In the world of professional sports, June holds both the NBA Finals and the Stanley Cup Finals, and the June 2017 sports trends are full of references to those upcoming clashes of titans. Specifically for basketball, Taco Bell has announced its 'Steal a Game, Steal a Taco' promotion. In any sport, playing on the road is a massive disadvantage; teams with home court advantage have won 75 percent of the time over the last 20 NBA Finals. As such, Taco Bell is rewarding NBA fans with free food for every road win in the NBA Finals.
In other June 2017 sports trends, the warmer weather has brought on outdoor competitions. Running is a dream in the spring, and so Nike used the good weather to stage the 'Breaking2' race, a marathon in which runners worked to finish a specially designed marathon in less than two hours.
Not all of the trends are related to pros, though. The PLOOTA is a safety device for amateur swimmers or people entering potentially dangerous conditions in the water. If the wearer is in trouble, the device inflates to keep them afloat.
Top 40 Sports Trends in June
From Record-Breaking Marathon Attempts to Reengineered Sports Bras:
40
Swimmer Floatation Necklaces
The 'PLOOTA' Water Safety Device Protects Swimmers at All Times
39
Destabilized Workout Equipment
The 'OmniBall' 360-Degree Strength Trainers Intensify Workouts
38
Ergonomically Engineered Sneakers
The New Aqua Sock 360 from Nike Was Inspired by a 1989 Model
37
Artist-Designed Yoga Pants
Sankalpa’s Vibrant Printed Yoga Pants Support Indie Artists
36
Tented Fishing Boats
The Raptor XL Platform Hybridizes Fishing Trips
35
Soccer Star Supercar Concepts
The Lionel Messi Maserati Concept is an Aggressive Track Car
34
Muscle-Stimulating Workout Systems
The 'XBody Actiwave' Personal Training System Uses EMS
33
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
32
Medicinal Protein Packaging
Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals
31
Tire Sole Hiking Boots
The Under Armour Newell Ridge Mid GTX Supports Your Ankles
30
Upscale Independent Basketball Footwear
Lonzo Ball's Big Baller Brand Z02 Starts at $495
29
Vivid Sunshine-Hued Sneakers
Pharrell Helped to Design Another Version of the Originals Hu Tennis
28
Knit Monochrome Sneakers
These Under Armour Sneakers Offer Maximum Comfort and Style
27
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
26
Ten-Person Paddle Boards
The 'Supflex BigSup' Inflatable Paddle Board Holds Up to 1,550 Pounds
25
Supportive Core-Activating Belts
The 'CorePro' Workout Belt Prevents Strains Aids Workouts
24
Lightweight Winter-Ready Sneakers
The New NMD_XR1 Model from Adidas Features a Longer Cut
23
Revived Classic Football Boots
Adidas is Re-Releasing David Beckham's Classic Predator Mania Boot
22
Beet-Based Sport Shots
The 'Beet It' Sport Shots Offer an All-Natural Way to Intake Nitrate
21
Electrified Running Trainers
FootStriker Uses Electric Shocks to Improve Running Technique
20
Cyclist Sustenance Carriers
The 'FoodCell' Food Bike Carriers Keep Nutritional Snacks on Hand
19
Motivational Fitness Chatbots
The 'GOtivation' Chatbot Offers Fitness Workout Motivation
18
Street-Style Soccer Cleats
The New adidas Samba W White Ice is an Updated Ladies Sports Shoe
17
Minimalist Outdoor Gyms
'Kebne' is an Inclusive Outdoor Gym Inspired by a Mountain in Sweeden
16
Run-Analyzing Trackers
The Milestone 'Pod' Running Tracker Clips Conveniently onto Your Shoes
15
Unique Personal Running Shoes
Salomon ME:sh Shoes will be Made Unique to Each Wearer
14
Specialized Female Athlete Cleats
The 'Trooz' Women's Sports Cleats are Designed for Female Feet
13
Record-Breaking Marathon Attempts
The Breaking2 Race's Athletes Plan to Finish in Under Two Hours
12
Protein Vitamin Waters
Barracudos' Products Hydrate, Fight Fatigue and Aid With Muscle Recovery
11
Tortoise-Like Cycling Arenas
Thorvald Ellegaard Arena Has a Roof Like a Reptilian Shell
10
Hyper-Visible Athletic Jackets
The Nano Meter 555 Midlayer is Designed to be Maximally Visible
9
Wooden Lawn Games
Rollors Combines Bocci Ball and Horseshoes for the Ultimate Summer Game
8
Basketball-Themed Taco Promotions
'Steal a Game, Steal a Taco' Offers Free Fare For the NBA Finals
7
Bodysurfing Streaming Sites
APB TV Will Feature World Tour Highlights, Athlete Profiles, and More
6
Unassisted Blind Races
The Impossible Run Guided a Blind Racer Using Only Sound
5
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
4
F1 Simulator Contests
The Winner of the 'World's Fastest Gamer' will Get to Join McLaren's F1 Team
3
Durable Dirt Biking Goggles
The Adidas Backland Dirt Goggles are Based Off of Alpine Goggles
2
Lightweight Functional Climbing Harnesses
The Petzl Sitta Harness Uses Wireframe Technology
1
Honest Student Athlete Ads
Russell Athletic's 'Dear Seniors' Ad Address High School Athletes
Related Ideas
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Tennis-Themed Activations
The LALO Clubhouse Serves Up Tennis and Tequila at Thompson Central Park
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Youth Soccer Partnerships
Tim Hortons Has Partnered with Adidas on Its Timbits Soccer Jerseys
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Women's Basketball Brand Ambassadors
Roots Extended Its Partnership With NCAA Star Toby Fournier
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Card-Style Game Soda Campaigns
PepsiCo Launches the 'Bottle Lotto Sweepstakes' for Summer
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Summertime Anime Ice Creams
The Latest Baskin-Robbins Japan Pokémon Range Arrives for Summer
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
QSR-Based Golf Capsules
Taco Bell x Bad Birdie Launch a Limited-Edition Merch Collection
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Eclipse-Themed Taco Boxes
The Limited-Edition Taco Totality Gear Box Celebrates a Rare Event
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Baseball-Themed Tote Bag Designs
L.L.bean and the Boston Red Sox Debut a Fenway Tarp Tote Design
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Athletics-Inspired Greek Yogurt Campaigns
Oikos Pro Runs an Activation During the Stanley Cup
Burrito-Inspired Running Events
Strava is Endorsing and Supporting the Burrito League
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Collaborative Esports Tetris Tournaments
Red Bull and The Tetris Company Announce a Tournament
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Run-Up Pickup Windows
Smoothie King's Run-Thru Concept Helps Active Individuals Replenish
Gamified Burrito Campaigns
Chipotle Mexican Grill Runs the Burrito Vault for National Burrito Day
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Soccer Sports Drink Partnerships
Gatorade Features Canada Soccer Athlete in New Flavor Campaign
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Marathon-Backing Smoothie Brands
Smoothie King is a Major Sponsor for Two Marathon Events
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Collaboration Marathon Activewear
The New Balance TCS London Marathon Race Range is Available Now
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Fan-Fueled Menu Hacks
The Taco Bell Fan Style Feature Celebrates Custom Orders
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Collaborative Racing Headwear Ranges
New Era and 24 Hours of Le Mans Partnered for New Hats
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Community-Driven Taco Competitions
TacoTuesday.com is Running the Golden Taco Awards
Fan-Centered Soccer Sweepstakes
Modelo Launches ‘Grita Gol’ Sweepstakes
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Soccer Ball-Shapped Cookies
Nestle New Soccer Ball Morsels Arrive Ahead of the World Cup
Period Care Sponsorships
Tampax has Become the Toronto Tempo's Official Period Protection Partner
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Basketball Athlete-Backed Luggage Campaigns
Samsonite Partners with Payton Pritchard
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Athlete Food Sponsorships
Think Turkey Tapped AJ Lawson for Its Basketball Season Campaign
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Celebratory Mexican Cuisine Promotions
Taco John's Month of Mucho Promotion is Arriving for May
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Summery Mexican Cuisine Deals
Chipotle Summer of Extras is Arriving for Chipotle Rewards Members
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Game Day Pizza Promotions
Mountain Mike’s Pizza Triple Play Bundle Celebrates Baseball Season
Summer-Forward Juice Sponsorships
Ocean Spray Becomes the 'Official Juice Sponsor' of Leagues Cup
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Team-Affiliated Burger Deals
A New Tasty Burger Red Sox Partnership is Renewed for 2026
Complimentary Small Cheese Pizzas
Pizza Pizza Celebrated Sports Milestones with Free Pizza
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options