Educational retail concepts provide the opportunity for customers to engage with product and service offerings on a conceptual level, which in turn serves as a crash course in the brand's values. In addition to cultivating an audience for the back story of the brand or product in question, immersive retail spaces take engagement to the next level by integrating product education and hands-on testing.
A great example of a retail design focused on storytelling and product education are Tesla's boutiques located within shopping malls. Although not the traditional space for shopping for a car, such educational retail spaces offer consumers the chance to familiarize themselves with a product in a setting that is low pressure and inspired by play.
Additionally, brands are increasingly turning to virtual reality technology in order to provide immersive product trials that are almost as realistic as the real thing. A winning example of this Audi's use of virtual reality to offer virtual test drives, essentially creating a mobile dealership.
23 Educational Retail Features
From Immersive Whiskey Simulators to Experiential Tech Retailers:
Rebecca Byers — Nov 23, 2015 — Autos
23
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
22
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
21
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
20
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
19
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
18
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
17
Experiential Tech Retailers
The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop
16
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
15
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
14
Educational Cannabis Sommeliers
The Mile High Dispensary in Denver Has an Expert 'Budtender'
13
Interactive Telecommunication Displays
This Store Includes Hands-On Demonstrations of New Products
12
Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
11
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
10
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
9
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
8
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
7
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
6
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
5
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
4
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
3
Vodka Mixology Classes
Deep Eddy Vodka Hosts Signature Cocktail Making Sessions
2
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
1
Smart Shoe Racks
The Scala Lift and Learn Wall Lets Users Pick Up Shoes and Read Specs on a Screen
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Wood-Paneled VR Headsets
The Conceptual Atari VR Headset Has a Nostalgic, Old-School Design
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Biomaterial Retail Interiors
Molly May Ratcliffe Researches How Biomaterials Can Be Better Used
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Immersive Sports Supplies Stores
Picturesque Studio Debuts a Playful Retail Store for Vegas Sports
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Cave-Like Retail Interiors
AIA Estúdio Designs a Cave-Like Interior for a Store in Rio de Janeiro
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Humanizing Furniture Catalogs
The IKEA Life Collection 2022 Shares Why Products are Resold
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
High-End Specialty Food Stores
L’Épicuriste Boasts Curated Food Products, Sourced Globally
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Vibrant Multi-Level Office Designs
Gensler Reimagines the Accenture Office Space in Chicago
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Elderly E-Commerce Education
JD's New Service Center Helps the Elderly Adapt to Online Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Educational Cheese Experiences
The Parmigiano Reggiano Consortium Offers Immersive Experiences
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Metaverse-Based Dealerships
1Verse Launched the First Virtual EV Dealership in the Metaverse
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Educational Streaming Features
YouTube is Implementing a Series of New Educational Features
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Educational Martian Metaverse
The Museum of Science, Boston Created Mission: Mars on Roblox
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Educational Esports Metaverses
Amazon University Esports Launches a Metaverse Experience
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Tech-Based Educational Devices
Meta Launches a New Education Device for Teachers
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta