Rugged MP3 Timepieces

The Elecom iPod Nano Watch Band is Perfect for the Manly Man

Up until now, iPod Nano watch bands have been cute and colorful; now, however, everyone can enjoy rocking an MP3 on their wrists with the Elecom iPod Nano strap. A rugged, leather band, it creates a much more sophisticated and masculine look.

Priced at about $43, the Elecom iPod Nano watch strap comes just in time for Christmas shoppers. Available in brown and black, it is the perfect gift for your father, brother or significant other.

Rugged Wearable Audio
There is an opportunity to create rugged, durable and stylish audio wearables that cater to the male demographic.
Masculine Smartwatches
There is a demand for smartwatches that are designed with the male aesthetic in mind.
Functional Fashion Accessories
Consumers are looking for accessories that not only look good but also serve a functional purpose, such as providing audio playback.

Sectors Adopting This

Consumer Electronics
Major electronics brands can create rugged audio wearables and masculine smartwatches to meet the demand of male consumers.
Fashion
Fashion brands can expand their product lines to include functional accessories that serve a dual purpose of fashion and function.
Sporting Goods
Sporting goods manufacturers can create rugged audio wearables designed for outdoor activities such as hiking, running and biking.
SCORE
4.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 69%
Freshness 8%

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