Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Football Fashion Crimes

Sondra Fortunato, ‘Miss Big Blue', Asked to Cover Up At Games

— December 16, 2008 — Unique
Sondra Fortunato, or ‘Miss Big Blue’, committed a horrendous fashion crime on Sunday, wearing an outfit so ghastly, security detained her “where all the alcoholics and drunks and people ejected from the stadium stay.”

Essentially, Sondra Fortunato, the unofficial mascot of the New York Giants, is being asked to dress less sexy and make the switch from the skimpy attire she’s worn to games over the last 30 years to something more age appropriate.

Last Sunday, Sondra “arrived at the Meadowlands in a tiara, fishnets, a Santa outfit, a bathing-suit bottom and high-heeled boots.” She insists, “Nothing was showing, you couldn’t even see my underwear. I don’t flash!” She then went on to compare herself to Madonna after being asked to dress like a regular person and wear a sweater.

The final straw was when she brought in a suitcase filled with Christmas gifts and two 11x17 signs. Sondra Fortunato had already been arrested once in 2006 for carrying signs into the stadium, so she was quite familiar with the rules.
Trend Themes
1. Age-appropriate Dressing - The trend of encouraging age-appropriate dressing in unofficial mascots and brand ambassadors is an opportunity for disruptive innovation in fashion design and styling.
2. Body-positive Mascotry - The trend of body-positivity and inclusivity in mascotry can lead to opportunities in creating unique and diverse brand representations that cater to niche audiences.
3. Mascots as Social Media Influencers - The trend of using mascots as social media influencers and marketing tools presents an opportunity for creating original content that drives brand engagement and promotion.
Industry Implications
1. Fashion Design - The fashion industry can take on the challenge of creating age-appropriate designs for mascots and brand ambassadors without compromising on style and visual identity.
2. Entertainment and Sports - In industries like entertainment and sports, innovative mascot designs and costumes can create engaging brand experiences and keep fans hooked.
3. Advertising and Marketing - The advertising and marketing industry can leverage the trend of mascots as social media influencers to increase brand awareness and sales through creative and engaging campaigns.
4.3
Score
Popularity
Activity
Freshness