jogging Santas — Opportunity for fitness trainers and running gear companies to cater to the growing trend of jogging Santas and offer specialized training programs and jogging accessories.

Industry Implications

  1. Fitness Apparel — Disruptive innovation opportunity to create fitness apparel lines specifically designed for Santas and capitalize on the growing trend of fit Santas.
  2. Event Planning — Opportunity for event planning companies to organize Santa-themed swimming and jogging events and provide unique experiences for participants.
  3. Fitness Training — Disruption potential for fitness trainers to develop specialized training programs for Santas who want to stay fit and active during the holiday season.
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