President's Choice has launched Eat Together Day in an effort to bring more Canadians to the dinner table and to help them live happier and healthier lives.
After a successful launch of its Eat Together film -- an inspiring, feel-good short film where an apartment community is brought together through food -- PC decided to go one step further. On June 29th, PC will host the first Eat Together Day to encourage Canadians to connect through food. PC Chairman and CEO Galen G. Weston says, "On June 29th, Eat Together Day, we challenge Canadians to imagine the impact we could have if, just a little more often, we took the time to eat together.”
In a survey conducted by PC, it was found that 93% of Canadians agree that children grow up happier and healthier when families eat together, while 78% of Canadians believe we see each other as equals when we eat together.
On June 29th, Loblaw grocery stores will be hosting a community BBQ in honor of the first Eat Together Day
Key Themes Behind This Trend
- Community-building Food Events
- Opportunity for food brands to organize community food events, where the focus is on bringing people together, building connections, and fostering a sense of belonging.
- Shared Meals
- Shared meals can be marketed as a way to promote health and happiness, as well as a way to overcome differences and promote equality.
- Social Impact Marketing
- Opportunities for brands to create marketing campaigns that focus on the social impact and emotional benefits of products or services, rather than just their functional benefits.
Where This Applies
- Food and Beverage
- Food and beverage brands can create products and services that are specifically designed to bring people together and foster a sense of community.
- Retail
- Retail brands can organize community events to promote their brands and create a sense of community around their products and services.
- Hospitality
- Hospitality brands can leverage their experience in creating social spaces to facilitate community-building food events that appeal to their target audiences.
