One of the unfortunate parts about growing up in the United States is that we do not use the word cheeky. It is such a great word, yet it has found no embrace from the citizens of this nation. Think it has something to do with our prudish founders? Probably.
We do still use the word provocative, which is a little stronger, but a synonym nonetheless. So to all my fellow Americans (and Canadians up north), check out these 100 cheeky and provocative innovations. It is our first step towards indoctrinating cheeky.
100 Cheeky and Provocative Creations
76
Bottom-Baring Contests
The American Apparel Best Bottom Contest is Competively Cheeky
75
Playful Panty Ads
Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
74
Cheeky Duvet Cover
Get the Body of Your Dreams
73
Fantastic Femmetographers
Alice Hawkins is a Master of Provocative Photography
72
Hipster Bubble Bath Shoots
The Karmaloop Autumn/Winter 2009 Lookbook is Super Cheeky
71
Provocative Projections
Caesar Lima Creates Unique Body Art With Words
70
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
69
Greek Myth Lingerie
Agent Provocateur Makes Mythology Sexy for Spring 2009
68
H1N1 Fashion
Cheeky Clothing Adds Humor to Fear of Swine Flu Symptoms
67
Exotic Public Exhibitions
International Trade Show Features Provocative Fashions and Adult Toys
66
Sizzling Swimwear
Agent Provocateur's Beach Wear Rivals Their Lingerie Line
65
Snuggie Lovemaking Lessons
The Snuggie Sutra Makes Provocative Use of Infomercial Blankets
64
Cheeky Underwear Editorials
'Greeting Cards' by Bruce Weber in Vman Magazine
63
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
62
Rude Garden Gnomes
Controversial & Cheeky Outdoor Characters
61
Black Magic Lingerie
‘The Season of the Witch' Campaign by Agent Provocateur
60
Forest Sprites in Lingerie
Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio
59
Cheeky Gayvertising
‘Music For Men' Infomercial by The Gossip
58
Cheeky Tongue Piercings
Jewelry With Strong Messages For Edgy Fashionistas
57
Mouthy Butts
Coway Electronic Bidets Get Cheeky in Their Latest Print Campaign
56
Provocative Nerdstrations
Kelly Thompson Illustrates That Geeky Can be Cheeky
55
Mean Munchies
Cheeky Designer Cookies
54
Suggestive Balloonvertising
Museum Of Sex Promotes Oral Sex With Cheeky Inflatables
53
Provocative Statement Posters
Subversive Art Prints & Posters at Pure Evil Gallery
52
Cheeky Water Conservation Ads
Brazilian "Xixi No Banho" Advocates Peeing in the Shower
51
Cheeky Gadget Gives Tailgaters the Flip
License Plate Flipper
50
Subversive Storytale Tees
Cheeky T-Shirts by Chrum Retell Fairytales and Movie Plots
49
Cheeky Gym Ads
Fitness Together Promotes Vanity & Group Showers
48
Cheeky Mechanic Sculptures
Recycled Robots and Ray Guns Look Ready for Trouble
47
Cute Profanity as Fashion
The Cheeky Parisienne Is Back
46
Cheeky Software Ads
Digital: Perfect Images for a Not-So-Perfect World
45
Cheeky Swimwear Ads
Wonderbra Gets The Attention of Sea Creatures
44
Cheeky Accessories Photography
‘Plastic Bag Series' Ads Require A Second Look
43
Provocative Watercolors
Fashion Illustrations by Peter Winnettare Used by A-List Designers
42
Cheeky Pacman Headgear
Geeky Girls in i-D Magazine's 'Everywhere Kiss Me' Editorial
41
Cheeky Designer Editorials
Viktor & Rolf Model Their Own Line for Blommers & Schumm in 'Twin Set'
40
Royal Spooftography
Christophe Gilbert's Cheeky Portraits Parody the Queen
39
Politically Provocative Graffiti
Daring 'Gafista' by Graphic Designer Patrick Thomas
38
Cheeky Bathroom Scales
8 Fun Ways to Weigh In
37
Agent Provocateur
Iris Strubegger Incites Fashionable Envy in Bergdorf Goodman Magazine
36
Provocatively Listening PJs
The Sound Reactive Nightgown Reacts Suggestively to Noises
35
Cheeky Bean Bags
Meanbags The Low Tech SMS?
34
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
33
Cheeky PSAs
Sensoa Teen STD Ad
32
Cheeky Typographic Compositions
Made by Girl Uses Bold Typefaces to Capture Loving Sentiments
31
Storefront Album Launches
Agent Provocateur Cuntro Classics
30
Provocative Magazine Covers
Striking MediaCat Cover Art Causes Controversy and Debate
29
iPhone Button Keyboards
The iTwinge is a Cheeky Attachment That Allows for Easy Clickable Texting
28
Monkey Chandeliers
‘Just Not Normal' Makes a Lighting Fixture From Cheeky Critters
27
Cheeky Childhood Advantages
Vodafone Youth Commercial
26
Witty Overweight Illustrations
Fatso Grafix ‘Illustrations' Shows Cheeky Twist on Chub
25
Cheeky Optician Ads
Dutch Campaign Suggests It May Be Time for a Vision Checkup
24
Packing Tape With Attitude
Cheeky Adhesives
23
Cheeky Self-Help Flicks
'He's Just Not That Into You' Stars Jennifer Aniston, Jennifer Connelly
22
Provocative Video Game Trailers
World Premiere of Batman 'Arkham Asylum'
21
Monkey Sweaters
Attiladesign's Cheeky Applique Top Lets You Hug a Primate
20
Cheeky Allergads
Snickers 'Allergies' Campaign Proves It's Got Plenty of Nuts
19
Cheeky Co-Op Campaigns
‘Mother Nature's Mid-Life Crisis' by Katelin Anderson
18
Everyday Encouragement Banners
Cheeky Metallic Signs for Awkward Life Situations
17
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
16
Cheeky Frame Cushions
Pop Pillows
15
Provocative Bookselling
Debolsillo Bikini Ad Campaign
14
Little People As Auction Promoters
Ribasta's ‘Small is Better' Cheeky Ads
13
Cheeky Self Preservation Methods
Fire Extinguisher Beer
12
Blank Books
'Everything Men Know about Women' Makes a Cheeky Gift Idea
11
Cheeky Brass Nostalgia
From Saltines to Saved By The Bell, Emily Elizabeth Brings Back Old School
10
Cheeky Care-Toons
Mother Earth by Jane Wegner
9
Saying It With Tea
Cheeky Tube Packaging for Bathroom Graffiti Teas
8
Cheeky Diaper Ointment
Bad Ass Booty Balm
7
Retro Cartoonvertising
British Airways Gets Cheeky
6
Cheeky Credit Crunch Apparel
Suggestive 'Bailout This Package' T-shirt Plays on Recession
5
Cheeky Cushions
Alexandra Ferguson Recycled Pillows Proclaim "Let's Make Out"
4
Frequent-Flier Humor
Cheeky TSA Project Tests Airport Screeners' Patience
3
Political Jabs for Beauty
Veet's Cheeky Hair Removal Ad Reads “Good Bye Bush”
2
Fire Extinguisher Phones
Play Pranks and Make Calls on This Cheeky Safety Device
1
Cheeky Eco Assvertising
WWF Flashes Asses to Reach the Masses
Related Ideas
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Blush-Inspired Perfumes
Dior Addict Glow Eau de Parfums are Indulgent and Sensorial
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Cherry-Inspired Beauty Collections
Fenty’s 'Sweet Cherriez' Line Pays Homage to Rihanna’s Hometown
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Luxe Cream-To-Powder Blush Capsules
Prada Beauty Boasts the Touch Cream-To-Powder Blush Collection
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Lightweight Adaptable Balms
Clinique's Almost Lipstick is Now Available in a Flexible New Shade
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Playful Tech Capsules
The CASETiFY x Miffy Series Brings Nostalgic Charm to Tech Accessories
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Evoking Seasonal Scents
The Maker Spotlights its Lush Fragrances as Being Transportive
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Lunchbox Note Generators
Welch's Fruit Snacks' Lunchbox Notes Translator is Powered by AI
French Riviera-Inspired Makeup Capsules
Dior Debuts the Dioriviera Summer 2026 Collection
Confident Student Campaigns
Find the Fit that Fits You Debuted with an In-Store Simulator
Purposeful Limited-Edition Lipsticks
Nice Cans x Cheekbone Beauty Unveil the Launch of 'Haki'
Tailor-Made Blush Services
The 'Soft Blur Cheek Stick' Launches at Lip Lab Toronto
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Stunningly Extravagant High-End Beauty
Clé de Peau Beauté Dreams Express Collection is Exquisite
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Vibrant Makeup Advents
The 'little X-MAS WONDER Advent Calendar' Contains 24 Pieces
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
TV Series-Inspired Perfume Capsules
Coty Debuts New Perfumes Under COTYLAB, Inspired by Bridgerton
Seasoning-Inspired Beauty Sets
Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues
Hair Product-Inspired Condiments
TRESemmé X Red Clay Provisions Unveil 'Hot Gloss' Hot Honey
Fragrant Americana Collabs
Cherry x Salt & Stone Made The Cherry Collection and Its Smoky Scent
Tempting Gourmand Fragrances
Givenchy Collaborated with a Chef Pâtissier on Irresistible Nectar
Gel-Cream Liquid Blushes
Winky Lux's Cheeky Rose Liquid Blush is Eye-Catching and Smooth
Juicy Pink Lip Shades
Pepper Pout Introduces the Playful Brunch? Shade
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Curated Design Initiatives
Eames Institute of Infinite Curiosity Launches The Curious 100 List
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Influential Japanese Beauty Brands
Rei Cosmetics Notes That CipiCipi is Now Available in the US
Berry-Inspired Cosmetics Drops
Rhode Skin is Bringing Fresh Shades for Vibrant Spring Looks
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
British Capsule Collections
Burberry Launched Its Capsule with British Illustrator Quentin Blake
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Vibrant Water-Cream Blushes
Estée Lauder Debuts the 'Futurist Blushmaker Dewy Cheek Tint'
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Playful Spring-Forward Statements
The Marc Jacobs' 'Charm Collection' Embodies Springtime Vibrancy
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Pickle-Shaped Chocolates
M&S Food's You Tickle My Pickle Milk Chocolate is a Playful Treat
Vibrant Low-Alcohol Cocktails
Moxies’ Tastemakers Program Shaped the Pinky Promise Cocktail
Cheeky Voice Assistant Profiles
The Amazon Alexa Plus Sassy Persona is for Adults Only
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Emoji-Inspired Pimple Patches
The Breakout Hack Pocket Patches Make a Fun, Playful Statement
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Celebratory Body Care Collections
Native's Piece of Cake Collection Marks Its 10th Birthday
Brunch Cocktail-Inspired Candles
Candier Debuts the Spicy Like Brunch Gossip Candle
Hybrid Cream-To-Powder Blushes
Giorgio Armani Beauty Boasts the Dolci Blush Collection
Cheeky Soda-Scented Wipes
goodwipes x OLIPOP Launched the 'Peaches & Cream Flushable Wipes'
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Collectible Plush Pillows
The SquishPillow by Original Squishmallows is Super Soft and Cozy
Joyful Everyday Fragrances
PixiPerfumes are Made to Layer and Inspire Radiance & Confidence
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Humorous Content Generators
AI Roast Generator Delivers Instant Witty Comebacks and Roasts
Cheeky Pizza Pronounciation Campaigns
Dr. Oetker Canada Emphasizes Canadian Origins of Its Pizza
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Skincare-Infused Blushes
The Summer Fridays New Blush Butter Balm Mimics Sun-Kissed Skin
Multi-Purpose Blush Product Lines
Pixi Beauty Debuts New Shades for Its On-The-Glow Blush
Food Creator-Inspired Lip Campaigns
e.l.f. Cosmetics' POUT-ine Challenge is Playful
Coastal France Cosmetics Collections
The NARS Hot Escape Collection is for Cheeks, Lips and Eyes
Canadian Insider Sales
Quince Launched Its First Canadian Insider Sale Event
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Expressive Individualistic Fragrances
Perfect Nonsense by Avon Explores Unexpected Note Pairings
Everyday Better-for-You Chips
Snackish Launches Better-for-You Chips Across North America
Tariff-Conscious Jewelry Campaigns
The Crave Teased Necklace Can Be Purchased Multiple Ways
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Romantically Inspired Cosmetic Lines
Banila Co Debuted the Romantic Blush Lip & Cheek Line
Canadian Beauty Company Rebrands
Vasanti Cosmetics Unveils a Rebrand and New Beauty Innovations
Celebratory Soccer Beauty Experiences
Blushington and Fazit Partnered for 'Get Match Day Ready'
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Video Game Desktop Toys
The Nintendo Talking Flower Plays Cheeky Comments and More
Daily Inspiration Apps
Sayings Delivers Daily Quotes With Privacy-Focused, Minimalist Design
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Creativity-Focused One-Day Activations
Crayola Canada Celebrates National Crayon Day in Toronto
Functional Tonic Waters
Cheeky Botanicals is a Better-for-You Tonic with Prebiotic Fiber
Korean-Style Cushion Foundations
Banila Co. Launched the Covericious Ultimate Cover Cushion
Limited-Edition Patriotic Fragrances
7 Virtues' Eau America and Oh Canada Honor Iconic Scents
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Cheeky Empowering Partnership Platforms
Sephora Canada Boasts Its New Pretty Badass Platform
Online Encyclopedia Puzzles
Cloudberries Launched a Limited-Edition Wikipedia 25 Puzzle
Beauty Discovery Cosmetic Collections
Trouble Maker Cosmetics are Arriving at Superdrug in the UK
Globally Inspired Quiche Dishes
The Higgidy Quiche Range Debuted Several New Flavors
affordable cream blush sticks
e.l.f. Cosmetics debuts Soft Glam Cream Blush Stick
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Back-To-School Promotional Winter Campaigns
EXCEL® Launches the Cheeky Chew Through Lists Campaign
Microbiome-Friendly Beauty Sticks
BiomeBlush Provides a Pop of Color with Prebiotics & Postbiotics
Cheekily Creative Bookmarks
Humdrum Paper Delivers a Line of Illustrated Bookmarks
Interactive Language Tools
AI Dictionary Redefines Words With Fun Definitions Across 50+ Languages
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
English Countryside Retreats
Pitchup Offers Accommodations Inspired by the World of Austen Novels
Divisive Savory Spread Campaigns
The Marmite Love it. Hate it. Cook with it. Campaign is Cheeky
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Creative Home Collections
IKEA is Imaginative with Its Brand-New GREJSIMOJS Capsule
Text Satire Generators
SatirifyMe Turns Ordinary Text Into 18th-Century-Style Satirical Wit
Cheeky Prom-Inspired Contests
Duck Brand Hosts Its Annual Stuck at Prom Scholarship Contest
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Conversation Starter Tools
Icebreakers Makes Meetings Engaging With Curated Conversation Prompts
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Vibrant Fuchsia Lipstick Shades
Nikol Beauty Has Expanded Its Popular Shiny Velvet Cream Lipstick
Convenient Cosmetic Sticks
KimChi Chic Beauty Launches Kim Cheeky Lip & Cheek Sticks
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns