When it comes to health drink marketing, one tried and tested way to go is simplistic packaging. By highlighting the minimal amount of ingredients in a healthy beverage, especially vegetable or fruit juices, the product will often sell itself. Instead of cluttering the minds of consumers, the advertising style mimics that of the item being promoted.
However, that doesn't mean there isn't room for creative commercials and provocative advertising in the realm of health drink marketing. Amazonian beverage ads and scandalous food spoof sites show suggestive content works well for health food products too. Meanwhile, healthy dance competitions and fake fruit mash-up ads demonstrate how health conscious brands can be interactive and engage with their audience.
35 Examples of Health Drink Marketing
35
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
34
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
33
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
32
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
31
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
30
Attention-Grabbing Juice Ads
Juice Press Makes a Statement with This Bold Campaign
29
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
28
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
27
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
26
Healthy Farm Juice Branding
Cuckoo’s Juice Branding Identity is Smart, Subtle and Sweet
25
Plant-Based Beverage Cartons
The 'Tetra Top' is Made from Sugarcane and FSC-Certified Paperboard
24
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
23
Quirky Pressed Juices
Juice Matters' Cold Pressed Juices are Branded with Fun Names
22
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
21
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
20
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
19
Additive-Free Bottled Teas
OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants
18
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
17
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
16
Numeric Juice Bottles
Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
15
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
14
Leaf-Like Packaging
PuraFruita Simulates the Leaf Around a Piece of Fruit
13
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
12
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
11
Mathematic Smoothie Branding
Green Ratio is a Concept for Measuring Ingredients in a Smoothie Mix
10
Spa-Themed Smoothies
Robeks Taps Unveils Several Healthy Smoothies Inspired by Spa Water Flavors
9
Blossoming Tea Packaging
The Te Quiero Tea Packaging Design Opens Up Like a Flower
8
Organic Garden Branding
The Radiance Cleanse Juices are Raw, Cold-Pressed and Delicious
7
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
6
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
5
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
4
Nostalgic Drink Releases
The Hi-C Ecto Cooler Makes a Comeback for the 'Ghostbusters' Reboot
3
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
2
Fruit Puree Pouches
'Fruit Me Up!' Fruit Purees Contain No More Than Four Ingredients
1
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
Related Ideas
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
Paper Water Bottle Concepts
Flowater is a Reclaimed Water Brand Concept Based on Tetra Paks
Whole Fruit Popsicles
'Pop Fruit' Makes Frozen Fruit Popsicles from Pineapples and Mangos
Artisan Water Branding
New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
Ominous Juice Packaging
These Alluring Black Bottled Health Juices Represent the Zumería Juice Bar
Exotic Cactus Waters
True Nopal's Healthy Beverage is Free From Artificial Additives
Fictional Gorilla Milks
The Plight of Gorillas is Addressed in Bananas' Promotional Campaign
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Sliding Ghoulish Lights
The Ghostbusters Floating Slimer is a Cinematic Halloween Decoration
Minimalist Juice Branding
These Juice Bottles Make a Bold Statement With Simple Typography
Collaged Veggie Drink Branding
Ridna Marka Juice Cartons Come Together to Form a Vivid Picture
Detoxifying Energy Drinks
'Little Miracles' Natural Beverages are Packed with Holistic Ingredients
Longlasting Smoothie Mugs
The SANS Juice Travel Bottle Keeps Fruity Liquids Super Fresh
Luxurious French Mouthwash
Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
Boozy Tomato Beverages
Toma Toma Sparkling Combines Alcohol and Tomato Juice
Decadent Grocery Packaging
Woolworths Gold Grocery Store Food Packaging is Unusually Upscale
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
Carbonated Tea Energy Beverages
'Teasy' Tea is a Natural Energy Booster Thanks to Green Tea
Refreshing Watermelon Waters
WTRMLN WTR's Healthy Beverage is Cold Pressed and All Natural
Personalized Valentine's Ice Cream
Tesco Ireland Stores Has Teamed Up with Haagen Dasz
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
Authentic Cold-Pressed Juices
Juice Matters Creates a Line of Nutritious Drinks for Healthy Living
Cold Coffee Juiceboxes
Minor Figures' Cold-Brewed Coffee is Sold in Portable Tetra Pack Boxes
Craft Coffee Delivery Services
This Craft Coffee Service Will Get You Hooked on New Roasts
Raw Juice Labratory Branding
ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
Movie Franchise Masks
The Ghostbusters Slimer Halloween Mask Brings Back the 80s Cult Classic
Spicy Tomato Juice Blends
This Line of Organic Vegetable Juices Now Includes a Spicy Tomato Flavor
Protein-Enriched Waters
The 'ON Protein Water' Range Supports Muscle Growth and Recovery
Wholesome Salad Dressings
The Green Garden Dressings Are Free Of Gluten and GMOs
Psychedelic Tea Packaging
The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
Personalized Frozen Desserts
eCreamery's Online Tool Helps You Create Your Own Ice Cream
Recipe-Listing Juice Packaging
Green Press is a Cold-Pressed Juice Bar in Melbourne
Icy Shot Glasses
This Ice Cube Shot Glass Mold Keeps Your Drinks Cold
Functional Bottle Labels
This Easy-to-Carry Bottle Label Concept Features a Built-In Handle
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
Drinkable Salad Beverages
SaladPower's Beverage Helps You Drink Your Vegetables
Marshmallow Character Candles
This Votive is Designed to Look Like the Ghostbusters Villian
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
Antioxidant Energy Beverages
The Jade Monk Matcha Tea Drinks are Packed with Natural Energy
Ghostbusting LEGO Kits
The New Ghostbusters LEGO Collection Features a Dastardly Red Demon
Homespun Soup Stock Branding
The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
All-Natural Blemish Astringents
The Spotbuster Treatment from Cocoon Apothecary is 100% Organic
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
Cane Juice Cans
Grand Bay's Flavored Sugarcane Juice Reminds of a Tropical Vacation
Transparent Baby Food Pouches
Happy Family's Clearly Crafted Purees Enhance Food Transparency
Kefir-Infused Coconut Water
Inner-Eco's Probiotic Coconut Water Cultivates Good Health
Sparkling Matcha Drinks
This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea
Couture Juice Bottles
'The Butcher's Daughter' Has Released a New Line of Fashion-Forward Bottles
Fatigue-Combating Juice Cleanses
The Calm Liquid Diets by Plenish Relieves the Body of Tiredness
Metabolism-Boosting Teas
GreenTea X50 Instant Energy Green Tea Detoxifies and Energizes
Peanut Butter Juice Blends
Jus by Julie's Beverages Get Inventive with Peanut Butter and Drinks
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
Nut Juice Hybrids
This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
Plant-Based Cartons
This Sustainable Packaging Design is Made from Sugar Cane and Wood
Blended Breakfast Pouches
The 'Good Morning' Breakfast Drinks Come Portable Formats
Colorful Bon Bon Bags
Packaging for Petit Bon Bon is Straightforward and Color-Coded
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
Hypochondriac Healing Kits
Flora Cruells Benzal's Unique Survival Kit Appeals to Hypochondriacs
Automated Smoothie Makers
The Smoothie Smart Blender Automatically Blends the Perfect Drink
Shapely Vodka Branding
The INEY Packaging by StudioIn Takes on Distinct Qualities
Green Olive Snack Packs
These Organic Olives Come in a Convenient Pouch for On-The-Go Snacking
Hydrating Melon Water
DRINKmaple Introduces an All-new Melon Water Beverage at Expo West
Sugarless Cold Pressed Juices
The Naked Juices Offer Full Health Benefits Without Preservatives
Boozy Bacon Caesars
The Canned Mott's Clam and Tomato Caesar is Infused with Smokey Bacon
Gourmet Grape Juices
Gisborne Gourmet's 'First Press' Line Has Zero Alcohol Content
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
Natural Tea Energy Drinks
The Opportuniteas 'ClearTea' Natural Drink Powder is Vitamin-Enriched
Urban Kefir Cafes
Toronto's deKEFIR Offers an Artisanal and Healthy Dessert Menu
Energizing Electrolyte Gels
The E-hydrate BCAA+ Energy Packets Offer a Natural Boost of Vitality
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
Healthy Avocado Margaritas
This Blended Fruit Drink Contains Avocado for Added Creaminess
Protein-Infused Waters
This Water Helps Consumers Add More Protein to Their Diet
Delicious Supplement Drinks
'HighVit' Beverages are Like Liquid Vitamins for Fast-Paced Consumers
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Boozy Frozen Lemonades
These Frozen Drink Pouches Turn Cocktails into Freezies
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
Pastel Popsicle Packaging
Wrappers for Yoguta's Yogurt Popsicles Are Delightfully Retro
Organic Frozen Yogurt Cafes
Qoola Frozen Yogurt Bar Features Locally Sourced Treats
Peculiar Puree Packaging
The Kiss Fruit and Vegetable Puree Packaging Design is Ghoulishly Vibrant
Fruity Probiotic Water
Suja Makes Enhanced Water Beverages with Pleasing Sweet Flavors
Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
Cold-Pressed Fruit Water
The New 'WTRMLN WTR' is a Refreshing Beverage Made from Watermelons
Texas Grapefruit Cocktail Syrups
This Liber & Co Syrup Duo Features Two Deluxe Drink Add-Ins
Ghoulish Anniversary Donuts
Celebrate the 30th Anniversary of Ghostbusters with Decorated Donuts
Pumpkin-Flavored Kefir Drinks
This Probiotic Smoothie Comes in a Tangy Pumpkin Flavor
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
Indian Batter Pouches
Eastern Condiments' Dosa Batter Comes in a Ready-to-Pour Package
Caffeinated Nut Lattes
NÜMOO's Espresso Pistachio Latte Boasts Only Eight Simple Ingredients
Botanical Juice Bottles
Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
Probiotic Fermented Lemonade
Hello Natural's Healthy Lemon Drink is Filled with Good Bacteria
Organic Kefir Drinks
This Fermented Beverage Provides a Healthy Dose of Protein
Blissful Yogurt Beverages
The Nestle Bliss Yogurt Drinks Feature Real Fruit Juice & Live Cultures
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
Fortified Fruit Juices
The Marigold Peel Fresh Juices Are Packed With Essential Vitamins
Fruity Sorbet Floats
This Healthy Icy Dessert is a Great Alternative to Ice Cream
Herbal Hemp Beverages
The Hemp2o Vitamin Waters are Filled with Nutritients from Hemp Seeds
Fruity Mocktail Cartons
My Mocktail's Non-Alcoholic Beverages Come in Ready-to-Drink Packs
Antioxidant-Rich Tea Blends
The Super Premium Teas from Purity.Organic are Rich in Antioxidants
Portable Soda Makers
The Purefizz Soda Maker Makes Soda Anywhere, Anytime
Colorful Vegetable Juice Branding
The New V8 Juices are Made from Colorful Fruits and Vegetables
Probiotic Coconut Drinks
Rhythm Health's Coconut Kefir Drinks Do Away with Dairy
Electrolyte-Infused Teas
These Tea-Based Beverages Contain Electrolytes to Support Hydration
Ghoulish Slime Lamps
The Ghostbusters Motion Light Turns the Gooey Villain into a Lava Lamp
Popping Candy Cocktails
This Pop Rocks Margarita Recipe Will Have Your Mouth Exploding with Flavor
Drinkable Greek Yogurts
The LALA Greek Yogurt Smoothies are Made for Consumers on the Go
Sweet Seasonal Drink Menus
These Sweet Summer Drinks are Made for Warmer Temperatures
Herbal Coconut Waters
This Refreshing Coconut Drink is Infused with Botanical Herbs and Spices
Cherry Chocolate Chai Drinks
This Dark Chocolate Smoothie Features Frozen Cherries and Chai Spice
Divination Omen Cups
Etsy User Crucify Created This Fortunate Harry Potter-Inspired Grim Teacup
Damaged Shipment Ads
These Boxman Ads Show What Happens When You Don't Pack Things Properly
Anti-Ghost Jewelry
The Ghostbusters Logo Signet Ring Makes You an Honorary Member of the Team
Eggnog-Inspired Kefir Drinks
This Lifeway Kefir Drink Reminds of a Favorite Seasonal Beverage
Ghoulish Slime Pastries
The Ghostbusters Green Slime Flavored Twinkies Have a Neon Custard Filling
Custom Waffle Confections
This Australian Food Truck Offers Personalised Nutella Waffles
Sparkling Caffeinated Water
Sparkling Avitae is a New Line of Energizing Water-Based Beverages
Pink Guava Purees
This Puree Will Enable Bartenders to Create Spectacular Cocktails
Cooling Kefir Bars
These Frozen Snacks are Made From Cultured Probiotic Ingredients