When you talk about dog advertising, one of the first campaigns that comes to mind is FIDO, but the cell phone company isn’t the only one using canine’s for its own advertising. Here, the audience sees more than a few examples of dogs getting their time to shine.
There’s something intrinsically relatable about seeing dogs in advertising. Being one of the most popular pets, dogs are appealing because so many people are familiar with them and thus, all can get a kick out of seeing them in advertising. Dogs also seem to embody certain elements people enjoy in advertising: they’re cute and genuine.
The Purina commercial uses a dog to break down the formal, stale nature of an office space. The company sends a cute little dog into an office with a tennis ball and hilarity ensues as everyone crowds around to play with the dog.
27 Adorable Pieces of Dog Advertising
26
Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
25
Faux Canine Eyewear Lines
The Barker ‘Monocles for Dogs' Set is a Comical Ruse
24
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
23
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
22
Canine-Concealing Campaigns
The Amigos dos Bichos Ads Reprimand Animal Abandonment
21
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
20
Napoleon Complexed Puppies
The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
19
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
18
Silhouette Pet Ads
The Purina Pawsway Campaign is Animalistic and Minimalist
17
Personified Pup Branding
Vitale Dog Food Packaging Takes Canines Seriously
16
Dog-Pooping Ads
Kackel Dackel Game Teaches Kids How the Craptastic Digestive System Works
15
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
14
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
13
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
12
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
11
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
10
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
9
Pet-Attracting Advertising
The Nestle Purina Dog Advert Will Get Your Puppy's Attention
8
Personified Pup Perfume Ads
'Le Chien' is Unusual and Amusing
7
Dog-Filled Department Stores
Bergdorf Goodman Holiday Video Has Canines Indulging in Luxury
6
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
5
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
4
Time Lapse Canine Campaigns
The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends
3
Doggy Dialogue PSAs
The Holiday Pup PSA is Adorable
2
Posh Pup Commercials
The Royal Dutch Guide Dog Foundation Asks for Support in Style
1
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
Related Ideas
Pet-Friendly Chair Designs
The Hound Lounge Chair Has a Dedicated Spot for Dogs
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Modular Ergonomic Dog Beds
The 'Barc' Dog Bed Comes in a Range of Color Options
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Flexible Plywood-Made Pet Houses
The TUTO Pet House by Serhii Hotvianskyi is Modern Yet Functional
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Posh Pet-Friendly Chair Designs
The Conceptual 'Quella' Chair by Dhiraj Choudhari is Plywood-Made
Posh Pet Organization Furniture
The 'Dolley' Pet Furniture Piece is Functional and Charming
Storytelling Robotic Runways
Coperni FW23 Had Models Share the Runway with Boston Dynamics Dogs
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Smart Dog Beds
The CUDII Aims to Revolutionize Canine Comfort
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Dog-Friendly Airlines
BARK Air is a First-of-Its-Kind Airline for Dogs
Reactive Robotic Dog Companions
The 'ORo' Robot Tends to the Needs of Canines at CES 2024
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Pet-Matching Trench Coats
Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups
Anti-Fatigue Artisan-Made Dog Beds
The MiaCara Comodo Dog Bed Comes in Three Sizes
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Demure Doggy Backpacks
The Tsuchiya Kaban Pet Randoseru Has an Adjustable Design
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Posh Pet-Friendly Chair Designs
The 'Nomad Juno' Chair Hides a Dog Bed in the Backrest
Gentle Pet Grooming Products
Floof Relies on Science and Gentle, Natural Ingredients
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
All-Natural Dog Perfumes
Preshies' à la maison Amber Vanilla Dog Perfume is Vitamin-Enriched
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Subscription-Sourced Dog Foods
Hello Fresh Unveils the New Dog Food Subscription 'The Pets Table'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Stylish Modular Pet Beds
FÜZI PETS Introduces Modular Pet Beds with Stylish Standards
AI-Powered Robotic Dogs
Jihee Kim Creates Laika, a Unique Robotic Pet Companion for Astronauts
Modern Pet-Friendly Kitchenware Ranges
Petco Recently Launches the Reddy Kitchen Line
Dog-Friendly Board Games
The Dog’s Best Friend Game Incorporates Enrichment and Training
Dog-Friendly Cake Mixes
These Cake Mixes for Dogs Feature Flavors Like Bone Broth
Posh Parisian Pooch Accessories
The Latest CELINE Dog Accessories are High-Quality
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Pet-Carrying Walking Aids
Feng Chang's Walking Aid Innovation Embraces Companionship
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Limited-Edition Mealtime Enrichment Set
Fable Pets Partners with JINX Premium Dog Food
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
AI-Powered Dog Collars
The PetPace Health 2.0 Intelligently Tracks Canine Health
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pet-Friendly Offices Grants
CESAR Brand Celebrates Take Your Dog to Work Day with Free Lunch
Stylish Pet Pads
PUPIBOO's Pee Pads are Style-Conscious and Washable
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Canine Cuisine Appliances
The ChefPaw Dog Food Maker Prepares Fresh, Flavorful Fare for Pooches
Hot Dog-Flavored Chips
Ruffles Hot Dog-Flavored Potato Chips Were Created with Charles Barkley
Rollable Bell-Shaped Dog Kennels
The 'Poochchair' by RSHP is Made from Recycled Cork Oak Bark
Dog-Friendly Instant Noodles
Dr. Pat Pat Philippines' Noodles for Dogs are Quick & Nutritious
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Home-Cooked Dog Food
Artie's Pre-Portioned Artisan-Inspired Meals for Dogs Can Be Made at Home
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Cooling Orthopedic Dog Beds
The PupChill Cooling Bolster Dog Bed Features Human-Grade Tech
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
Tie-Shaped Dog Treats
The KFC Bone Tie Safely Repurposes Bones from the Chicken Chain
Play-Inspiring Cat Treats
Friskies Playfuls are Rounded Cat Treats That Roll
Probiotic Pet Treats
Dogsters Made an Ice Cream-Style Treat for Dogs with Sensitive Bellies
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Contemporary Heightened Pet Bowls
Bad Marlon Designs the Como Bowl for Pets with an Elevation
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Minimally Processed Dog Foods
Nulo's Cold-Pressed Dog Food Locks in Nutrients & Vitamins
Outdoor-Ready Durable Dog Beds
Pillo is the Perfect Dog Bed to Withstand Burrowing and Digging
Bio-Inspired Guard Dog Robots
Xiaomi Introduces the Robotic Cyberdog 2 with a Friendly Look
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Modular Hybrid Pet Crates
The Evolv Dog Crate by Diggs has a Modular Custom Design
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Cult Film-Inspired Pet Plants
Dami Seo Designs the SPOT Pet Plant Inspired by Toy Story
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Super-Premium Pet Foods
Nature's Menu is Exclusively Available at Dollar General
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Limited-Edition Dog Boxes
Jinx and Chris Evans Partnered to Create The Dog Dream Box
Plant-Powered Senior Dog Foods
Petaluma's Senior Dog Food Formula Includes Age-Defying Nutrients
Creator-Founded Pet Wellness Brands
Nonipup is the New Dog Wellness Brand from Doug the Pug
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Autumnal Doggy Donuts
The Krispy Kreme Pup’kin Spice Doggie Doughnuts are Arriving for Fall
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Functional Plant-Based Dog Foods
Herbie Wilde Unveils a Plant-Based Superfood for Dogs
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
All-Encompassing Dog Foods
Greenies Smart Essentials Supports Six Key Areas of Dogs' Health
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Diner Breakfast Dog Foods
Fromm Family Foods' Diner Line Takes After Classic American Meals
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Limited-Ingredient Dog Stews
Natural Balance Pet Foods' Stews for Dogs Won an Innovation Award
Independently-Running Robotic Dogs
This Quadruped Robot Can Run Persistently Once Launched
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch