While knit sneakers are by no means new to the market, as a traditionally performance-focused brand, Under Armour is pushing into the "sneakerhead" market with its Threadborne Shift knit sneaker.
The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally monochromatic, giving the overall aesthetic of the shoe a desired streetwear style.
With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with Millennials.