Continuing with their creative ad campaigns, the new Diesel Intimate underwear ads capture playfulness and a certain level of sexiness, thanks to the cheeky photography of Jason Nocito.
From the scandalous ass grabbing to the sexy lounging and playful dancing, the ads manage to fully communicate the spirit of the designs.
The featured models in these Fall/Winter 2009-2010 ads include Brazilian beauty Marlon Teixeira and British hunk Sam Way.
Implications - One of the best ways for a company to generate brand interest is by deliberately creating controversial marketing. By investing in advertising that surprises and shocks, the company stands a good chance of generating attention from consumers -- and a watchful media eager to exploit a contentious debate.