These March 2017 interactive trends feature an interesting array of marketing campaigns that aim to involve consumers in new and exciting ways.
One campaign that especially stands out comes from Vans, which is holding a 'Custom Culture' program that challenges high school students throughout the United States to create their own artful designs. The winner of the contest will receive a prize of $75,000 USD, which goes towards the art program in the school they attend. In addition, students who send in their designs will have their work featured on the brand's Instagram page, and the top 50 entries will have their submissions voted on by the public.
Also spotlighted is the wedding-focused fitness pop-up that was run by Healthspan, a UK-based vitamin and health-supplement brand. The pop-up is specifically focused on couples who are looking to shape up in time for their big day, and helps them to create clear goals for themselves within a specific time frame.
Top 30 Interactive Trends in March
From Edible Emoji Fragrance Promos to AR Documentary Apps:
Riley von Niessen — Mar 24, 2018 — Marketing
30
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
29
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
28
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
27
Youth Sneaker Design Contests
Vans Custom Culture Challenges High Schools to Re-Imagine the Shoes
26
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
25
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
24
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
23
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
22
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
21
Vengeful Valentine's Day Specials
Hooters' Shred You Ex Event Rewards Jilted Lovers with Free Food
20
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
19
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
18
AR Documentary Apps
BBC's Civilisations Series is Paired with the Interactive Civilisations AR App
17
Immersive Furniture Stores
Roman and Williams Guild Combines with a Restaurant to Sell Furnishings
16
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
15
Business-Focused Video Games
The American Mall Game Focuses on the Death of Shopping Centers
14
Matchmaking Pizza Bots
Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines
13
Senior Tattoo Parlors
Coca-Cola and Professor Green are Offering Free Tattoos for People Over 70
12
Drinkable Cocktail Flavor Bombs
Patrón's New Cocktail Fizzers Celebrate National Margarita Day
11
Live-Action Evasion Games
Endemol Shine UK Recreated Its Channel 4 'Hunted' Show as an Experience
10
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
9
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
8
AR Wartime Collectibles
The Royal British Legion's AR Campaign Connects Young Audiences to History
7
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
6
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
5
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
4
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
3
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
2
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
1
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
Related Ideas
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Korean Skincare Celebrations
Innisfree Canada Launches Matcha Mart Pop-Up In Toronto
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Playful Tech Accessory Events
CASETiFY Hosted an Event for Takashi Murakami’s FLOWERS Bloom
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Asian Heritage-Rooted Collabs
Sundae School X uka Unveil Limited-Edition Products and a Pop-Up
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Interactive Emoji Grids
One Million Emojis Lets You Choose and Lock Emojis in Real-Time
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Immersive Art Travel Programs
Marriott launches artist residency stays
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Emoji Party Games
Speedmoji Turns Emoji Texting Into A Fast-Paced Group Game For All
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes