When there's a fun activity at an interactive pop-up shop, most people can't help but share what they are doing with friends and followers on social media.
Beyond just creating a hashtag to accompany pop-up shops, many brands are going out of their way to create specific campaigns or stations that revolve around platforms like Instagram, Twitter and Facebook. When Tanger Outlets opened a new permanent retail location, a number of social media pop-up stations were created to engage young shoppers.
Knowing that much of the Millennial generation is richer in social currency than actual money, OnePiece and ooVoo both set up shops that gave visitors special discounts based on social influence. As a more accessible option for all social media users, many other pop-up shops, cafes and restaurants simply ask that people trade a Tweet or Instagram post in order to "purchase" a product.
23 Social Pop-Up Shops
These Interactive Pop-Up Locations Drive Engagement with Social Media:
Laura McQuarrie — Jul 9, 2015 — Marketing
23
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
22
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
21
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
20
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
19
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
18
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
17
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
16
Festive Retail Display Promos
The Le Chateau Windows Will Be Getting a Social Media Reveal
15
Simple Health-Consious Cafes
The Weight Watchers Feel Good Cafe Shows How Easy Eating Well Can Be
14
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
13
Dreamy Fragrance Pop-Ups
The Dream Room by Marc Jacob Captures Dreams in Digital Time Capsules
12
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
11
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
10
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
9
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
8
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
7
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
6
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
5
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
4
Pop-Up Floral Shops
Calvin Klein's NYC Location Hosts a Temporary Shop for Floral Arrangements
3
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
2
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
1
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Customizable Cookie Pop-Ups
The OREO Twists Lab Inspires Creative Customizations
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Empathic Emporium Pop-Ups
Not on the High Street's FML Store is Full of Uplifting Curated Gifts
Multicultural Pop-Up Restaurants
OpenTable's Dine London Shares the Taste of Global Destinations
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Online Fashion Retailers
ByteDance Launched a New Multinational Storefront Called 'If Yooou'
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Crypto-Luxury Fashion Pop-Ups
9dcc Unveiled Its Collection 01 Pop-Up Experience in NYC
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Sneaker Swap Shops
eBay's London Pop-Up Invites People to Exchange Sneakers for Free
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Exclusive Pop-Up Events
Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Elevated Skatewear Collections
Pop Trading Company Debuts Its Spring/Summer 2023 Capsule
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Co-Branded Skate Jam Pop-Ups
Hypebeast and Pop-Tarts Coordinate the Crazy Good Skate Jam
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Crackled Leather Sneaker Pop-Ups
Nick Sisombath Launches a New York City Pop-Up Location
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day