At SupplySide West 2024—an event that gathers innovators in health and nutrition—PricePlow will be giving away 50,000 free cans of XPO NRG, an event-exclusive collaborative energy drink to refresh attendees' energy levels and mental focus. This lemonade-flavored beverage crafted expressly for the event brings together high-performance ingredients like Cognizin citicoline, Zembrin Sceletium tortuosum and MitoPrime L-ergothioneine to provide clean energy, focus and neuroprotection.
Although XPO NRG is not for sale, it will be available at participating booths at SupplySide West 2024. Attendees can look forward to visiting the booths for Cognizin by Kyowa Hakko, Zembrin from PLT Health Solutions and MitoPrime L-Ergothioneine by NNB Nutrition to learn more about each featured ingredient. "Competition happens at the bottom, collaboration happens at the top," says Ben Kane, PricePlow President and XPO NRG Project Coordinator.
What Makes This Trend Stand Out
- Event-exclusive Beverages
- Creating beverages specifically for distribution at industry events can boost both product exposure and engagement through unique, tailored experiences.
- High-performance Ingredients
- Incorporating scientifically-backed ingredients like Cognizin citicoline, Zembrin Sceletium tortuosum, and MitoPrime L-ergothioneine enables brands to offer superior benefits such as enhanced focus and neuroprotection.
- Collaborative Product Development
- Developing products in collaboration with multiple companies highlights the strength of co-branding and shared innovation in the health and nutrition sector.
Sectors Adopting This
- Health and Nutrition
- The integration of unique ingredients targeting cognitive health and performance marks a significant leap in the way health drinks are crafted.
- Event Marketing
- Leveraging exclusive products to engage attendees at industry-specific events can effectively drive brand recognition and audience interaction.
- Functional Beverages
- The rising demand for beverages that provide additional health benefits presents opportunities for companies to differentiate themselves with scientifically supported claims.
