A concept product from PricePlow called CREATEA Mighty Mango is set to be unveiled at SupplySide Global 2025, merging an energizing boost with the multifaceted benefits of creatine with two scientifically validated ingredients.
This 12-ounce, ready-to-drink beverage combines natural caffeine and a non-sugar sweetener, aiming to tick multiple boxes for consumers who are hoping to see a fresh and different option on the market. "Creatine has been a hot ingredient in the sports nutrition market for its muscle performance benefits for years. With this formulation, we wanted to break creatine out of that box for a more mainstream audience and highlight some of the other health benefits it can offer," expressed CREATEA formulator Joey Savage.
This new concept product builds on the success of XPO NRG, showcased at SupplySide 2024.
What Makes This Trend Stand Out
- Functional Beverages Evolution
- Emerging beverages blending energy-boosting and health-enhancing ingredients are redefining consumer expectations and broadening appeal beyond traditional markets.
- Mainstream Creatine Adoption
- Shifting perception and application of creatine in products beyond sports nutrition are paving the way for its integration into everyday dietary consumption.
- Sugar-free Energy Options
- The innovation of sugar-free energy drinks is gaining momentum as health-conscious consumers demand alternatives that do not compromise on taste or effectiveness.
Sectors Adopting This
- Health and Wellness
- The health and wellness industry is poised to capitalize on functional beverages that promise multifaceted benefits, catering to a more holistic lifestyle approach.
- Sports Nutrition
- Sports nutrition is expanding its boundaries by incorporating ingredients typically associated with its sector into products meant for a broader consumer audience.
- Beverage Production
- Beverage producers are innovating with novel ingredient combinations, offering new variations that appeal to a wider range of customer palates and health goals.
