These March 2017 interactive trends feature an interesting array of marketing campaigns that aim to involve consumers in new and exciting ways.
One campaign that especially stands out comes from Vans, which is holding a 'Custom Culture' program that challenges high school students throughout the United States to create their own artful designs. The winner of the contest will receive a prize of $75,000 USD, which goes towards the art program in the school they attend. In addition, students who send in their designs will have their work featured on the brand's Instagram page, and the top 50 entries will have their submissions voted on by the public.
Also spotlighted is the wedding-focused fitness pop-up that was run by Healthspan, a UK-based vitamin and health-supplement brand. The pop-up is specifically focused on couples who are looking to shape up in time for their big day, and helps them to create clear goals for themselves within a specific time frame.
Top 30 Interactive Trends in March
From Edible Emoji Fragrance Promos to AR Documentary Apps:
Riley von Niessen — Mar 24, 2018 — Marketing
30
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
29
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
28
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
27
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
26
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
25
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
24
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
23
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
22
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
21
Vengeful Valentine's Day Specials
Hooters' Shred You Ex Event Rewards Jilted Lovers with Free Food
20
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
19
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
18
AR Documentary Apps
BBC's Civilisations Series is Paired with the Interactive Civilisations AR App
17
Immersive Furniture Stores
Roman and Williams Guild Combines with a Restaurant to Sell Furnishings
16
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
15
Business-Focused Video Games
The American Mall Game Focuses on the Death of Shopping Centers
14
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
13
Senior Tattoo Parlors
Coca-Cola and Professor Green are Offering Free Tattoos for People Over 70
12
Drinkable Cocktail Flavor Bombs
Patrón's New Cocktail Fizzers Celebrate National Margarita Day
11
Live-Action Evasion Games
Endemol Shine UK Recreated Its Channel 4 'Hunted' Show as an Experience
10
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
9
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
8
AR Wartime Collectibles
The Royal British Legion's AR Campaign Connects Young Audiences to History
7
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
6
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
5
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
4
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
3
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
2
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
1
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Colorful Gummy-Themed Shoes
Vans and Haribo Collaborate on a Series of Candy-Themed Shoes
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Bright Nostalgic Playful Fashion
ERL Launches its New Vibrant Capsule During Paris Fashion Week
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Gummy Candy-Inspired Footwear Series
Vans Brings a Playful Element with the Haribo Collection
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
AR-Powered Cereal Games
The Lucky Charms Journey to the Magic Gems Game is Immersive
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Esports Merchandise Capsules
PlayVS Partners with Emerge Apparel on a New Apparel Collection
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
LA-Celebratory Footwear Series
Vans Unveils a New Love-Filled Collection of Classic Footwear
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day