Ranging from purpose-led beauty pop-ups to charitable Irish beers, the December 2021 social good trends showcase how brands are giving back this holiday season.
One standout example from the list is the 'No Cold Shoulder' initiative from Nobis. The luxury Canadian outerwear brand is helping ensure no one goes cold this winter by collecting gently worn jackets and placing them on the shoulders of vulnerable community members around the world. Through the project, the brand hopes to help more than 15,000 Canadians.
Another noteworthy example from the December 2021 social good trends comes from Pringles and Movember. The pair have joined forces to raise awareness about men's mental health with a new campaign that encourages more dialogue between male consumers and their male friends. A total of 75 art pieces have been installed across London to encourage men to be honest with their loved ones about their mental health.
Top 50 Social Good Trends in December
50
Exclusive Camping Merch
Grateful Dead X Parks Project Debut the 'Welcome to Bear Country' Series
49
Novel Book-Inspired Purses
Bagatelle Studio Makes Inconspicuous Book Clutch Purses
48
Tiny Home Temporary Housing
The Whitsett West Tiny Home Village Houses LA's Homeless Temporarily
47
Anti-Gender Violence Campaigns
This Campaign Features Prominent Women and Fights Gender Violence
46
Sustainable Wine Cork Products
'Sixty Vines' Launched Product Line Made of Recycled Wine Corks
45
Biodegradable Styrofoam Alternatives
Scientists Develop Sustainable, Popcorn-Based Alternative
44
Progressive Inclusive Apparel
'Smirnoff' and 'Phluid' are Promoting and Celebrating Diversity
43
Wizard-Inspired Winter Accessories
Love Your Melon and Harry Potter Released a Winter Collection
42
Interactive Fantasy Fiction Books
The Octunnumi is Hiding Something and Readers Must Find Out
41
Portable Recycling Microfactories
'Circular Economy Manufacturing' Recycles Single-Use Plastics
40
Curated Eyewear Brands
'Eyeleos' Seeks to Create a Kinder, Compassion-Driven World Through Eyewear
39
Charitable Apparel Collective
Peace Collective is 'Apparel That Looks Good and Does Good'
38
Walkthrough Winter Festival Experiences
Polar Winter Festival is a Winter Wonderland Experience
37
Discounted Food Waste Apps
This App Lets Shoppers Get Discounts On Products Nearing Expiry
36
Overdose-Preventing Wearables
A New Prototype by University of Washington Prevents Opioid Overdose
35
Climate-Friendly Food Labels
Hellofresh Launched a New Labeling Initiative Named 'Climate Hero'
34
Men-Targeted Mental Health Campaigns
Pringles and Movember Have Partnered for a New Campaign
33
Climate-Positive Subscription Services
'Climeworks' Offers an Easy Way to Permanently Remove CO2
32
Science Fiction-Inspired Glasses
DIFF Eyewear and Star Wars Releases Eyewear Collaboration
31
Personalized Emergency Response Apps
This App Lets You Craft Custom Plans to Respond to Disasters
30
Bionic Fishing-Tracking Robots
The Conceptual Bionic Positioning Fish Tracks Illegal Fishing Boats
29
Insect-Proof Sleepwear
'We Drifters' Created Innovative Insect-Proof Outdoor Sleepwear
28
Non-Profit NFT Collections
Guerlain Created Digital Art for the Benefit of the Planet
27
Branded Single-Use Plastic Bans
7-eleven Will Phase Out All Single-Use Plastic Packaging in Taiwan
26
Charitable Anniversary Dolls
A Percentage of Proceeds from WaterBabies Supports Water Projects
25
Purpose-Led Beauty Pop-Ups
All My Beauty Spotlights a Collective of Niche Brands
24
Impactful NFT Capsules
Polite Worldwide's Impact Stars Support Sustainable Efforts
23
Jacket Rehoming Charity Iniatitives
Nobis Announces Return of #NoColdShoulder in Time for Winter
22
Unconventional Changemakers Campaigns
Daring Foods Recently Debuted the 'Daring Moves' Campaign
21
Accessibility-Focused Gaming Features
Xbox Debuted New Features for Players with Disabilities
20
Cleanliness-Minded Civic Apps
This Israeli App Rewards Citizens For Cleaning Up Streets
19
Disability-Focused Gaming Databases
Can I Play That? Offers Accessibility Information to Gamers
18
Tech Brand HIV/AIDS Campaigns
Apple is Marking World AIDS Day with Apple Pay Donations
17
Female-Honoring Initiatives
LOréal Paris Calls for Canadians to Nominate 2022 Women of Worth
16
Indigenous Wellness Apps
This App Offers Culturally Grounded Supports to First Nations Communities
15
Charitable Irish Beers
Guinness Brings Back its Limited-Edition 'Guinness Gives Back' Pack
14
Branded Firefighter-Supporting Apparel
Coors Banquet and Brixton Team up to Support Firefighters
13
Inclusive Healthcare Campaigns
The GET REAL Movement Debuts 'The Clinic' for Inclusive Healthcare
12
HIV-Sensitive LGBTQ+ Apps
The 'THRIVE SS' Network is Launching An App For Gay Black Men With HIV
11
Ocean-Themed Fundraisers
Teamseas Sets Out to Clean the World's Oceans
10
Cryptocurrency Course Payments
This Business School is Accepting Course Fees In Bitcoin & Ethereum
9
Soda-Branded Scholarship Fundraisers
Dr Pepper is Launching its first FANraiser
8
Charitable Instant Rice-Branded Initiatives
Ben's Original Launched the Seat at the Table Fund
7
Assisted Speech Apps
Google's Project Relate App Helps Those with Speech Impairments Communicate
6
Charitable Christmas Crackers
Deliveroo & Kojo Anim Launched 'Crackers Cracking Hunger'
5
Charitable QSR Keychains
The Charitable 'Frosty Key Tags' from Wendy's Return This Holiday Season
4
Bank Mental Health Benefits
Scotiabank Expands Mental Health Benefit to $10,000 Per Year
3
Portuguese-Pertinent Diaspora Apps
This App Aims to Foster Networking Among Portuguese-Americans
2
Social Good Phone Promotions
TELUS Debuted a New Black Friday Give-Back Promotion
1
Innovative Vaccine Delivery Systems
This New Delivery System Delivers Vaccines from BBQ Lighters
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Homeless-Supporting Accessories
Toques From The Heart Offers Cold Weather Accessories
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Winter-Ready Collaborative Streetwear
Palace and Barbour Join Forces on a New Capsule
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Collaborative Soup Branded Outerwear
Campbell’s x Parks Project Winter Warmth Collection is Cozy
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Seasonally Sweet Ice Creams
Salt & Straw's Holiday Ice Cream Series Shares Festive Frozen Flavors
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Festive Graphic Seasonal Streetwear
HUMAN MADE Introduces its new HOLIDAY Collection for 2022
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Kindness-Promoting Local Business Markets
KIND Snacks hosts the KINDness Market in Toronto
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Hunger-Fighting Candle Promotions
IKEA Canada Launches a One-Day Pay-What-You-Candle Initiative
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Beer-Branded Cash Giveaways
Molson Coors’ Santa Gives $10k to Get a Gift You Actually Want
Festive Free-From Chocolate Products
These NOMO Chocolate Christmas Products Come in Eight Options
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes