Social networking sites like Facebook, MySpace and LinkedIn have literally changed the way people communicate with each other. A new company called Poken has brought these social networking sites offline in the form of keychains in the shape of friendly animals. The idea is to allow people to physically exchange social networking information by touching two Pokens together, kind of like a digital business card for social networking.
Implications - As the world of communication and human interaction shifts over to the realm of digital social media, it is imperative that businesses adapt quickly if they are to remain successful. Businesses that provide consumers unique and innovative ways to maximize the use of these new mediums of communication and socializing will appeal to today's tech-savvy society.