Over the past few years, the use of facial recognition technology has proven to be capable of so much more than just identifying people. When used for the purposes of marketing, this technology is able to make better product recommendations and respond to a consumer's behaviors or a unique scenario. This technology also makes it possible to hone in on a particular demographic, as seen by the illuminated billboard beer brand Astra used to market its product exclusively to women—but not ones below the legal drinking age.
One of the most impactful advertisements to make use of facial recognition technology is the billboard Women's Aid set up to bring awareness to domestic violence; simply by looking at the billboard of a woman's bruised face, people became responsible for making the markings disappear.
Following the huge buzz surrounding Microsoft's age-predicting Face API, these marketing campaigns show how brands can put technology like this into practice.
23 Facial Recognition Marketing Stunts
These Campaigns Use Facial Recognition Tech for Advertising:
Laura McQuarrie — May 20, 2015 — Business
23
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
22
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
21
Face Recognition Payment Tools
Alibaba's 'Smile To Pay' Lets You Pay Via Face Scan
20
Facial Recognition Apps
The Coca-Cola FaceLook Campaign Fuses the Online World with Reality
19
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
18
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
17
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
16
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
15
Junk-Refusing Vending Machines
These Healthy Snack Vending Machines Reference Your Medical Records
14
Smile Currency Campaigns
Teatreneu's Pay with a Smile Only Charges for Laughs at a Comedy Show
13
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
12
Face Recognition Fail Sites
The Frijj ‘You LOL You Lose' Game Looks for Laughter
11
Emotional Reaction Detectors
The NeoFace Facial Recognition Program Analyzes Customers' Behavior
10
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
9
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
8
Biometric Store Payments
This Chinese Grocery Store Features a Unique 'Face Pay' System
7
Face Check-Ins
Facedeals Uses Facial Recognition Technology to Check You Into a Location
6
Targeted Ad Tech Boxes
The Intel Set Top Box Plays Commercials Customized to Viewers
5
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
4
Staring Competition Posters
DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
3
Biometric Buying Systems
This New Payment System Lets You Buy Things with Your Face
2
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
1
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Human Images
Human Generator is a User-Friendly Tool for Making Models with AI
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Virtual Piercing Apps
The Face Piercing App Uses AI & Facial Recognition to Visualize Piercings
AI Video Generators
Canva Turns Text Prompts into AI Talking Heads
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Powered Personalized Avatars
Google Presents the VLOGGER AI to Replicate Users Digitally
AI Image Location Search
Picarta Can Find Where a Photo Was Taken Using AI
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI Video Dubbing
Video Dubbing Uses an AI Video Translator To Perfect Facial Expression
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Video Creation AI Tools
Microsoft Introduces a New AI Content Model Dubbed VASA-1
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Shopping Tools
Klarna's AI Image Search Helps Shoppers Find the Best Deals
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Mental Health Mirrors
The Baracoda BMind Smart Mirror Helps Users Manage Stress
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AI Physical Therapy Apps
Scrolling Therapy Helps Parkinson's Patients Work Their Facial Muscles
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Attractiveness AI Tool Programs
MSCHF Unveils the New Hot Chat 3000 AI Tool to Rank Attractiveness
AI Headshot Generators
Airbrush Studio Can Create Professional Headshots from Selfies
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Prostate Cancer AI Biomarkers
Researchers are Testing a Predictive AI Biomarker for Cancer Care
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
eCommerce Fraud Prevention Services
Forter Uses Artificial Intelligence to Ensure eCommerce Safety
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Tech-Enhanced Facial Workouts
NuFACE's Fitness For Your Face Introduces a New Facial Workout
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Organizational AI Features
Airtable AI Offers a Transformative Approach to Everyday Work
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
AI-Powered Body Scanners
The 'FitMe' 3D Body Scanner Measures Body Fat and More
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Personalized AI Astrologers
Astrology Works Uses AI To Offer Personalized Zodiac Guidance
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AI Dementia Care
Sensay Uses AI to Replicate a Person's Likeness and Preserve Memories
Human-Like AI Agents
D-ID Agents Can Answer Questions in Two Seconds with 90% Accuracy
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
AI-Scaling Developing Tools
Adobe Introduces the Firefly Services to Aid Developers
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Referral-Only Skincare Brands
Face Reality Pairs People with Professional Products & Acne Experts
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
AI-Powered Surveillance Systems
Lumana AI Launches its Artificial Intelligence Surveillance Camera
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
AI-Powered Cannabis Platforms
'Flora Match' Offers Personalized Recommendations to Cannabis Users
AI-Powered Smart Bird Feeders
Bird Buddy Unveils its New Feeder that Can Identify Species
Facial Movement Game Controllers
Google's New GameFace Allows Users to Control with their Faces
AI Voice Replication Protections
'AntiFake' Uses AI to Prevent AI from Duplicating your Voice
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Student Support AI Tools
Student AI Helps Students Study Smarter
AI-Generated Guessing Games
'Human or AI?' Tasks Players with Spotting the AI-Generated Image
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Age Verification Solutions
ComplyCube Launches 'Age Estimation' for Minor and Business Protection
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Phishing Website Detectors
Akamai Unveils a Tool for Detecting Fradulent Brand Impersonations
Facial-Tracking Sonar Glasses
Ruidong Zhang Works on a New Technology Dubbed the EchoSpeech
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic