No matter what business you're in, having an online presence is absolutely imperative in this day and age. While e-Commerce innovations include having an online store or website, it's also useful to incorporate social media and new platforms into your business plan to really engage today's digital consumer. From crowdsourced fashion design to online business cards, here are some of the most creative ways of doing e-business.
Implications - With the majority of consumers well accustomed to social media and its various elements, it is imperative that a corporation have itself embedded in all areas exposed to the public. Social media is a massive public arena in which businesses have the potential to reveal itself, its products and its ideas to consumers. A business that is active on all channels of social media will likely attract more consumers.
52 e-Commerce Innovations
Cases of e-Business, from Online Contests to Crowdsourced Commercials:
Katherinev123 — Oct 29, 2009 — Pop Culture
52
Polyvore Community
Create Your Own Fashion Set and Get Feedback
51
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
50
My M&M's For Business
Marketing With Customized Chocolate
49
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
48
PlanHQ
Bring Your Business Plans to life
47
Fashion Collages for Brand Exposure
Space Mermaid on Polyvore
46
E-Commerce Meets Ultra-luxury
20Ltd Sells High End Design
45
Pocket-Sized Social Networking
MingleStick Packs a Business Card Into a USB Device
44
Crowd-Powered Consumerism
JustBought.It Combines Twitter, Google Maps & TwitPic
43
News Impact Ratings
Consumers Evaluate Businesses Based On Company News
42
Crowdsourced Film Remakes
'Star Wars: Uncut' Lets Fans Recreate an Epic Movie
41
Real-Time PowerPoint Tweets
Make Presentations Go Live With the Twitter PowerPoint Plugin
40
Online Business Cards
.Tel Domains Make Phone Books and Paper Self-Promotion Obsolete
39
Personalized Flip-Flops
RIVETZ Lets You Design Your Dream Sandals Online
38
Businesses Embracing Social Networks
We Are Smarter Than Me
37
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
36
Crowdsourced Fashionocracies
Beta Fashion Creates Collections Entirely from Customer Input
35
Collaborative Twitter Fundraising
PayPal, eBay & MillerCoors Step Up to #BeatCancer
34
Viral Microblogging Buyouts
Microsoft Acquires Twitter, the Blogosphere Erupts
33
Twittering Football Teams
NFL's Green Bay Packers Formally Adopt Social Networking Tools
32
Cross-Promotional Fails
Burger King Un-Friends Facebook Over 'Whopper Sacrifice' Snafu
31
Digital Social Networking Business Cards
Poken Keychains Encourage Physical Interaction
30
Viral Business Parodies
Mad Magazine's Circuit City Spoof
29
Twitter Message Boards
Tweetboard Brings Twitter Conversations to Your Site
28
Twitter-Fueled TV Launches
P. Diddy Leverages His 227,000 Followers for "P. Twitty TV"
27
Crowdsourcing Local Commercials
Businesses to Receive Free Rhettandlinkomercial (UPDATE)
26
Virtual Business Cards
TwtBizCard Uses Hashtags to Send Contact Info With Each Tweet
25
Crowdsourced Commercials
iFart Will Pay for the Person Who Can Toot Their Horn the Best
24
Social Media Stadiums
The New York Mets Aim for Electronic Fan Interaction During Games
23
Web-Based Business Moves
Palm Says Adios to Phone OS in Favor of New Web OS
22
Masked Twitter Ads
Magpie Pays You If You Twitter Their Advertisements
21
Crowdsourced Online Lookbooks
Fashionair Lets Editors & Fashionistas Curate Pret-a-Porter Looks
20
Online Expedition Contests
Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
19
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
18
Crowdsourced PC Power
'World Community Grid' Uses Computer Downtime for Humanity
17
Simplistic Gadget e-Buying
The Measy Electronics Website Makes Shopping That Much Easier
16
Open-Source E-Commerce
Shopify
15
Twitter Concierges
Hyatt Extends Hospitality to the Internet With @HyattConcierge
14
Crowdsourced Search Engines
Lavva Allows for Finding and Discussing Any Issue (REVIEW)
13
Eco Assessments
Todae Helps Business Reduce Impact
12
Custom Online Advolution
Google Adsense Now Lets You Pick the Ads You Want to See
11
Interactive Sport Sales
EA Games Launches Grand Slam Tennis Application On Facebook
10
Brand Adoration
Coke Facebook Page is Number One After Obama
9
Twitter-Powered Goodwill
Twipple Encourages Spontaneous Acts of Kindness
8
Crowdsourced Operas
Royal Opera House Solicits Tweets for Upcoming Twitter Opera
7
Viral Site Explanations
BooneOakley Makes a Simple But Successful Business Tutorial
6
Social Media Shopping
Corporate Retailers Embrace Facebook, MySpace and YouTube
5
Crowdsourced Copy Editing
GooseGrade Lets You Correct Any Website in the World
4
Quirky Cord Management
'Cordies' is a Crowdsourced Cable-Holding Device
3
DIY Software-as-a-Service Businesses
Micro-SaaS
2
Social Biz Rankings
Tuggle Rates Businesses on Community Commitment
1
New Media Reporting
Thoora News Uses Blogs, Twitter, Comments as Real-Time Sources
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Hyper-Personalized Homepages
Saks Global Created a Homepage Experience Unique to Every Customer
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Elevated Delivery Merchant Features
These New DoorDash Real-Time Features Empower Merchants
Creator-Focused Monetization Platforms
Headquarterz Bridges Social Media and OTT Distribution
Lead Intelligence Services
Ecommerce Leads Identifies Stores Actively Seeking Agency Partners
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Accessiblle No-Code Marketplace Platforms
Nautical Commerce Continues to Democratizing E-Commerce
Unified Ecommerce Platforms
Boeing Distribution Emphasizes Efficiency & Convenience with New Tool
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Cashless Cannabis E-Commerce Tools
IndicaOnline is Introducing the Cutting-Edge sweedePay
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Latin E-Commerce Platforms
Puerto Rico Debuts a Government E-Commerce Procurement Platform
AI Merchant Discovery Ecosystems
Amazon’s Shop Direct is Now Available for Merchants
AI-Assisted Retailer Websites
Lightspeed Showroom Gives Brick-and-Mortar Stores an Online Presence
AI Product Marketplaces
AI-enabled Hub Offers A Wide Range Of AI Products Online
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Seamless Second-Hand Retail Expansions
Minimist Caters to Second-Hand and Consignment Retailers
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Online Auction-Inspired Marketplaces
Palmstreet Embraces the Online Auction Format with Two Models
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Next-Gen Crowdfunding Platforms
Indiegogo Introduced Advanced Creators Tools, Verification & More
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Lanyard E-Commerce Sites
Lanyards Online Debuts an E-Commerce Platform with Expanded Lanyard Range
Retail Supply Chain solutions
Oracle debuts the Oracle Retail Supply Chain Collaboration
Multi-Revenue Fashion Platforms
Rent the Runway expands into resale, ads and cleaning services
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Crowdfunding-To-E-Commerce Partnerships
SHOPLINE Enters into Collaboration with LaunchBoom
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Idea Repository Books
Business Ideas Database Curates Proven Business Opportunities At Scale
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
African Creator Economy Platforms
The Sony Innovation Fund is Supporting the Work of Twiva
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Shopping Campaign Optimizers
Productsup Introduced AI-powered Google Shopping Enhancement Tools
Agentic AI Commerce Platforms
POP.STORE has Launched the ECHO-ME Platform
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Second-Party E-Commerce Models
Neato manages online sales and logistics for consumer brands
No-Code E-Commerce Tools
Bleep Helps SMEs Build and Manage Online Stores Without Coding
Agent-Optimized Internet Features
aron Levie Introduced Agent-Focused Software
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Integrated POS Ecosystems
Rogers Launches a Platform Combining Payments, Rewards, and More
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Online Earnings Platforms
Earning Website Lets Users Start Earning Online From Account Creation
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
E-Commerce Content Growth Tools
Blogd’s Smart E-Commerce Blogging Tools Drive Organic Sales
Business Automation Platforms
Cart.ai Automates Business Tasks And Creates Dynamic Visual Content
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Business Operation Platforms
Every Centralizes Back-Office Functions For Modern Businesses
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Executive Innovation Insight Services
Retail Innovation Council And dunnhumby Launch 'RIX'
Ecommerce Tool Directories
1-800-D2C Connects Top D2C Brands With Trusted Ecommerce Tools
E-Commerce Chatbot Platforms
Create Intelligent Chatbots For Online Stores Quickly With Embed Chat
Verified Identity Commerce Platforms
Kijiji Integrates Interac Verified Solutions
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Access-Focused Digital Platform Evaluations
Zomato and Blinkit Hosted an ‘Access-Ability’ Conclave
Canadian Entrepreneur-Focused Marketplaces
Futurpreneur Marketplace Emerges as a Timely Initiative
Automated Influencer Reporting
Squarednow Streamlines Influencer Reporting With Automated Data
Managed Retail Connectivity Services
Internet Retailing Introduced ConsumerX Managed Connectivity
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
First-Of-Its-Kind Digital Coupons Programs
Inmar Intelligence Partners with bp and Axonet
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Unified Grocery Platforms
Riesbeck’s And eGrowcery Launch Streamlined Digital Shopping Experience
Marketing Discovery Tools
Marketer Tools Helps You Find Unique Solutions For Every Marketing Need
Surplus Electronic Components Marketplaces
Mobius Materials Presents Its E-Auction Marketplace
Expert Knowledge Platforms
Thinkers360 Connects Professionals With Top Experts And AI Tools
AI Commerce Platforms
iMerch.ai Delivers Personalized Shopping And Smart Storefront Solutions
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Syndicated Product Content Systems
Colgate Uses AI to Distribute Content Across Retail Channels
Secure Data Collaboration Services
Instacart Debuts Data Hub for Its Advertising Partners
Supply Chain Services
Amazon Opens Its Global Logistics Network to All Businesses
Community Engagement Platforms
Hivescout Helps You Find And Engage Your Audience Across Forums
Ecommerce Discovery Tools
Depict Enables Pinterest-Style Product Discovery for Ecommerce Stores
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Mobile App Builders
AppBuzz Transforms Your Ecom Site into a Mobile App in 60 Seconds
Startup Deal Platforms
Discover Hidden Startup Gems With Micro Deals This Black Friday
AI-Powered Customer Personalization Features
eGrowcery and Birdzi Form a Strategic Partnership
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
No-Code App Builders
Ezy.is Enables Easy Mobile App Creation for Entrepreneurs and Businesses
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Expert Access Platforms
Outpost Connects Users To Industry Experts For Fast Actionable Feedback
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Generative Business Compliance Services
7E Helps Companies Manage Regulatory Requirements
Omnichannel Payment Systems
MoneyGram Connects Cash and Digital Payments in One Platform
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
All-In-One E-Commerce Assistance Services
doola Has Introduced Business-In-A-Box™ for E-Commerce
Digital Services Platforms
The TechHorse Provides Comprehensive Solutions For Your Online Presence
No-Code Commerce Platforms
Dokan Cloud Helps Businesses Build And Manage Online Stores Easily
Ready-to-Buy Customer Tools
7eads Identifies Ready-to-Buy Customers on Social Media
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Online Sales Platforms
Samasemua Helps Creators And Small Businesses Sell Products Anywhere
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Culturally Informed Cross-Border Services
EPWK is Credited with Building a Digital Silk Road
Business Device Marketplaces
Eze Simplifies Global IT Procurement With Affordable Devices
Rapid Business Planning
I Have An Idea Delivers Business Plans, Customer Profiles, And Strategies
Online Tools Directories
Online's Tool Provides Easy Access to the Best Websites and Online Tools
Green Career Marketplaces
Find Environmental Roles Easily With Environmental Job Boards Platform
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
Digital One-Link Webstores
Samasemua Lets You Sell Products And Create Webstores With One Link
Redesigned Corporate Websites
EAM-Mosca's Website Features as a Comprehensive Digital Resource
Citywide Digital Literacy Programs
Emerge and Rise Caters to Small Business Owners