Adidas has ample experience designing goggles for winter sports like skiing and snowboarding, and the sports apparel company brought that experience to bear with the creation of its Backland Dirt goggles. Rather than shielding faces from the snow and the cold, the Backland Dirt line is tweaked to protect people's eyes while engaging in another extreme, high-speed sport: dirt biking.
As the name implies, the Backland Dirt goggles are an expansion of Adidas' previous Backland goggle line for winter sports. That said, the new goggles are sufficiently re-engineered to provide for the specific needs of dirt bikers. They have shatter-proof polycarbonate lenses that won't succumb to cracks from flung debris like pebbles or mud clods, and they come with an impact-resistant frame that will stay intact should riders suffer any serious falls.
What Makes This Trend Stand Out
- Dirt Biking Goggles
- Opportunity for disruptive innovation in designing and manufacturing goggles specifically for dirt biking.
- Sports Eyewear
- Potential for disruptive innovation in developing sports eyewear that offers specialized protection for different extreme sports.
- Protective Eyewear
- Disruptive innovation opportunity in creating durable and impact-resistant eyewear for various high-speed outdoor activities.
Sectors Adopting This
- Sports Apparel
- Sports apparel industry can explore disruptive innovation by expanding into specialized eyewear for different sports.
- Outdoor Sports Equipment
- Opportunity for disruptive innovation in the outdoor sports equipment industry by developing specialized protective eyewear for different extreme sports.
- Manufacturing
- Manufacturing industry can explore disruptive innovation by incorporating advanced materials and design techniques to create durable eyewear for high-speed outdoor activities.
