Macho Car-Inspired Strollers

The Skoda vRS Mega Man-Pram is Designed for the Car Enthusiast Dad

The Skoda vRS Mega Man-Pram might look like a stroller that's too intense to be real, but car enthusiast dads can actually get their hands on one in just a short while.

Created in sync with the company's vRS vehicle, the Skoda vRS Mega Man-Pram features 20-inch alloy wheels a suspension system that can handle just about any kind of terrain and a cushy interior to make sure that baby is comfortable at all times. The intense styling of the Skoda vRS Mega Man-Pram ensures it can't be taken for a stroll without attracting stares, but dads who want to opt for a more manly option when it's time for a walk around the block will surely enjoy the macho styling.

The Skoda vRS Mega Man-Pram will likely delight dads and car enthusiasts alike, but if it actually becomes a hit amongst the target demographic is something we'll have to wait and see.

Macho Baby Gear
There's a trend of baby gear that appeals to dads and skew away from traditional frilly or cute stereotypes.
Car-inspired Baby Gear
Designers are taking inspiration from cars in creating strollers and other baby gear that appeal to car enthusiasts.
Luxury Baby Gear
High-end baby gear is a growing trend as parents are willing to invest in premium products for their children.

Industries Being Reshaped

Baby Gear Manufacturing
Baby gear manufacturers who are able to combine masculine styling in their products can appeal to a whole new market of dads.
Automotive Manufacturing
Automakers can explore collaborations with baby gear manufacturers to create gear inspired by their vehicles.
Design and Fashion Industries
Designers with automotive or luxury backgrounds have an opportunity to break into the baby gear market and bring a fresh perspective on design and function.
SCORE
6.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 98%
Freshness 8%