When it comes to health drink marketing, one tried and tested way to go is simplistic packaging. By highlighting the minimal amount of ingredients in a healthy beverage, especially vegetable or fruit juices, the product will often sell itself. Instead of cluttering the minds of consumers, the advertising style mimics that of the item being promoted.
However, that doesn't mean there isn't room for creative commercials and provocative advertising in the realm of health drink marketing. Amazonian beverage ads and scandalous food spoof sites show suggestive content works well for health food products too. Meanwhile, healthy dance competitions and fake fruit mash-up ads demonstrate how health conscious brands can be interactive and engage with their audience.
35 Examples of Health Drink Marketing
35
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
34
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
33
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
32
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
31
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
30
Attention-Grabbing Juice Ads
Juice Press Makes a Statement with This Bold Campaign
29
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
28
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
27
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
26
Healthy Farm Juice Branding
Cuckoo’s Juice Branding Identity is Smart, Subtle and Sweet
25
Plant-Based Beverage Cartons
The 'Tetra Top' is Made from Sugarcane and FSC-Certified Paperboard
24
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
23
Quirky Pressed Juices
Juice Matters' Cold Pressed Juices are Branded with Fun Names
22
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
21
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
20
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
19
Additive-Free Bottled Teas
OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants
18
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
17
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
16
Numeric Juice Bottles
Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
15
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
14
Leaf-Like Packaging
PuraFruita Simulates the Leaf Around a Piece of Fruit
13
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
12
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
11
Mathematic Smoothie Branding
Green Ratio is a Concept for Measuring Ingredients in a Smoothie Mix
10
Spa-Themed Smoothies
Robeks Taps Unveils Several Healthy Smoothies Inspired by Spa Water Flavors
9
Blossoming Tea Packaging
The Te Quiero Tea Packaging Design Opens Up Like a Flower
8
Organic Garden Branding
The Radiance Cleanse Juices are Raw, Cold-Pressed and Delicious
7
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
6
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
5
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
4
Nostalgic Drink Releases
The Hi-C Ecto Cooler Makes a Comeback for the 'Ghostbusters' Reboot
3
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
2
Fruit Puree Pouches
'Fruit Me Up!' Fruit Purees Contain No More Than Four Ingredients
1
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
Related Ideas
Metabolism Booster Beverages
Functional Oshee air Boasts an Advanced Metabolism Boost System
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Portable Superfood Packets
Juice Plus+ Superfood Powder Blends 30 Fruits, Veggies & Berries
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Clarifying Cannabis Refreshments
ADAPTAPHORIA Hemp-Based Beverages Come in Two Effect Options
Multi-Benefit Hydrating Drinks
Crunchy Hydration Helps to Alleviate Stress, Boost Moods & More
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Drink Mix Expansions
Cure Hydration is Bringing Science-Backed Electrolytes to Whole Foods
Mind-Body Creatine Beverages
CREATEA Mighty Mango Aims to Bring Creatine to the Mainstream
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Iced Tea Lemonade Kombuchas
Brew Dr. Kombucha Offers a Classic Flavor in a Probiotic-Rich Format
Functional Juice Drinks
Aldi’s Functional Juice Drinks Support Immune & Gut Health
Hydration Solution Expansions
Cure Hydration Expands to Whole Foods Across the U.S.
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Festive Ginger-Forward Kombucha Flavors
Health-Ade Kombucha Boasts Ginger Spice & Everything Nice
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Energy-Boosting Hydration Drinks
Jumex Hydrolit +Advance Comes in Four Flavor Options
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
Lemon-Flavored Hydration Launches
Lemon Perfect Unveils Sunshine Tea & Lime at Expo West
Physician-Formulated Energy Drinks
Peer-Reviewed Studies Informed Elixir's Purposeful Ingredients
Ancient Superfood Energy Drinks
Maca and Manuka Fuel BEEMORE's Uplifting, Energizing Refresher
Juicy Prebiotic Sodas
Simply Pop Shares Fizzy, Functional Drinks for Health-Conscious Consumers
Exclusive Fashion Brand Drinks
Marc Jacobs x Happier Grocery Drop 'THE SMOOTHIE BY MARC JACOBS'
One-Stop Wellness Marketplaces
The Market Place by Laird Superfood Curates Active Living Solutions
Healthy Aging Drink Mixes
Nestlé Vital Nutritional Drinks Target Midlife and Senior Consumers
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Energy Drink Mix Launches
AdvoCare introduced a new flavored energy drink mix Spark Juicy Peach.
Dual-Flavor Sports Drinks
Gatorade Flavor Mashups Combine Familiar Favorites
Naturally Fermented Kefir Sodas
Kif's Fizzy Probiotic Drinks Feature Only Real Fruits & Herbs
Functional Beverage Sachets
Daily Functional Drinks Support Hydration, Gut Health & More
Fruity Matcha-Style Beverages
Green & Tonic Has Partnered with Vita Coco on a Seasonal Beverage
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
Gut-Friendly Premium Sodas
Jamu Refreshes with Real Fruit, Botanicals and Prebiotic Fiber
Icy Dessert Hydration Drinks
RECOVER 180 Hydration Drinks Come in Two New Flavors
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Functional Hybrid Benefit Beverages
CHIMBA Drinks Come in Three Flavor and Function Options
Soda Shop-Inspired Energy Drinks
The Herbalife Liftoff Energy Range Now Features Two New Flavors
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Avocado Seed-Based Beverages
AVSOME's Tea Boasts More Antioxidants & Polyphenols Than Green Tea
Better-For-You Hydration Campaigns
Gatorade Spotlights Its Gatorade Lower Sugar in a New Campaign
Energizing Creatine Beverages
Clean SAV:D + Creatine Features a Rescued Fruit Juice Base
Refreshing Adaptogenic Spritzes
Social Spritz is a Light, Lively Drink for Daytime Consumption
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Hydrating Punch Beverage Mixes
Liquid I.V. Tropical Punch Has a Triple-Flavor Profile
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Brain-Boosting Energy Drinks
Just Ingredients' Sparkling Energy Drinks Feature Paraxanthine
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Organic Fruit Soda Expansions
Evolution Fresh Real Fruit Soda Has Expanded Its Availability
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Organic Functional Beverage Lines
LEVL Expands USDA Organic Certified Beverages to New Channels
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
6-Ingredient Energy Drinks
Naked Sparkling Energy Drink Boasts a Simple, Straightforward Formula
Spanish Kiwi-Focused Beverages
Vianature Launches the New Kiwi Gold Juice Across Spain
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Maximalist Prebiotic Sodas
Fhrist's Feel-Good Fizzy Beverages Support the Gut-Brain Axis
Seasonal Apple-Based Drinks
Clean Juice's Apple-Forward Beverages Fight Pumpkin Spice Fatigue
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Better-For-You Soda Updates
Suja Life Debuts a Soda Alternative with Functional Ingredients
Hydration-Driven Wellness Energy Drinks
Hippie Energy Has 75mg of Caffeine, Mushrooms and More
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Gut Health Hydration Supplements
Preme is Dropping Supplements Like Hot Cocoa & Kiwi Lemonade
Energizing Boba Drinks
AMP Boba Delivers Popping Boba with a Boost in a Convenient Canned Format
Women's Health Juice Ranges
These New Benefit Juice Products Come in Three Options
Daily Greens Drinks
Be Amazing's Canned Beverages Contain 10 Fruits & Veg, Prebiotic Fiber & More
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Effervescent Nutrient-Packed Green Drinks
Huel Daily Greens Boasts 133 Health Benefits
Antioxidant-Rich Sparkling Drinks
Naked Nutrition Launched its Line of 'Naked Sparkling Energy'
Strawberry Guava-Inspired Plant-Based Beverages
Nurish Brands Expands Its FEEL® Energy Drink Line
Nootropic-Infused Productivity Drinks
Deep's Drink for Productivity Supports the Body and Mind
Prebiotic-Rich Clean-Label Sparkling Drinks
VYV Hydration Debut a Drink with Fibers & Electrolytes
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Functional Powdered Drinks
Jamba Singles to Go! Hydrate and Support Energy or Immune Function
Multi-Benefit Wellness Beverages
Interior's Multifunctional Juices Support Whole-Body Health
Cost-Conscious Orange Juices
Tropicana Essentials Juices Feature a Blend of Fruit Juices
Modern Adaptogen Energy Drinks
Josie Beverages is Introducing a New Line of Energy Drinks
Slushie-Inspired Functional Energy Beverages
Lucky Energy Introduces the SLUSH Lineup
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Tropical Fruit Punch-Flavored Beverages
Joyburst Has Expanded Its Premium Hydration Beverage Line
Child-Friendly Calming Drinks
Mighties' Chill Drink Supports Nutritional & Emotional Needs in Kids
Beautifying Hydration Mixes
Cure Hydration's Ingestible Wellness Formulas Launched at Ulta Beauty
Darkly Refreshing Hydration Drinks
The Latest Loom Juice Hydration Drinks Come in Two Flavors
Natural Hydration Drinks
Pricklee is a Non-Caffeinated, Non-Carbonated Six-Ingredient Refresher
Functional Hydration Drink Mixes
Celsius Hydration Has Electrolytes and B Vitamins
Vitaminized Fruit Smoothies
Froosh's Blended Beverages are Fortified with Vitamin C & D
Targeted Hydration Drink Mixes
True Lemon Wellness Helps to Solve Functional Drink Frustrations
Retailer-Exclusive Hydration Beverages
Unwell Hydration Kiwi Pineapple is Arriving Only at Target
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Free-From Concentrated Juice Drinks
Oregon Fruit Company Real Fruit Refreshers are Flavorful
Juicy Tangerine Beverages
Tizz's 237ml Cans Contain 33% Juice and No Added Chemicals
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Flavorful Energy Juice Lines
Karviva Beverages Expands Its Portfolio with Karviva Energy Juice
Cold-Pressed Juice Lineups
These New Daily Dose Drinks Include Smoothies and a Shot
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Antioxidant-Packed Blueberry Juices
IncrediBlu Shares the Natural Sweetness of Pure Blueberry
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Antioxidant Energy Drink Mixes
The V8 Energy Drink Mix Comes in Three Flavorful Options
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Nutrient Hydration Elixirs
Greater Than Makes Hydrating Beverages to Replenish Women
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Probiotic Private Label Refreshments
The Juice Company Kombucha is an ALDI UK Exclusive
Hydrating Summer Smoothies
Smoothie King Unveiled a New Category with Three Revitalizing Smoothies
Hydration Line Expansions
Laird Superfood Expands Its Hydrate Drink Mix Line with New Flavors
Functional Ambient Juice Drinks
James White Drinks Launched Two New Products into Waitrose
Nostalgic Drink Mix Sticks
Fave Organic Drink Mix Sticks Feature Juicy, Real Fruit Powders
Adaptogenic Soft Drinks
Muush's Functional Beverages Share the Benefits of Lion's Mane Mushrooms
Better-For-You Grocer Product Logos
The ALDI Live Healthy Seal Identifies Good Options
Functional Coconut Ciders
Fruii's Coconut Cider Drink is a Nutritious, Clean-Label Refresher
Superfood-Packed Drink Mixes
Big Greens Superfoods Drink Mix Supports Muscle Recovery and More
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Hydrating Zero-Sugar Beverages
Positive Hydration Delivers a Boost of Vitamins and Electrolytes
Gut-Friendly Soft Drinks
Hip Pop Soda is Low-Sugar and Made with Real Fruit
Clean Label Drink Flavors
These New Hydration Drink Flavors from ITS Come in Several Formats
Smart Hydration Tracking
Drinko Simplifies Daily Hydration With Reminders and Goal Tracking
Private Label Fermented Beverages
Natural Grocers Organic Drink Mixes Come in Kombucha and Tepache
Feel-Good Wellness Juices
The New Nékter Juice Bar Lineup Makes Wellness Approachable & Flexible
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Flavorful Powdered Hydration Supplements
Laird Superfood Debuts Two New Flavors and a Sample Pack
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Zesty Kombucha Refreshments
Health-Ade Ginger Lemon Berry Boasts an Unexpected Blend of Flavors
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Regional Agricultural Export Campaigns
essential COSTA RICA Partners with Amazon Ads
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Recovery Wellness Drinks
Optivive is a "Pre-Covery Elixir" for Athletes, Surgical Patients & More