Social Good Hats

The Home Depot Canada Foundation is Releasing a New Social Good Hat

Just in time for the peak summer sun, The Home Depot Canada Foundation is launching an exclusive hat both in-store and online to support at-risk youth experiencing homelessness. Priced at $14.98 CAD each, the proceeds from the sales will be directed to The Home Depot Canada Foundation's TradeWorx program, which aims to combat youth homelessness by providing resources and training for young individuals to build a career in the trades.

This limited-edition swag is a seasonal twist on the popular toques for charity fundraising campaign. As of 2021, TradeWorx has already supported 350 youth, and the number is expected to rise as the new baseball hats hit the market. With the construction industry in need of over 307,000 workers in the coming decade, TradeWorx combines trade training with critical social support to empower young people seeking employment.

Social Good Hats
Creating exclusive hats to support social causes and raise funds.
Tradeworx Program
Providing resources and training for young individuals to build a career in the trades and combat youth homelessness.
Toques for Charity Fundraising
Incorporating seasonal twists to popular fundraising campaigns to promote social good.

Industries Being Reshaped

Retail
Retailers can explore exclusive merchandise collaborations that support social causes to engage customers and drive sales.
Construction
Construction companies can partner with trade training programs to address the industry's workforce shortage and support at-risk youth.
Nonprofit/charity
Nonprofit organizations can adopt creative fundraising strategies, like incorporating merchandise, to raise funds for their social initiatives.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 78%
Freshness 18%