If you take a look at most styles of modern male imagery, you can almost smell the testosterone. Getting to men has changed a lot over the years, but a slightly restricted, subtle approach remains apparent.
"Be a man" is a term that gets thrown around a lot. As simple as the term is it often comes down to that with most aspects of male branding. In many ways, male imagery has become more similar to feminine branding over time, but there are still approaches that push an exaggerated, hyper-masculine take.
All it needs after that is either a rough or slick package (depending on the man) and some confrontational marketing and it’s ready to sell. Bonus points if the name of the brand or product is also funny like Mandles for man candles.
56 Examples of Macho Branding
These Masculine Branding Styles Spread the Testosterone Around:
Michael Baxter — Mar 11, 2014 — Marketing
60
Manly Motif Wall Decals
Mustache Wall Murals from PIXERS Add Masculinity to Your Interior
59
Men-Targeted Smartphones
The Mann A18 is Designed with the Macho Outdoorsman in Mind
58
Macho Car-Inspired Strollers
The Skoda vRS Mega Man-Pram is Designed for the Car Enthusiast Dad
57
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
56
Modern Chivalry Manuals
The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company
55
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
54
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
53
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
52
Whiskered Baby Accessories
The Mustache Pacifiers Will Bring a Gentlemanly Look to Your Infant
51
Manly Vegetarian Packaging
BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
50
Toolbox Desk Lights
Aaron Jarry's Air Tool Lamps Are Contemporary and Manly
49
Manly Purple-Toned Timepieces
Asprey Teams up with BWD to Create a Customized Watch
48
Cowboy-Inspired Baby Carriers
The 'Baby Hjölster' Holds Your Child Western Style
47
Manly Military Timepieces
The Rolex Projext X Stealth Watch Series is Inspired by the SBS
46
Swat Style BBQ Aprons
The Tactical BBQ Apron Would Make a Great Father's Day Gift
45
Manly Meaty Recipes
The Esquire's Eat Like a Man Cookbook is Full of Testosterone
44
Manly Patterned Onesies
The Mustache Onesie is Ideal for Cold Winter Nights
43
Upcycled Billiard Tea Lights
The Pool Ball Candle Holder Puts a Manly Spin on a Romantic Night
42
Railway-Inspired Lager Packaging
The Farnham Ale & Lager Brewery's Branding is Positively Macho
41
Ammo Box Speakers
The A-BOX iPod Speaker Brings Back My Memories of Nam
40
Rugged MP3 Timepieces
The Elecom iPod Nano Watch Band is Perfect for the Manly Man
39
Manly Scented Soap Bars
Sasquatch Soap Provides Men with a Distinctively Manly Scent
38
Woodsy Manly Body Washes
Chiefs Pine Man Wash is a Cleanser Your Man Will be Proud to Use
37
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
36
Dapper Organic Grooming Products
Brooklyn Soap Company's Grooming Products for Men are Suave
35
Manly Whiskey Accessories
These Icon Whiskey Stones are Perfect for the Most Macho of Drinkers
34
Macho Grilling Kits
The BBQ IT Packaging Offers Straightforward Seasoning Guidance for Men
33
iPad-Compatible Menswear
The iPad Scottevest is for the Non-Satchel-Wearing Outdoorsm
32
Stone-Like Fiberglass Furniture
The Nebula Coffee Table Has a Futuristic Organic Aesthetic
31
Beer Bottle Chandeliers
The Michael Goodman Creation is Perfect for Any Games Room
30
Manly Soap Box Sets
The Duke Cannon Supply Co. Sells Its Soaps with Hatchets
29
Male-Targeted Detergent
Cleanjet Branding Markets Convenient Guygiene
28
Vibrant Skeletal Adornments
These Painted Animal Skulls by Stephan Alexandr Are Eclectically Cool
27
Boyish Typographic Booze Branding
The Boca Negra Bottles are Masculine and Artistic
26
Male-Centric Gift Baskets
Broquets Pack Everything a Macho Guy Would Want into a Care Package
25
Rugged Grooming Products
These Manly Grooming Tools are Inspired by the Great Outdoors
24
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
23
Luxurious Shaving Blades
The Bison x Max Sprecher Straight Razor is a Manly Valentine's Day Gift
22
Indestructible Flask Campaigns
The Unbreakable Macallan Gets Put to the Sports Car Test
21
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
20
Shark Shaped Shop Products
This Hand Held Blower is Designed to Look Like a Shark
19
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
18
Dapper Mustache Watches
This Mustache Watch Adds a Manly Touch to Any Outfit
17
Revealing Liqueur Branding
The Mr. Black Bottle Reveals an Illustration as You Drink Its Contents
16
Woodgrain Camouflage Products
Ottawa Based Company MSTRPLN has Re-Defined Manly Classics
15
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
14
Refined Camping Containers
The Leather Cooler from Orvis is for the More Distinguished Man
13
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
12
Business Men Beer Branding
The Mad Men Beer Takes Inspiration from Pop Culture
11
Mustache Cake Molds
Bake Manly Novelty Cakes For Your Friends and Family with This Fun Piece
10
Manly Grilling Kits
Proper BBQ is the Perfect Barbecue Product for any Grillmaster
9
Plastic Novelty Mustaches
The Animi Causa Clip-On Mustache is Perfect for Any Silly Gathering
8
Masculine Scented Candles
The L'Ascari ManCandles Offers Gentleman a More Manly Fragrance
7
Rugged Hard Drives
The LaCie Tank Buffers Your Device Against Accidental Drops
6
Electronic-Addict Ailments
The Ferris Wheels 'Texting Thumb Heat Pack' Mends Your Hurting Hand
5
Handgun Incense Burners
The Booze. Colt Incense Chamber Perfumes the Air With a Bold Statement
4
Bro-Worthy Beauty Products
Uppercut Deluxe Offers Men a Masculine Way to Stay Freshly Groomed
3
Heavy-Duty Cooking Vests
The Tactical BBQ Apron from ThinkGeek Mimics a Police Uniform
2
Devilish Beer Poppers
The Diabolix Bottle Opener Has a Mischievous Smile for Mischievous Deeds
1
Uniquely Upcycled Hammer Hooks
These Creative Coat Racks are Made of Old and Unused Tools
Related Ideas
Manly Motif Wall Decals
Mustache Wall Murals from PIXERS Add Masculinity to Your Interior
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
Rugged Refinement Editorials
The Ricki Hall CLIENT 9 Image Series Shows Distinguished Masculinity
Aged Style Captures
Scott Schuman Finds Men Who Withstand the Test of Time
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
Key-Like Multipurpose Tools
Atom by Sean Connell is Conveniently Slim
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
Punk Minimalism Catalogs
The Dog Eat Dog Spring 2013 Lookbook is Undeniably Edgy
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
Smartphone-Controlled Critters
Startling People is Made Easy with These Robotic Toys
Revolutionary Whiskey Bottles
The 'Lost Republic' Celebrates the 1846 California Bear Flag Revolt
Men-Only Shopping Services
Selfridges' Personal Shopping Service Caters Specifically to Men
Nesting Knife Sets
This Deglon Knife Set Features Blades That Rest Within Each Other
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
Beach Life-Inspired Sneakers
The Luigi Sardo Limited Edition Shoes are Sophisticated and Sporty
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
Purse-Like Takeout Bags
Gustav Karlsson Reimagines the Take Out Box to Be Chic and Eco-Friendly
Romantic Cut-Out Lights
This Heart Zinc Tea Light Holder is Perfect for Date Nights
Cloud-Connected Liquor Bottles
Johnnie Walker Whisky Tech-Savvily Confirms Age Authenticity
Painfully Personified Tool Ads
The Bayer Aspirin For Workache Campaign is Full of Discomfort
Baby-Friendly Rocking Chairs
Scott Morrison Designs Rocking Chairs for Parents and Infants
Skeletal Smartphone Covers
This Skull Phone Case Features an Intricate Design
All-Natural Baby Bikes
The a21studio Bamboo Bicycle is Made Using Nothing but Wood and Rope
Bold Hipster Asian Branding
The Graphic Branding Used for Kigo Kitchen is Bright and Funky
Wax-Catching Candle Holders
This Almost Infinite Candle Catches the Wax
Luxurious Scuba Watches
The Breitling 'Superocean' 42 is Water-Resistant and Looks Super Sporty
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
Sloped Bottle Branding
Northernmost Cognac Packaging Features an Unusually Inclined Vessel Design
Cute Crocheted Kid Wigs
These Cabbage Patch Kid Wigs are Great for Balding Babies
Contradictory Eclectic Juice Branding
Tiny Empire’s Branding Techniques are Hipster
Iconic Cleaner Branding
Live for Tomorrow Packaging Has a Graphic Punch to Promote Two Things
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
Masculinity Affirming Business Cards
These Man Cards Prevent Manliness from Being Questioned
Laidback Luxury Timepieces
The Givenchy ‘Seventeen’ Watch Series Highlights Industrial
Bicycle-Repairing Vending Machines
Cyclists Can Buy Bike Parts Using Express Biker's Kiosks
Informative Food Packaging
The Empanada Kitchen Food Box Packaging is Explanatory
Playful Vegetarian Packaging
This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
City-Specific Beer Branding
The Foster's Redesign by BrandMe Focuses on Melbourne
Beer-Infused Soap Bars
Smell Like Your Favorite Beer withThis 6-Pack Beer Soap from Swag Brewery
Futuristic WiFi Webcam Doorbells
The Doorbell Camera Lets You Answer the Door from Anywhere
Map-Embedded Bottles
Etnia Fragrances Packaging Features the Blueprint of Each Aromatic Metropolis
Retro Flat-Screen Televisions
The LG Classic TV Combines 60s Design with Modern Tech
Male-Focused Makeup Lines
The Tom Ford for Men Collection Offers Fellows Some Cosmetics
Recycled Alcohol Bottle Lamps
These Multicolor Lights are Made from Empty Liquor Bottles
Cannabis Soap Ornaments
Etsy's DopeOnARopeSoap Shop Creates Cannabis-Themed Cleaners
Scaly Chromatic Packaging
The 'Duo Bath Product Packaging by Nora Renaud is Vibrant
Cutting-Edge Shavers
The Streamlined Safety Razor is Manufactured with Aircraft Grade Materials
Railway-Inspired Lager Packaging
The Farnham Ale & Lager Brewery's Branding is Positively Macho
Glowing Candlelit Speakers
The Luminous Lyrix Soundglow Bluetooth Speaker Heats Up CES 2014
Exclusive Male Grooming Clubs
The Gillette Shave Club is the Perfect Father's Day Gift
Eggy Perfume Bottles
Nymphe Fragrance Packaging Has a Natural Shape to Reference an Organic Scent
Bubbling Wall Lamps
The Bolle Applique Fixture Has a Beautifully Bumpy Texture
Patriotic Whiskey Bottles
Pendleton's Blended Whiskey Honors Past and Present Soldiers
Hardcore Skincare Lines
DTRT is a Range for Men Who Take Skincare Seriously
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
Soap-Saving Dispensers
This Dispenser Shaves Pieces Off Your Soap to Make it Last Longer
Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
Immoral Cleanser Branding
Vassia Kalozoumi Designs Body Wash After the Seven Deadly Sins
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
Chic iDevice Backup Batteries
The Just Mobile Gum++ Provides Power When an Outlet Isn't in Reach
Test Tube Barbecue Spices
Take Your Long Weekend Sumer Grilling to the Lab
Vegan Jerky Snacks
The Louisville Vegan Jerky Co.'s Snacks Provide Protein Sans Meat
Spinnable Soap Bottles
Zero Cleanser Packaging Whirls Around to Release the Last of its Contents
Manly Soap Box Sets
The Duke Cannon Supply Co. Sells Its Soaps with Hatchets
Royal Betting Baby Ads
The Paddy Power Babies Promote Betting on the Royal Child
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
Fiery Hot Chili Packaging
Vesta's New Beautiful Packaging is Sizzling and Functional
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
Effort-Saving Suitcases
These Smart Travel Bags are Perfect for Non-Punctual Travellers
Exotic Beef Snacks
This Dried Beef Sirloin Snack is Infused with Teriyaki and Pineapple Flavors
Playful Babysitting Shirts
The 'Play Mat' T-Shirt Keeps Your Kids Busy While You Nap
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
Facial Haircare Serums
The Beardbrand Mustache Waxes Allow for Prime Male Grooming
Romantic Confection Tea Lights
Melt Your Lover's Heart with These Candy Heart Tea Lights
Porky Hygiene Products
This Bacon Body Wash Lets You Start Your Day Smelling Like Breakfast
Corked Wine Bottle Lights
This USB Light Creates a Perfect Flameless Glow
Iconic Brand Spray Cans
These Spray Cans Have Been Made Over to Resemble Classic Streetwear Brands
Wholesome Meat-Eater Treats
Beef Steak Sticks Make Great Protein-Rich On-the-Go Eats
Regal Architecture Smartphone Docks
The iReliquary 1.0 Docks an Iphone in an Antique Style
Earthy Masculine Soaps
'You Dirty Dog' Soap Will Get Even the Most Dishevelled Outdoorsman Clean
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
Bloody Soap Pranks
This Terrifying Halloween Prank Makes People Think They Have Bloody Hands
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
Board Game Drink Coolers
D&D Drink Chillers Keep Your Potions and Cocktails Cold All Night
Cabin-Chic Apparel Branding
Online Store Deerz’s Makeover is the Ultimate in Rustic Design
Poverty-Aiding Wooden Watches
This Eco Wooden Watch Feeds 10 Meals to Hungry Children
Tire Tread Face Tattoo Ads
The Street Smart Campaign Advocates Safety for Pedestrians
Windblown Kid Face Ads
The Hot Wheels 2013 Campaign Shows How Serious These Toys Are
Superhero-Inspired Colognes
Becoming the Dark Knight is a Lot Easier with This Batman Perfume
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
Smartphone-Controlled Watches
The AGENT is One of the World’s Smartest Bluetooth Watches
Moustached Animal Notepads
Moustachionary is a Cute Notepad Featuring Giraffes with Moustaches
Beef Jerky Chips
Cherkees is a Masculine On-the-Go Snack
Mythical Creature Suds
Unicorn Poop Soap Keeps You Clean Using Glitter and Magic
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
Simplistic Bottle Branding
The Magasin Cafe's Bottle Designs Are Graphic and Simple in Style
Enlightening Burrito Branding
Chipotle's Cultivating Thought Author Series Offers Food for Thought
Resume Beer Branding
Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
Introduction-Focused Beer Branding
The Welcoming Committee by Upland Brewing Aims at New Customers
Baby-Sized Burritos
The Gorditos Mexican Restaurant Offers Free Dish to Camera-Happy Parents
Wholesome Jerky Snacks
Golden Valley Natural's Beef Jerky Snacks Are Clean and Organic
Crystallized Auto-Inspired Fragrances
The Lalique Cologne for Bentley is Bottled Automative Luxury
Sleek Galactic-Inspired Scents
The Star Trek Scents are Redesigned for the Star Trek Sequel
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
Pre-Stolen Magazine Ads
'The Stolen Print Ad' Comes Destroyed to Grab the Attention of Readers
Colorful Infinity-Inspired Branding
This New Co-op Brewery Branding is Bold, Friendly and Unique
Oat-Based Milks
Oatly's Oat Drinks Appeal to Those with Allergies and Lactose Intolerance
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
Therapeutic Beer Branding
The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better
Luxurious Handless Timepieces
The Harry Winston Opus XIII Features Invisible Hands
Revision-Focused Beer Branding
The Tesco Revisionist Brand Updates Current Brews
Personal Transformation Soap Bars
Become Your Ideal Self with Miracle Soap
Mustached Cleaning Tools
The 'BroomStache' KickStarter Project Plays on a Hairy Look
Retro Glowing Gamer Soaps
This Video Game Soap Set is Germ-Killing Fun
Adorable Baby Development Montages
'A Second a Day From Birth' Documents a Baby's First Year
Aesthetic Anti-Chaffing Products
Brooklyn Grooming's Pilgrim's Machine Oil Eliminates Irritations
Historical Figure Beer Branding
Abacus Ale Turns to Iconic People for Packaging Designs
Retro Gamer Cleansers
The Super Nintendo Gamer Soap Cartridges Keep Geeks Clean
Authoritative Male Cosmetic Branding
Messr Uses a Clean Design to Show Affluence
Nostalgic Beer Branding
Widmer Brothers Takes on an Aged Painter Look
Organic Asymmetrical Seating
The Baby Flirtstone by Filippo Dell’Orto is Made for Public Spa
Wheat-Free Jerky Products
This Gluten Free Beef Jerky Includes Maple and Teriyaki Flavors
Gourmet Jerky Treats
Krave Jerky Offers You a Healthy Way to Enjoy Your Favorite Snack
Smartphone Driver Manuals
The A3 eKurzinfo App Shows Parts and Features Using Your Phone's Camera
Soundwave Typeface Ads
The Sound Typeface Campaign Visually Sculpts Soundwaves into Words
Ergonomically Designed Smartphones
The New LG G2 is Specially Contoured to Be Easily Held and Used
Silly Sci-fi Scents
‘Eau My’ by George Takei is Sure to Give the Fans a Good Laugh
Smooching Magnetic Tea Lights
Add a Romantic Tone to Your Home with the Kissing Candles
Reptilian Dried Meat Snacks
Mountain America's Alligator Jerky Will Appeal to Eclectic Carnivores