In the world of professional sports, June holds both the NBA Finals and the Stanley Cup Finals, and the June 2017 sports trends are full of references to those upcoming clashes of titans. Specifically for basketball, Taco Bell has announced its 'Steal a Game, Steal a Taco' promotion. In any sport, playing on the road is a massive disadvantage; teams with home court advantage have won 75 percent of the time over the last 20 NBA Finals. As such, Taco Bell is rewarding NBA fans with free food for every road win in the NBA Finals.
In other June 2017 sports trends, the warmer weather has brought on outdoor competitions. Running is a dream in the spring, and so Nike used the good weather to stage the 'Breaking2' race, a marathon in which runners worked to finish a specially designed marathon in less than two hours.
Not all of the trends are related to pros, though. The PLOOTA is a safety device for amateur swimmers or people entering potentially dangerous conditions in the water. If the wearer is in trouble, the device inflates to keep them afloat.
Top 40 Sports Trends in June
From Record-Breaking Marathon Attempts to Reengineered Sports Bras:
40
Swimmer Floatation Necklaces
The 'PLOOTA' Water Safety Device Protects Swimmers at All Times
39
Destabilized Workout Equipment
The 'OmniBall' 360-Degree Strength Trainers Intensify Workouts
38
Ergonomically Engineered Sneakers
The New Aqua Sock 360 from Nike Was Inspired by a 1989 Model
37
Artist-Designed Yoga Pants
Sankalpa’s Vibrant Printed Yoga Pants Support Indie Artists
36
Tented Fishing Boats
The Raptor XL Platform Hybridizes Fishing Trips
35
Soccer Star Supercar Concepts
The Lionel Messi Maserati Concept is an Aggressive Track Car
34
Muscle-Stimulating Workout Systems
The 'XBody Actiwave' Personal Training System Uses EMS
33
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
32
Medicinal Protein Packaging
Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals
31
Tire Sole Hiking Boots
The Under Armour Newell Ridge Mid GTX Supports Your Ankles
30
Upscale Independent Basketball Footwear
Lonzo Ball's Big Baller Brand Z02 Starts at $495
29
Vivid Sunshine-Hued Sneakers
Pharrell Helped to Design Another Version of the Originals Hu Tennis
28
Knit Monochrome Sneakers
These Under Armour Sneakers Offer Maximum Comfort and Style
27
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
26
Ten-Person Paddle Boards
The 'Supflex BigSup' Inflatable Paddle Board Holds Up to 1,550 Pounds
25
Supportive Core-Activating Belts
The 'CorePro' Workout Belt Prevents Strains Aids Workouts
24
Lightweight Winter-Ready Sneakers
The New NMD_XR1 Model from Adidas Features a Longer Cut
23
Revived Classic Football Boots
Adidas is Re-Releasing David Beckham's Classic Predator Mania Boot
22
Beet-Based Sport Shots
The 'Beet It' Sport Shots Offer an All-Natural Way to Intake Nitrate
21
Electrified Running Trainers
FootStriker Uses Electric Shocks to Improve Running Technique
20
Cyclist Sustenance Carriers
The 'FoodCell' Food Bike Carriers Keep Nutritional Snacks on Hand
19
Motivational Fitness Chatbots
The 'GOtivation' Chatbot Offers Fitness Workout Motivation
18
Street-Style Soccer Cleats
The New adidas Samba W White Ice is an Updated Ladies Sports Shoe
17
Minimalist Outdoor Gyms
'Kebne' is an Inclusive Outdoor Gym Inspired by a Mountain in Sweeden
16
Run-Analyzing Trackers
The Milestone 'Pod' Running Tracker Clips Conveniently onto Your Shoes
15
Unique Personal Running Shoes
Salomon ME:sh Shoes will be Made Unique to Each Wearer
14
Specialized Female Athlete Cleats
The 'Trooz' Women's Sports Cleats are Designed for Female Feet
13
Record-Breaking Marathon Attempts
The Breaking2 Race's Athletes Plan to Finish in Under Two Hours
12
Protein Vitamin Waters
Barracudos' Products Hydrate, Fight Fatigue and Aid With Muscle Recovery
11
Tortoise-Like Cycling Arenas
Thorvald Ellegaard Arena Has a Roof Like a Reptilian Shell
10
Hyper-Visible Athletic Jackets
The Nano Meter 555 Midlayer is Designed to be Maximally Visible
9
Wooden Lawn Games
Rollors Combines Bocci Ball and Horseshoes for the Ultimate Summer Game
8
Basketball-Themed Taco Promotions
'Steal a Game, Steal a Taco' Offers Free Fare For the NBA Finals
7
Bodysurfing Streaming Sites
APB TV Will Feature World Tour Highlights, Athlete Profiles, and More
6
Unassisted Blind Races
The Impossible Run Guided a Blind Racer Using Only Sound
5
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
4
F1 Simulator Contests
The Winner of the 'World's Fastest Gamer' will Get to Join McLaren's F1 Team
3
Durable Dirt Biking Goggles
The Adidas Backland Dirt Goggles are Based Off of Alpine Goggles
2
Lightweight Functional Climbing Harnesses
The Petzl Sitta Harness Uses Wireframe Technology
1
Honest Student Athlete Ads
Russell Athletic's 'Dear Seniors' Ad Address High School Athletes
Related Ideas
Summer-Ready QSR Menus
Tim Hortons U.S. Debuts New Cold Drinks and Soccer-Themed Merch
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Youth Soccer Partnerships
Tim Hortons Has Partnered with Adidas on Its Timbits Soccer Jerseys
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
World Cup Ice Creams
Fútbol Fireworks is Baskin-Robbins' June Flavor of the Month
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Limited-Edition QSR Rewards Ranges
The Latest Wendy’s Rewards Drops are for Members Only
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Tattoo Art Coffee Cans
Café Bustelo Game Face Coffee Cans Feature Temporary Tattoo Kits
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Comforting Fan Pizzas
Domino's is Consoling Fans with Emergency Pizzas for Soccer
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Gamified Soccer-Tied Pizza Promotions
Domino's Launches an In-App Game Called Soccer Shoutout
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Summer-Ready QSR Loyalty Programs
Chipotle Mexican Grill Brings Back 'Summer of Extras'
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Gamified Burrito Campaigns
Chipotle Mexican Grill Runs the Burrito Vault for National Burrito Day
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Collaboration Marathon Activewear
The New Balance TCS London Marathon Race Range is Available Now
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Soccer-Themed Summer Kids Meals
Torchy's Tacos Partners with U.S. Soccer Foundation
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Community-Driven Taco Competitions
TacoTuesday.com is Running the Golden Taco Awards
Strategic Matchday BOGO Promotions
Chipotle Announces First-Ever Matchday BOGO Promotion
Month-Long Member-Focused Promotions
T -Mobile Names June 'Member Month' for a Special Anniversary
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Period Care Sponsorships
Tampax has Become the Toronto Tempo's Official Period Protection Partner
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Team-Affiliated Burger Promotions
A New Tasty Burger Red Sox Partnership is Renewed for 2026
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Athlete Food Sponsorships
Think Turkey Tapped AJ Lawson for Its Basketball Season Campaign
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Game Day Pizza Promotions
Mountain Mike’s Pizza Triple Play Bundle Celebrates Baseball Season
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Soccer-Themed Smoothie Recipes
The Jamba Hat Trick Tango Smoothie Celebrates the World Cup