When you talk about dog advertising, one of the first campaigns that comes to mind is FIDO, but the cell phone company isn’t the only one using canine’s for its own advertising. Here, the audience sees more than a few examples of dogs getting their time to shine.
There’s something intrinsically relatable about seeing dogs in advertising. Being one of the most popular pets, dogs are appealing because so many people are familiar with them and thus, all can get a kick out of seeing them in advertising. Dogs also seem to embody certain elements people enjoy in advertising: they’re cute and genuine.
The Purina commercial uses a dog to break down the formal, stale nature of an office space. The company sends a cute little dog into an office with a tennis ball and hilarity ensues as everyone crowds around to play with the dog.
27 Adorable Pieces of Dog Advertising
26
Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
25
Faux Canine Eyewear Lines
The Barker ‘Monocles for Dogs' Set is a Comical Ruse
24
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
23
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
22
Canine-Concealing Campaigns
The Amigos dos Bichos Ads Reprimand Animal Abandonment
21
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
20
Napoleon Complexed Puppies
The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
19
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
18
Silhouette Pet Ads
The Purina Pawsway Campaign is Animalistic and Minimalist
17
Personified Pup Branding
Vitale Dog Food Packaging Takes Canines Seriously
16
Dog-Pooping Ads
Kackel Dackel Game Teaches Kids How the Craptastic Digestive System Works
15
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
14
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
13
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
12
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
11
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
10
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
9
Pet-Attracting Advertising
The Nestle Purina Dog Advert Will Get Your Puppy's Attention
8
Personified Pup Perfume Ads
'Le Chien' is Unusual and Amusing
7
Dog-Filled Department Stores
Bergdorf Goodman Holiday Video Has Canines Indulging in Luxury
6
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
5
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
4
Time Lapse Canine Campaigns
The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends
3
Doggy Dialogue PSAs
The Holiday Pup PSA is Adorable
2
Posh Pup Commercials
The Royal Dutch Guide Dog Foundation Asks for Support in Style
1
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
Related Ideas
Interactive Companionship Robotic Dogs
ECOVACS LilMilo Was Debuted at CES 2026
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Expanded Pet Apparel Capsule
The Adidas Originals Pet Collection Brings Forth Brand Styling
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Pet-Accommodating Bed Frame Designs
Liam de la Bedoyere Designs the Wooden Dog Hut Bed
Lamb-Inspired Dog-Centric Plush Toys
Chewy Debuts Its Lamb Chop Plush Character for Dogs
Plush Toy Hotel Campaigns
Goodwood Opens Up the Goodwoof Hotel for Jellycat Friends
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
High-Altitude Dog Food Unboxings
ORIJEN Launched FRESHPREY with the World's Most Extreme Unboxing
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Pet-Inspired Perfumes
Tamburins Launched Fragrances Inspired by a Dachshund
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Pizza Delivery Robot Dogs
Domino’s is Trialing the Domidog for Guarding Pizza on the Beach
Dog-Focused Retail Experiences
Le Bon Marché Rive Gauche is Running 'I Love You Like a Dog!'
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Nutrient-Dense Own-Brand Pet Foods
Pets at Home Ruff's Recipes Dog Foods are Accessible
Biobased Pet Care Collections
Mrs. Meyer's for Pets Meets the Rising Demand for Pet Care Solutions
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Fresh Pet Foods
Blue Buffalo is Expanding into Fresh Pet Food with Love Made Fresh
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Pet Toy QSR Meals
The Happy Doggy Series Gives Dogs Mcdonald’s Happy Meal Play Toys
Value-Forward Pet Insurance Partnerships
PetSmart Continues Its Partnership with Healthy Paws
Pet-Focused Soccer Programming Initiatives
Purina Introduces the National Pet Kit & a New Campaign
Reimagined Hot Dogs
The SPAM Dog Mashes Up Two American Culinary Icons
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Seasonal Pet Care Capsules
PetSafe® Unveils a Collection of Pet Essentials for the Summer
Fresh Dog-Friendly Pizzas
Pizzana and JustFoodForDogs Launched the Pup Pizza
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Dog-Shaped Furniture Sets
Elanco’s Pet Collection Turns Flea Awareness into Sculptural Seating
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
AI-Powered Dog Collars
Fi Series 3 Plus Lets Owners Monitor Their Dog from Their Smartwatch
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
AI-Powered Dog Adoption Initiatives
PEDIGREE® Has Launched Melhoramigo.ai
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Dog-Friendly Cake Bites
Three Dog Bakery's Ultimate Celebration Cake Bites are Poppable
Elderly Companionship Campaigns
Mayores Amigos Matches People in Care Homes with Senior Dogs
Humorous Pet Health Campaigns
IAMS Promotes its PROACTIVE 5 Benefit System with Smooth Deliveries
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Science-Backed Dog Food Recipes
JustFoodForDogs' Targeted Nutrition Addresses Health Concerns
Thoughtfully Designed Pet Pieces
TEAM WANG Expands its THE ORIGINAL 1 Line with 'FRIENDS'
Mobile Cat Therapy Initiatives
Purina Cat Chow Takes the Therapod Experience to College Campuses
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Collaboration Cookie Dog Treats
Fancypants x Polkadog Crunchy Dog Cookies are Small Batch
Oven-Baked Dog Biscuits
Shameless Pets' Crunchy Bites Feature Fiber-Rich Upcycled Sweet Potatoes
High-Protein Pet Recipes
Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
Puppy-Focused Collaborative Contests
Pup-Peroni Partners with Walmart for #BestPup_Contest
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Cat-Owning Couple Series
Purina ONE's LiveClear, Love Clear Shares Real Struggles with Allergens
Fresh Food-Inspired Pet Kibbles
Spot & Tango UnKibble Combines the Best of Kibble and Fresh Food
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Functional Dog Cookies
PawCo's Magic Cookie Line Was Developed with AI Technology
Pet Care Innovation Awards
Purina Spotlights PetPax as the Grand Prize Winner of a Competition
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Multi-Faceted Whiskey Brand Programs
TINCUP Whiskey Has Launched the Heart-Warming Project TINPUP
Premium Dog Treat Lines
Newman's Own Dog Treats is Positioned as an Excellent Gift for Pets
AI Pet Matching Platforms
Amazon’s Tool Uses AI to Pair Adopters with Compatible Shelter Pets
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Dog-Directed Commercials
BARK's Merry Chaos is the First Holiday Ad Directed by Dogs
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Frosted Dog Cookies
Classic Holiday Sugar Cookies Inspired Milk-Bone Frosted Paws
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Dog-Friendly Sauces
Pedigree Drizzlers Sauce Adds Flavor, Texture and Variety to Dogs' Meals
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
AI Creative Pet Tools
Pet Plushie Turns Your Pet Into A Custom AI-Generated Plush Toy Portrait
Pawprint-Adorned Door Mats
This Door Mat Proudly Conveys the Presence Of Your Home's Furry Friends
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
Complimentary Dog Hygiene Services
Scenthound Debuts a Scenthound Salutes Promotion for May
Pet-Friendly Mince Pies
Aldi's Dog Mince Pies Spoil Pets During the Holiday Season
Wintery Pet Product Ranges
Lily’s Kitchen Debuted a Series of Seasonal Items for Cats and Dogs
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Dog-Friendly Protein Bars
PawCo Magic Bars Support Wellness in Adult Dogs
Whimsical Dog-Inspired Tech Accessories
CASEKOO and LittleManyu Launch 'Pawfect Chill Time'
Mission-Driven Dog Foods
BARK in the Belly is Devoted to Fighting Canine Hunger
Pet-Pleasing Delivery Menus
Deliveroo and French Bandit Collaborated to Delight People & Pets
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Functional Sausage-Flavored Treats
Pooch & Mutt's Best-In-Show Bangers Have Collagen & Postbiotics
Chunky Pet-Friendly Stews
Classic, Comforting British Cuisine Inspired Natures Menu's Hearty Stews
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
AI Pet Portraits
PetPic AI Creates Custom AI-Generated Pet Portraits With Style and Detail
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Marshmallow-Flavored Dog Biscuits
Milk-Bone Peeps Help Pet Parents Share Easter Celebrations
Dog-Friendly Patio Menus
Beertown Public House Unveils its New Dog Menu for the Summer Season
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Functional Canine Bone Broths
Pooch & Mutt Bone Broths Come in Two Formulations for Dogs
Reflective Memory Platforms
My Dog Is The Best Helps Users Reflect On Pet Memories And Growth
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker