I believe this Old Spice Deodorant ad was a Super Bowl spot which would explain its rather unconventional humor. Not often do you get to see random-style comedy in commercials so it's always a real treat when one features off-the-wall comedy.
There are some commercials that have a brilliant plot line but 30 seconds later you can't remember the product advertised. With the Old Spice Deodorant ad, however, you'll be able to laugh your ass off and still recall that it was pitching an Old Spice bath product.
The Old Spice Deodorant Ad gets a gold medal for effective marketing.