After releasing a feminine snakeskin-soled version of the adidas Originals Hu Tennis model, as well as a series of fresh colorways for it, Pharrell joined forces with the German sportswear giant yet again to launch a pair that have crisp white uppers and bright yellow soles.
Like the other recent Originals Hu Tennis models, the uppers are constructed from the brand's popular Primeknit material, which allows them to be comfortable, flexible, and breathable -- making them perfect for the summer. On the backs of the uppers, a contrasting heel tab is featured which has a metallic sheen to it and sports the branding. Finishing off the model are the bright yellow soles that make the sneakers instantly stand out, which have grid texturing to add a little more variation.
What Makes This Trend Stand Out
- Bright Sole Sneakers
- The trend of using vibrant, statement-making colored soles on sneakers creates opportunities for companies to collaborate with designers and musicians to release limited edition collections.
- Primeknit Materials
- The use of Primeknit materials for sneaker uppers offers an opportunity for companies to create lightweight, comfortable, and breathable shoes ideal for warm weather.
- Colorway Collections
- The trend of releasing a variety of colorways for popular sneaker models presents opportunities for companies to experiment with new color combinations and disrupt the status quo in the industry.
Sectors Adopting This
- Sportswear
- Companies in the sportswear industry can benefit from collaborating with designers and musicians to create unique limited-edition sneaker collections.
- Fashion
- The trend of statement-making sneaker soles can appeal to the fashion industry to add a pop of color to outfits, creating opportunities for collaboration between fashion and footwear companies.
- Retail
- Retailers can use the trend of releasing a variety of colorways for sneakers models to experiment with in-store customization and personalization options for customers.
