Rugged Grooming Products

These Manly Grooming Tools are Inspired by the Great Outdoors

'Tame the Beast' is a new line of male grooming products intended for the rugged outdoorsman. Inspired by lumberjacks and mystical mountain creatures, the Tame the Beast products are designed to help men exude rugged confidence.

The line is made up of beard, hair and body grooming products. Each of the products is made from high-quality and certified organic ingredients. As the products are "inspired by deep Northwoods air, raw glacier waters, and the fruits of the arousing jungle," they feature a proprietary musky scent that is both natural and manly. The products are intended to achieve the perfect woodsman look, making them ideal for rugged and outdoorsy men.

The Tame the Beast line is perfect for any man interested in taming his look while maintaining his rugged style.

Organic Grooming Products
Opportunity for disruptive innovation in creating more natural and organic grooming products for men.
Scented Grooming Products
Potential for disruptive innovation in developing unique and enticing scents for male grooming products.
Rugged Lifestyle Products
Opportunity for disruptive innovation in creating a range of products catering to the rugged outdoorsy lifestyle of men.

Industries Being Reshaped

Men's Grooming
Potential for disruptive innovation in the men's grooming industry by offering products specifically designed for rugged and outdoorsy men.
Organic Beauty
Opportunity for disruptive innovation in the organic beauty industry by expanding product offerings to include grooming products for men.
Lifestyle Branding
Opportunity for disruptive innovation in the branding industry by creating a lifestyle brand targeting the rugged and outdoorsy demographic of men.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 27%
Freshness 8%

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