The prospect of cyber-bullying on Facebook caused the social network to disable a critical function of Burger King's Whopper Sacrifice promotion. So Burger King just scrapped the whole deal in response.
Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the â€œfriendâ€ you dropped to let them know where your allegiance truly lies.
Implications - While Facebook hasn't banned the promotion outright, they have disabled the notifications, which they have stated violates their privacy laws. By significantly cutting into the kind of awareness of Burger King's promotion, they have decided it would be better for them to end the ad campaign now and soak in all the short-term publicity they can get out of this situation.