Sweets and pastry producers have long used friendly characters and vibrant colors for their confectionery branding. However, branding experts have stepped the packaging up a notch in an effort differentiate in a crowded market. Designers and marketers have come with distinct and striking packaging designs to attract consumers. This list contains strange and quirky examples of attention-grabbing packaging.
With the aim of going one step further with eye-catching colors and friendly designs, many products are employing exaggerated caricatures to brand themselves. Products like bear-faced candy branding uses an entire box as a minimalist representation of a cute bear.
Another strategy for standing out includes uniquely shaped packaging. Things like stovetop-inspired cookie boxes work to surprise and delight consumers by being strange and relevant. Other packaging like the furlable flap wrappers integrate functionality and convenience into their peculiar designs.
43 Peculiar Confectionery Branding Examples
43
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
42
Inner Beauty Branding
Fruute Packaging is Decorated on the Inside
41
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
40
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
39
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
38
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
37
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
36
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
35
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
34
Cute Canned Cakes
Stay Calm Cupcake Serves up Confectionary Bliss in Jars
33
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
32
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
31
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
30
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
29
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
28
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
27
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
26
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
25
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
24
Zealous Zigzag Merchandizing
Provo Bakery Branding Incorporates an Energizing Motif for its Treats
23
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
22
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
21
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
20
Candy Stripe Packaging
Delectable Red and White Nolitan Hotel Branding by Marque Creative
19
Furlable Flap Wrappers
UP Apple Pie Packaging Helps You Handle Treats, Cooling Them So You Can Eat
18
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
17
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
16
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
15
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
14
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
13
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
12
Origami-Inspired Crepe Cones
Lauren Shimming Revamps A.B.'s Coffee and Crepes Take-Out Packaging
11
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
10
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
9
Creamy Confectionary Supplies
The Cadbury Baking Chocolate Packaging is Victorian
8
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
7
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
6
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
5
Candy-Branded School Plays
'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
4
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
3
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
2
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
1
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
Related Ideas
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
Pure Candy Sculptures
The Osamu Watanabe Collection is Appetizingly Sweet
Rump-Inspired Packaging
‘Bootie Babe’ Varnishes are Voluptuous
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
Cookie Ice Cream Cones
These Freshly Baked Cones are the Newest Way to Enjoy Ice Cream
Cardboard-Finned Cartons
24Bottles Packaging Emphasizes its Recycled Material to Send a Message
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
Babushka Bottle Carriers
Wodka Wanessa Packaging Comprises an Endearing Russian Doll Tote
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
Cheesy Typographic Branding
Gruia Cheese Packaging Uses Yummy Dairy Goods to Spell What's Inside
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
Plaything Food Protectors
The Fun Safari Friends Containers Hold Fragile Jars of Baby Food
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
Coral Cosmetic Branding
Seascape Packaging Exudes the Beauty of Marine Inspiration and Ingredients
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
Simple Sack Packaging
Miel2 Branding Presents the Sweet Spread in a Cute Contemporary Satchel
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
Bare Bones Meal Branding
The Good Food Packaging is as Simple as the Product's Ingredients
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
Chic Clown Catalogues
The 'Romance Was Born' Pre-Collection 2012 Channels Circus Style
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
3D Cookie Art
Taste Design Like Never Before with These M.C. Escher 3D Cookies
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Shelled Pistachio Packaging
Mighty Nuts Come in a Case that Mimics the Kernels' Hard Coatings
Earthy Produce Merchandizing
Cyclades Packaging Emphasizes the Food's Raw and Natural Qualities
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Gilded Artisan Chocolate Packaging
Marou Creates Bean-to-Bar Products Wrapped in Handmade Paper
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
Bending Tool Branding
Motozone Packaging Enhances the Rigid Look of the Implements it Holds
Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging
Stylish Bobby Pin Packaging
St. Stephen Color Collection Playfully Displays the Product's Purpose
Scientific Cookie Creations
These Beaker and Test Tube Cookies Turn Science into Delicious Treats
Witty Artisan Meat Branding
KRAVE Jerky Packaging Targets Carnivores with a Funny Bone
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
Designer Impostor Foods
These Designer Oreo Cookies Flaunt the Louis Vuitton, Dior & Gucci Symbols
Frilly Collar Cartons
Crispy Rolls Packaging Exudes and Old Fashioned Sophistication
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Cold-Curing Ice Cream
With its Unusual Ingredients, Influenza Sorbet Will Clean Out Your Sinuses
Floral Vino Branding
Harcus Design Outfits Christobel's Wine with a Fine Flowery Label
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Mexican Attire Cupcake Toppers
These Marshmallow Sombreros and Sarapes are Fabulously Festive
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Wonka-Inspired Pastry Shops
The Zumbo Patisserie is Infused with Color and Whimsy
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
Floating Cocoa Photography
The 'Harbour City Chocolate Trail' Advertisements Look Delicious
Bristle-Whiskered Branding
Poilus Paintbrush Packaging has an Anthropomorphic Appeal
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
Colorful Ramekin Cartons
One Pot Packaging Resembles Bouillon Bowls for a Homemade Impression
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
Gourd-Shaped Beverage Branding
Melo Packaging is the Rind that Protects the Fruit Juice Inside
Classic Storybook-Inspired Sweets
Wonka Ice Cream is Set to Hit Shelves in Seven New Flavors
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
3D Chocolate Printers
The 'Choc Creator' Can Turn Your Design into a Desert
Gardened Grain Branding
Reishunger Bio-Risotto Packaging Communicates an Honest Earthiness
Cinematic Candy Phone Cases
Case Envy Has Created This Iconic Chocolate Bar Designer iPhone Case
Salty Chocolate Nachos
El Pollo Loco Serves Up Chocolate Nachos for the Holidays
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Scrumptious Floral Cookie Pops
These Sweet Desserts are a Perfect Mother's Day Treat
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
Weather Forecast Food Packaging
Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
Lovely Illustrated Loose Leaf
Harvest Fine Tea is a Delight to the Eyes to Match the Flavor Inside
Pint-Protecting Gadgets
The 'Euphori-Lock' for Ben & Jerry's Ice Cream Safeguards Desserts
Press-Inspired Branding
Headline News Prints the Day's News on Coffee Sleeves to Gain Readers
Baked-View Branding
Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod
Edible Leaf Branding
Food Doctor Packaging's Image Grows From the Notion of Natural Health
Rolled-Up Mexican Meals
The 'Tacone' is Portable and Mess-Free Unlike a Traditional Taco
Black on White Bites
Joy the Baker's Red Velvet Cupcakes Interchange Colors
Soothing Rustic Tea Branding
The Siid Cha Packaging is Adorned with Warm Watercolor Designs
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
Gender-Broadcasting Baked Goods
These 'Sweet Sugar Belle' Cookies Reveal If It's a Boy or a Girl
Humanized Medication Drops
Unwrap Your Way to Easing a Soar Throat With Ricola Cough Drops
Burrito-Prepping Robots
The Burritob0t App is the Perfect Complement to the Tacocopter
Illustrated Pill Packaging
Richter Gedeon Branding Incorporates Images Where They're Unexpected
Food-Infused Fish Branding
Cicero Sardines Packaging Suggests the Sea of Flavors Within
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
Pop Culture Ice Creams
Jon Defreest Creates Spoof Ben and Jerry's Flavors
20 Refreshing Lemonade Creations
From Citrus Cupcakes to Pre-Made Vodka-Lemon Drinks
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
Cookie-Infused Campfire Squares
This ‘Averie Cooks’ S’mores Bar is Perfect with
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
Sweet Mexican Cuisine Mashups
These Fruit Tacos Offer a Unique Take on the Classic Savory Dish
Bite-Ready Branding
Tusso Packaging Presents its Products Like They're Set to be Eaten Immediately
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
Spruced Up Fertilizer Branding
Gro Plant Formula Employs Bark-Derived Material for a Modern Image
Magical Gesture Merchandizing
St.Olive Packaging Wins the Consumer Over with Divine Design
Snack-Securing Seals
The Ben & Jerry’s Ice Cream Lock Protects Your Precious Pint
Homemade Oreo Cookies
Make the Classic Black and White Cookies from Home with This Recipe
Regal Meat Merchandizing
DeMaria Meat Packaging Elevates the Image of the Processed Goods
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
Hot Cocoa Dessert Pops
Popbar Brings Chocolate Lovers Hot Chocolate On a Stick
Flatulence-Free Branding
JBM Baked Beans Packaging Promises an Exciting Healthy Meal Without Wind
Udderly Adorable Dairy Branding
Mook Powdered Milk Packaging is Simple, Symbolic and Scrumtious
Animal Print Branding
Saloio Cheese Packaging Wears the Skin of its Livestock Source
Towering Ice Cream Sandwiches
This Massive Ice Cream Sandwich is Amazingly Vegan-Friendly
Whimsical Willy Wonka Songs
Srslysirius Creates a Catchy Tune from the Popular 1971 Film
Latte Fine Art
Barrista Mike Breach of Smile To Go Creates Caffeinated Masterpieces
Bookish Confection Branding
Unwrapping Chocolate Books Packaging is a Story with a Happy Ending
Temperature-Tolerant Chocolate
Cadbury's Scientists Come Up With Recipe for Non-Melting Chocolate
Spicy Java Creamy Desserts
The Starbucks Pumpkin Spice Latte Ice Cream is an Addictive Treat
Mexican Hat-Inspired Salvers
The Sombrerou Dish is Made for Olives and Their Pits