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The Scala Lift and Learn Wall Lets Users Pick Up Shoes and Read Specs on a Screen

 - Sep 22, 2015
References: scala & scala
The Scala Lift and Learn wall provides both and educational and interactive experience for consumers and is ideal for retailers who are looking to incorporate technology into stores and showroom displays. This wall was erected to display Adidas footwear at the Integrated Systems Europe exhibit earlier this year.

The wall displays shoes on traditional platforms which are all placed in front of a large television screen. Consumers are able to look at the shoes and when the shoe is removed from its platform, the screen will immediately change and begin listing the sneaker's specs. This example of interactive marketing allows consumers to physically hold the product as they learn about its detail -- material, price and more.

The Life and Learn wall eliminates the need for an immediate interaction with sales representatives and provides consumers with a personalized viewing option. It also brings information directly to the consumer without overwhelming them. Shoes can easily be swapped and switched. If the consumer decides to lift two shoes, the screen will display a comparison chart, which further enhances each experience.