While knit sneakers are by no means new to the market, as a traditionally performance-focused brand, Under Armour is pushing into the "sneakerhead" market with its Threadborne Shift knit sneaker.
The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally monochromatic, giving the overall aesthetic of the shoe a desired streetwear style.
With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with Millennials.
Key Themes Behind This Trend
- Knit Sneakers
- Under Armour is tapping into the knit sneaker trend with its Threadborne Shift sneaker, offering a modern silhouette and comfort.
- Streetwear Style
- Under Armour's Threadborne Shift sneaker features a monochromatic colorway and modern aesthetic, catering to the streetwear market.
- Millennial Footwear
- Under Armour's Threadborne Shift sneaker is designed with the Millennial consumer in mind, offering comfort and style.
Where This Applies
- Athletic Footwear
- Under Armour's Threadborne Shift sneaker contributes to the innovation in the athletic footwear industry with its knit construction and modern design.
- Fashion
- The monochromatic colorway and streetwear style of Under Armour's Threadborne Shift sneaker make it a disruptive innovation in the fashion industry.
- Retail
- Under Armour's Threadborne Shift sneaker caters to the Millennial market, presenting opportunities for retailers to tap into this consumer segment.
