With Pride Month celebrations going on throughout June, the July 2017 social good trends highlight many of the groundbreaking campaigns that were created to show support for the LGBTQ community.
As in past years, Pride Month was a great opportunity for brands to show their support for diversity and inclusiveness. This included big name brands such as McDonald's, Converse and Urban Outfitters, all of whom gave their products a rainbow-colored makeover for the occasion.
However, the history of Pride Month long predates corporate branding. Indeed, many of the best Pride Month campaigns were the work of local activists, such as New York City's subway-style Pride posters, which were created by a trio of local ad creatives. Indeed, the July 2017 social good trends reveal that Pride campaigns can run the gamut from big budget endeavors to grassroots initiatives.
Top 60 Social Good Ideas
From Gender Neutral Craft Beers to Subway-Style Pride Posters:
Katherine Pendrill — Jul 29, 2017 — Social Good
59
Emotional First Aid Kits
Designer Rui Sun Has Created a First Aid Kit for Mental Health Awareness
58
Water Pollution-Exposing Photography
Benjamin Von Wong Makes a Statement with Mermaids
57
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
56
Half-Mast Pride Flags
Sid Lee Collective & Rainbow Railroad are Honoring Those Who Can't Celebrate
55
Historical LGBTQ Footwear Collections
The 2017 Converse Pride Collection Celebrates LGBTQ History
54
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
53
Accessible Water Park Designs
Morgan's Inspiration Island Was Created for People with Disabilities
52
Convertible Earthquake Shelter Desks
The 'SafeTrig' Desk Creates a Shelter for Young Students
51
Inmate-Made Clothing Lines
Crime X Punishment Produces Its Collection Inside a Prison
50
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
49
Global Pride Month Campaigns
Gap Inc.'s Pride Collection Promotes Global LGBTI Equality
48
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
47
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
46
Solar-Powered Tent Initiatives
Teens from DIY Girls Have Created a Tent for People Without Homes
45
Refugee Camp Family Portraits
Lost Family Portraits Reveals the Hardships That Refugees Face
44
Upscale Soup Kitchens
The Refettorio Felix is a Beautiful Soup Kitchen Owned by a Renowned Chef
43
Good Deed Card Games
The Good Cards Tracks the Journey of a Good Deed
42
School-Supporting Toothpastes
The WITH MY Natural Vegan Toothpaste is Free of Chemicals
41
Drag Queen Storytelling Sessions
Toronto's Library is Hosting Drag Queen Storytime Events for Kids
40
Rural Man-Made Glaciers
These Artificial Glaciers are Supplying Water to Rural India
39
Contained Play Equipment Pallets
PlayPallets Provides Access to Sports Equipments to Kids in Need
38
Marriage Equality Ring Campaigns
The Acceptance Ring Sold By Airbnb Promotes Marriage Equality
37
Luggage Brand Pride Parties
Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
36
Retro Rainbow Sneakers
The Nike Be True Shoes Feature a Rainbow Stripe to Celebrate Pride Month
35
Empowering Fairy Tales
Rebel Girls 2 Features More Inspirational Female Figures
34
Charitable Non-Dairy Beverages
Cups of Kindness Was Launched with the Help of Lady Gaga
33
Rural Playground Water Pumps
The 'Seesaw Well' Turns Water Sourcing into a Child's Pastime
32
Virtual Driving Lessons
Aceable Uses VR to Reduce Car-Related Deaths
31
Anti-Animal Testing Campaigns
The Body Shop and Cruelty Free International Joined to Make a Change
30
Pride-Celebrating Sneaker Ads
Miley Cyrus Stars in Converse's Pride Month Campaign
29
Low-Tech Pre-Natal Toolkits
The Philips High-Risk Pregnancy Kit Helps Women in Poor Countries
28
Menstruation Emoticon Initiatives
Plan International is Running an Emoji-Focused Period Campaign
27
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
26
Anti-Assault Drug-Detecting Straws
The Smart Straw Seeks to Prevent Date Rape By Identifying Drugs
25
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
24
Community-Building Food Events
The President's Choice Eat Together Day Encourages Shared Meals
23
Subway-Style Pride Posters
New York's MTA Posters Served as Inspiration for a Pride Month Campaign
22
Death-Defying Defibrillator Drones
The Karolinska Institute is Developing a First Aid Drone
21
Pride-Celebrating Fast Food Packaging
McDonald's Celebrates Pride Month With Rainbow Fry Boxes
20
Charitable Contraceptive Giveaways
The Nurx App is Responding to a Lack of Accessibility in the US
19
Phobia-Fighting Rock Climbing Simulators
This VR Game Can Help People Overcome a Fear of Heights
18
Cloud-Based Mapping Platforms
RippleNami's Map-Making Tool Helps NGOs Visualize Resources
17
LGBTQ-Supporting Lattes
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
16
AR Lunar Models
AstroReality's 3D-Printed Moon Model Comes Alive with Augmented Reality
15
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
14
Pride-Honoring Ice Creams
Skittles Rainbow Sherbet Is Made From Hundreds of Pounds of Skittles
13
LGBTQ-Celebrating Love Letters
Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month
12
Charitable Heart-Tracking Apps
Heart for Heart Analyzes User Data to Improve Screening Technology
11
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
10
Rugged Educational Cases
The KioKit Digital Learning Box From BRCK Education is for Kenyan Schools
9
Jaywalking Prevention Sensors
France Is Using Motion Sensors to Stop Pedestrians from Jaywalking
8
Streamlined Volunteer Platforms
'thyme' Creates Volunteer Schedules for Events of All Sizes
7
Refugee Aid Apps
RefAid Refugee Aid App Connects Refugees with Essential Services
6
Video-Based Charity Platforms
The DonorSee App Provides Video Updates After Donations are Made
5
Refugee Homeshare Programs
Airbnb's Open Homes Connects Refugees with Short-Term Living Spaces
4
Shocking Climate Change Videos
'2C New York City' Imagines What Would Happen If Temperatures Rise
3
Well Performance Tracking
The Charity: Water Sensor Project Tracks Their Wells on Facebook
2
Diverse Console Avatars
The New Xbox Live Avatars are More Diverse Than Ever
1
Convertible Standing Wheelchairs
This Concept Wheelchair Gives Users a Greater Range of Mobility
Related Ideas
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Pride Month Technology Products
The Apple 2024 Pride Collection Boasts Neon Colors
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Crisp Summer-Ready Fashion Designs
Sinclair Introduces the New Summer July 12 Collection
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Prideful Vibrant Gradient Sneakers
Nike Introduces an Air Deldon Sneaker to Join the Be True Pack
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Complimentary Sandwich Campaigns
This Subway National Sandwich Day Promotion Rewards Air Travelers
Peachy Pride Month Shakes
Next Level Burger Just Debuted Its New Peachy Passion Pride Shake
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Cheerful Beer Store Campaigns
The Beer Store and King Ursa Debut the 'Whatever the Case May Be' Ad
Graphic Map-Adorned T-Shirts
JORDANLUCA Wants You to 'Explore London' with its New T-Shirt
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Black LGBTQ+-Honoring Exhibitions
Beau McCall's Solo Exhibition Will Kickstart Pride Month
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Prideful Special-Edition IPAs
This IPA Supports the Cause Of LGBTQ+ Rights
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Activism-Themed Joint Apparel
SmileyWorld and Armani Exchange Reveal a New Collection
Guilty Pleasures Rum Campaigns
Malibu Launches New 'Do Whatever Tastes Good' Campaign
Pride-Celebrating Limited-Edition Carry-Ons
ROAM Luggage Honors Pride with an Exclusive Release
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Mother's Day Sandwich Promotions
This Subway Mother’s Day Promotion Rewards Gift Givers
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Pride-Celebrating Cracker Packs
Tempo Crackers Created a Rainbow-Hued Pride Pack
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Pride Month Popcorn Snacks
These Popcorn Shed Pride Month Products Come in Two Chromatic Options
Interactive Sandwich Billboards
Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Peace-Themed Graphic T-Shirt Designs
UNIQLO UT Delivers the Peace for All Project Capsule
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Mature Queer Drugstore Campaigns
Walgreens and The Old Gays Partnered to Promote a New App
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Pride Month Candle Collections
The Yankee Candle x Friday Collective Pride Candles are Celebratory
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
Cancer Research-Supporting Pretzels
Mellow Mushroom's Pretzel Ribbons Help Support a Good Cause
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Vibrant Pride-Honring Sneakers
Neo Serati Joins Reebok to Celebrate South African Pride Month
Co-Branded Soccer Uniforms
Arsenal Football Club and adidas Reveal the New 2022/23 Away Jersey
Premium QSR Deli Sandwiches
Subway Introduces the New 'Deli Heroes' Sub Collection
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Theme Park Pride Events
Disneyland Introduces the New Pride Night as an After-Dark Event
Patio Behavior Badges
Boston Pizza will Give out Badges to Celebrate Pro Patio Behavior
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet