These March 2017 interactive trends feature an interesting array of marketing campaigns that aim to involve consumers in new and exciting ways.
One campaign that especially stands out comes from Vans, which is holding a 'Custom Culture' program that challenges high school students throughout the United States to create their own artful designs. The winner of the contest will receive a prize of $75,000 USD, which goes towards the art program in the school they attend. In addition, students who send in their designs will have their work featured on the brand's Instagram page, and the top 50 entries will have their submissions voted on by the public.
Also spotlighted is the wedding-focused fitness pop-up that was run by Healthspan, a UK-based vitamin and health-supplement brand. The pop-up is specifically focused on couples who are looking to shape up in time for their big day, and helps them to create clear goals for themselves within a specific time frame.
Top 30 Interactive Trends in March
From Edible Emoji Fragrance Promos to AR Documentary Apps:
Riley von Niessen — Mar 24, 2018 — Marketing
30
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
29
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
28
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
27
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
26
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
25
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
24
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
23
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
22
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
21
Vengeful Valentine's Day Specials
Hooters' Shred You Ex Event Rewards Jilted Lovers with Free Food
20
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
19
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
18
AR Documentary Apps
BBC's Civilisations Series is Paired with the Interactive Civilisations AR App
17
Immersive Furniture Stores
Roman and Williams Guild Combines with a Restaurant to Sell Furnishings
16
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
15
Business-Focused Video Games
The American Mall Game Focuses on the Death of Shopping Centers
14
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
13
Senior Tattoo Parlors
Coca-Cola and Professor Green are Offering Free Tattoos for People Over 70
12
Drinkable Cocktail Flavor Bombs
Patrón's New Cocktail Fizzers Celebrate National Margarita Day
11
Live-Action Evasion Games
Endemol Shine UK Recreated Its Channel 4 'Hunted' Show as an Experience
10
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
9
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
8
AR Wartime Collectibles
The Royal British Legion's AR Campaign Connects Young Audiences to History
7
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
6
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
5
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
4
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
3
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
2
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
1
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
Related Ideas
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Ice Cream Beauty Pop-Ups
MERIT x Ruru Baked Hosted a Thematic Ice Cream Activation in Toronto
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Playful Tech Accessory Events
CASETiFY Hosted an Event for Takashi Murakami’s FLOWERS Bloom
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
AI Notetaking Activations
Goodnotes x YMC Launched a Campus Tour Across the U.S.
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Value-Affirmed Fashion Campaigns
The Primark Iconic Value Campaign is Launching for Back-to-School
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
Immersive Art Travel Programs
Marriott launches artist residency stays
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes